The visual layer of communication helps MGM Resorts International increase revenue and provide better customer experiences. […]
Skip Beloff and Maarten Dollevoet have been promoted to senior vice president and vice president, EMEA, respectively. […]
Here are the top three Creative Solutions campaigns worldwide as voted by JCDecaux teams around the world. Winner: Pretty Shady, JCDecaux Australia. […]
London Heathrow, Europe’s busiest international airport, has undergone a complete upgrade of its digital network. JCDecaux Airport have installed 181 brand new digital screens across terminals 3, 4 and 5 to bring them in line with the cutting edge technology used in terminal 2, Heathrow’s newest terminal. […]
Kinetic Worldwide is teaming with tech and analytic shop Fuel Intelligence to launch the "Social Amplification Score" (SAS) that the firms claim can attribute consumers’ social media interactions directly to out-of-home (OOH) media spend. The platform works by using propriety algorithms and software to analyze social media data across Twitter, Facebook, Instagram and Tumblr. […]
Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]
One traditional media category that did fare well in January: out of home. It posted an 11 percent gain, with ad categories including prescription pharmaceuticals, TV networks and entertainment seeing year-to-year growth of at least 38 percent. […]
The new, exclusive partnership gives U.S. based advertisers and agencies access to PATTISON's extensive portfolio of OOH advertising products across 200 Canadian markets coast to coast, including all major metropolitan areas through Media-Corps. The company has been an established OOH leader in Canada for over 100 years. […]
There are many reasons not to use a cheap Android set-top box or stick from Shenzhen, China to power your digital signage network, like shaky reliability and zero support, but I wasn’t aware of the one that could result in a massive fine and even jail time. […]
Back when this all began in 2005, and the first run of screens launched on the London Underground, DOOH stakeholders were keen to see the premium ad-revenues rolling in for this new turbo-charged Outdoor offering. […]
It took a little chasing, but I’ve managed to track down a Panasonic contact familiar with its recently announced OpenPort program – which is System on Chip commercial digital signage displays running Android. […]
This AVNation podcast previews Digital Signage Expo 2016. […]
Using a live thermo-scanner camera, this Theraflu display can detect whether or not a pedestrian is running a fever. […]
The company recently unveiled a new nine-unit Video Matrix Wall at the entrance of the Royal Bank Plaza in Union Station. […]
The Digital Signage and Digital-out-of-Home industry in the Benelux market was very satisfied with the business results in 2016. The market participants identified interactivity as one of the main Trends for 2016. Tops & Flops 2015: Good revenue growth and 4k moved the market. […]
