Guest Post: Alan Brawn, Brawn Consulting Believe it or not, digital signage is seen each day by over 70% of the population. Research shows that we spend an average of 8 hours per day in front of a screen of some type, including televisions, computers, tablets, smartphones, or increasingly… digital signage. […]
Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public's purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. […]
Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]
Tonic Health Media’s health TV network, TonicTV, is an evidence-based patient education and entertainment system for GP, allied health, specialist and hospital waiting areas. Full sight and sound video runs on 32” and 42” screens, with the purpose of improving the effectiveness and efficiency of healthcare in Australia. […]
APN Outdoor has launched its latest Transit campaign Road to Rio: in your real world, a follow up to last year’s highly acclaimed #myrealworld. This study further reveals insights of real people and their interactions with buses and trams. Excitingly APN Outdoor is offering a once in a lifetime opportunity to clients with the chance to win a trip to the 2016 Olympic Games held in Rio de Janeiro. […]
Digital signage hardware embraces both front-facing and ‘back-of-house’ elements of this medium that now proliferates everywhere you turn. Brenda Hodgson investigates the latest technology. Bringing the show to life. […]
The optimism towards the near future saw continuous positive growth. More then 60% of the polled companies are expecting a more favourable situation for their products and services in the summer. Encouragingly the Index is up by 5,5% compared to the same period in the previous year. […]
In mid-March, many of us in the industry attended Digital Signage Expo. It's a great opportunity to meet up with old friends, current partners and even our competitors. The show is an annual checkpoint where we take stock of where our industry currently is, and where it's headed. […]
It’s starting to look like the whole thing about the QSR business going to digital menu boards, because of FDA regulations, is going away. The QSR industry isn’t waiting on rules requiring that its menu-boards show calorie counts. Major operators are just going ahead and doing it. […]
A billboard that went up in Echo Park Monday is asking members of the Church of Scientology to reconnect with their estranged loved ones. “To my loved ones in Scientology … call me,” the billboard says. The billboard is in an effort to call attention to the church’s policy of disconnection, in which church members sever ties from non-church members. […]
Brands Link Outdoor and Mobile Marketing. Out-of-home advertising was the only traditional media business to grow last year, Magna Global said in its ad revenue forecast last December, citing "the superior yield brought in by digital panels as well as better measurement and trading metrics allowing OOH and cinema to tap into branding budgets and TV budgets." Spending on out-of-home ads in the U.S. […]
How digital out of home is exciting adland. Inspiring. Exciting. Versatile. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Luxury Consumers are a highly sought after segment in the market. […]
Increasing urbanization and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top. Out of home (OOH) advertising – which targets consumers while travelling, shopping or otherwise engaged away from home – is one of the oldest known forms of advertising. […]
The out of home (OOH) advertising industry is: In transition; Proud of its capacity to adjust to change, and - Both optimistic and cautious about the future. Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). […]