Editors’ Picks

Three Things You Can Do with Mobile in OOH (Kinetic)

Although billboards have been able to talk to smartphones for some time now, consumer experts in Out-of-home are continually exploring new possibilities. The day may come when consumers know that every billboard they pass will offer them something. But until then, advertisers still need to work hard to give customers a good reason to stop and take out their smartphones. […]

kineticnews.cn
Thu, Jan 28, 2016 at 5:44 PM

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What Should OOH and DOOH Take Away from CES 2016? (Kinetic)

Liliana Caro, Chief Marketing Officer, Kinetic Worldwide, shares the takeaways with Out-of-home marketers. Out-of-home is one of the few consistently growing sectors in our industry, and for a good reason. Based on our experience at CES, there is only more growth to come in the next 10 years as consumers and advertisers alike adopt the latest technology. […]

kineticnews.cn
Thu, Jan 28, 2016 at 4:57 PM

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Kinetic Global CEO talks about the future of OOH and the ecosystem of advertising (Exchange4Media)

Mauricio Sabogal , Global CEO of Kinetic Worldwide was in the country for a brief visit and we took the opportunity to meet him and Suresh Balakrishnan, the newly appointed CEO (India, Middle East and South Asia) at Kinetic Worldwide, who took over responsibilities in January 2016. […]

exchange4media.com
Thu, Jan 28, 2016 at 4:14 PM

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16:9: Risotto Ball Sales Explode After UK Chain Adds Digital Menu Boards

So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. […]

sixteen-nine.net
Thu, Jan 28, 2016 at 9:09 AM

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Mvix Hosts a Digital Signage Workshop for DC Metro System Integrators (DSConnection)

The workshop will bring in digital signage certified experts (DSCEs) to educate attendees about the local digital signage market and opportunities for expansion. […]

digitalsignageconnection.com
Thu, Jan 28, 2016 at 8:50 AM

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Clear Channel Outdoor Planning Award Entry Submission Deadline Extended Until 12th February (Pioneering OOH)

The submission date for entries for the Clear Channel Outdoor Planning Awards has now been extended until the 12th February. […]

pioneeringooh.com
Thu, Jan 28, 2016 at 8:40 AM

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What are the implications of wearables for digital signage? (Planar)

What are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and wearables are first and foremost instruments. […]

planar.com
Thu, Jan 28, 2016 at 5:34 AM

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Ireland: Guinness owner Diageo biggest outdoor advertiser in 2015, and other Top 15 OOH advertisers (The Irish Times)

Out-of-home market rose 6 per cent as McDonald’s and Eir come second and third in spending table It was back to business as usual on Ireland’s billboards last year, as Guinness owner Diageo reclaimed its position as the biggest out-of-home advertiser. […]

irishtimes.com
Wed, Jan 27, 2016 at 7:13 PM

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How Digital Signage Performs across Different Industries (Mvix)

The digital signage industry sits at an important crossroads. As hardware prices drop and connectivity becomes simpler, many industries are diving in and moving beyond, making digital signs much more than electronic chalkboards. […]

mvixdigitalsignage.com
Wed, Jan 27, 2016 at 7:09 PM

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16:9 on the Effectiveness of DOOH: 18 Surprising Statistics About Digital Signage

GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see screens everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream – as one sign in my hometown has done for at least the last five years. […]

sixteen-nine.net
Wed, Jan 27, 2016 at 7:07 PM

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IT and AV industries converge at ISE 2016 (Digital Signage Summit)

With over 1,000 of the world’s leading AV and IT manufacturers and service suppliers exhibiting at Integrated Systems Europe 2016, one thing is for sure: AV systems and IT infrastructures no longer exist in different worlds. […]

digitalsignagesummit.org
Wed, Jan 27, 2016 at 6:47 PM

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Digital Signage Expo Announces 2016 APEX Award Finalists (DSConnection)

This year's finalists were chosen from a field of 155 entrants from 11 countries vying in 9 major digital signage categories. […]

digitalsignageconnection.com
Wed, Jan 27, 2016 at 4:54 PM

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PlaceIQ Looking to Build a Role for Location Tech Into TV, OOH, and Even Direct Mail (StreetFight)

As brands look for insight into what ads succeed in driving consumers to their brick-and-mortar locations, they’re turning to companies like PlaceIQ. […]

streetfightmag.com
Wed, Jan 27, 2016 at 2:23 PM

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American Dairy Queen Corporation Selects Cineplex Digital Media to Ramp-Up Digital Merchandising Business (DSConnection)

ADQ will be using Cineplex Digital Media’s proprietary Content Management System (CMS) software to manage its digital menu board networks. […]

digitalsignageconnection.com
Wed, Jan 27, 2016 at 12:29 PM

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Digital signage fundamentals: A roadmap for success (DSToday)

As we review New Year's resolutions for 2016, it is a safe bet that many reading this article have on their list the desire to expand their footprint and involvement in digital signage or perhaps enter the fray for the first time. But where should they begin? Even to the casual observer the digital signage industry is a growing market with apparent opportunities that beg to be addressed. […]

digitalsignagetoday.com
Wed, Jan 27, 2016 at 7:49 AM

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