The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. […]
London 31st March 2016: StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in the principle windows of 100 prime WHSmith stores across the UK. […]
The digital signage solution developed exclusively by Fujifilm Australia for mobile network operator Vodafone is completely unique to any other solution worldwide. The cloud-based solution which integrates Samsung commercial large format display (LFD) panels with built-in WiFi, commonly known as System on a Chip or SoC, is powered by Signagelive for content distribution. […]
Drive Smart Arizona, a coalition of safety organizations, government bodies and businesses in the state, will have billboards in Phoenix and Tucson debuting Thursday urging drivers to stop risking their lives by texting and driving. The initiative is part of a campaign for Distracted Driving Awareness Month, a National Safety Council observance that takes place every April. […]
By Naren Patel, CEO, Primesight. Out-of-home (OOH) might be the most traditional advertising medium, but the possibilities for cross-fertilisation are particularly prescient. While static OOH lacks immediacy and will always require a two-week timeframe for content to achieve maximum results, it generates powerful, long-term uptake among consumers. […]
What is OOH? Good question. A cursory Google search will tell you that it's an exclamation, specifically one "used to express a range of emotions including surprise, delight, or pain. […]
After a decade of public hearings and multiple proposed regulation changes, Montana might finally allow outdoor advertisers to put up digital billboards along state highways. Proposed rules to allow static, but not animated, electronic billboards will have a final public hearing at Friday in Helena. […]
Branded Cities Network, a media company known for its unique signage in iconic destinations throughout the United States, recently converted the prominent Lincoln Tunnel billboard from static to digital. […]
The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. […]
Taiwan’s Foxconn, the world’s biggest contract electronics manufacturer, agreed to acquire Japan’s Sharp Corp for about $3.5 billion. The company that, among many things, has huge manufacturing facilities in China making iPhones, is taking roughly a two-thirds stake in the Japanese display and electronics manufacturer. […]
Take a thermo-selfie and show it to your boss as an excuse for not going to work. With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. […]
That conclusion by Berkeley-based Jerry Wachtel, a traffic safety consultant and one-time Federal Highway Administration staffer, came from his recent review of billboard distraction studies conducted everywhere from Denmark to South Dakota. […]
It would be very easy for luxury brands to over-index in favor of online marketing at the expense of outdoor, especially when competing for the attention of tech-savvy millennials. This, however, would be a mistake. Luxury brands sell aspirations and dreams, not just products. […]
The fundraising appeal - supported by technology that enables Outdoor advertising screens to collect donations - will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society. […]
Here’s the audio track (below … click on the red Soundcloud arrow to get started) for that webinar I did Friday with the media solutions folks at Hughes. I joined Senior Marketing Manager Curtis Campbell and Mike Tippets, the VP of Media Solutions at Hughes, to share our collective thoughts on what we saw a couple of weeks back at Digital Signage Expo. […]