Editors’ Picks

New White Paper Explores the Digital Signage Opportunities for Sign Companies and Print Providers (PR Newswire)

Mvix, a pioneer in affordable digital signage, examines the digital signage market opportunities for sign companies and print providers. The white paper was developed to help print and sign shops understand the ways in which they can leverage the growing popularity of digital signage to fend off competitive threats and increase their market share. […]

prnewswire.com
Thu, Mar 3, 2016 at 7:40 PM

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Newly launched Australian OOH company QMS acquires already (ProPrint)

Recently floated out-of-home (OOH) company QMS has delivered its first financial results and reveals it has finalised acquisition of advertiser ABsee only a year after launching. The OOH company has released its first results since listing on the ASX in June last year, logging a profit of $5.7m and saw shares surge 90 per cent to $1.20. […]

proprint.com.au
Thu, Mar 3, 2016 at 7:56 AM

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Out of home advertising market in Ireland grows 7 percent (Business World)

There was a 7% increase year-on-year in the Out Of Home Advertising Market for 2015 according to Kinetic, the Out of Home media specialist. There research shows that large format including 48 Sheets, 96 Sheets, Commuter Squares, Metropoles & Golden Squares accounted for 31% of spend. […]

businessworld.ie
Thu, Mar 3, 2016 at 7:14 AM

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US Billboards Use Technology To Track What People Do When They See An Ad (BandT)

The US has gone all ‘Minority Report’ on us and created a new collection of billboards that use data from mobile phones to track what people do when they pass an outdoor ad. The technology was created by Clear Channel Outdoor Americas, according to Business Insider, and while it’s set to be highly useful for advertisers, not everyone is a big lover of it. […]

bandt.com.au
Thu, Mar 3, 2016 at 7:10 AM

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Why the secret to shareable campaigns is out-of-home

OOH stimulus prompts mobile search. Another study Kinetic carried out with Clear Channel delved into the relationship between OOH and mobile in the purchasing decision journey. We now know that mobile amplifies OOH content, but OOH also plays an important role in driving significant amounts of earned media via mobile. […]

wallblog.co.uk
Thu, Mar 3, 2016 at 4:57 AM

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JCDecaux’s Full-Year 2015 Results (JCDecaux)

Adjusted revenue up +14.0% to €3,207.6 million, adjusted organic revenue up +4.2% Adjusted operating margin of €695.2 million, up +10.3% Adjusted EBIT, before impairment charge, of €371.4 million, up +10.9% Net income Group share, before impairment charge, of €241.4 million, up +12.0% Net income Group share of €233.9 million, up +20.4% Adjusted free cash flow of €333.4 million, up +11.9% +12.0% increase in dividend per share proposed for the year 2015, to €0.56 per share Expected organic revenue growth rate at around 9% in Q1 2016 Paris, 3rd March, 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its results for the year ended 31st December, 2015. […]

Thu, Mar 3, 2016 at 3:04 AM

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Now and Next: Programmatic Out-of-Home (Exchange Wire)

Programmatic, as a not-so-new concept for the trading of OOH advertising, has been in the industry’s sights for quite some time now. Every year, OOH has been touted as the space to watch among the programmatic community – is 2016 the year when OOH will move from direct, negotiated buys and finally go full-on automatic? The advantages of programmatic trading of OOH inventory are evident. […]

exchangewire.com
Wed, Mar 2, 2016 at 7:29 PM

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Wearables and Digital Signage (InfoComm)

I have had an iWatch for several months now and have enjoyed using it for messaging notifications, calling an Uber car, making purchases, capturing ideas into Evernote or accessing boarding passes. […]

Wed, Mar 2, 2016 at 7:24 PM

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Are 4K Displays Worth It? (YCD)

4K displays have gone mainstream because they do 1080p so well. Most notably, 4K displays offer great opportunities in visual clarity, but place equal challenges on the ecosystem surrounding them – from content production, through playback/rendering, to actually getting the 4K signal to displays. […]

ycdmultimedia.com
Wed, Mar 2, 2016 at 7:20 PM

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This former ad agency CEO says the ad industry has 3 major delusions holding it back (Business Insider)

The brand delusion. The digital delusion. The age delusion. […]

businessinsider.com
Wed, Mar 2, 2016 at 5:04 PM

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AdWeek: Diabolical House of Cards OOH Ads in D.C. Metro Reference a Crime Committed There on the Show

New OOH ads for House of Cards reference a now-infamous scene early in Season 2 where—spoiler alert—Frank Underwood pushes a certain aquaintance in front of a D.C. Metro train. Meant to look like political ads, they depict Kevin Spacey as the fictional Underwood and the tagline, "A push in the right direction. […]

adweek.com
Wed, Mar 2, 2016 at 5:00 PM

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AdAge: Sen. Franken Demands Clear Channel Explain Its New Data-Collecting Billboards (full letter)

Digital Billboard Service Called Radar Raises Privacy Questions. Ad Age has partnered with Voxgov, a one-stop source of unedited communications from all branches of the U.S. federal government, to serve up regulatory and political information of interest to the marketing and media communities. […]

adage.com
Wed, Mar 2, 2016 at 4:07 PM

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Understanding the Technology at DSE 2016: Digital Signage Content

As we conclude the series Understanding the Technology at DSE, we turn our attention away from the physical aspects of digital signage screens (media players, displays, mounts and software) and focus on what appears on said screens. […]

digitalsignageconnection.com
Wed, Mar 2, 2016 at 2:43 PM

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Google Makes Beacon Technology Available on Chrome for Android Browser (Samsung Insights)

Google has announced that it will support physical beacons in its Google Chrome for Android browser, a move that will further enmesh the mobile experience in the physical world. The announcement gives a big boost to beacon technology, which has already been generating excitement in verticals such as retail, hospitality and finance. A beacon connects physical objects with digital devices. […]

insights.samsung.com
Wed, Mar 2, 2016 at 2:22 PM

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16:9: Digital Ad Signs On Taxis Is Old School, We Put Them On Lambos

  There are usually a handful of exhibitors showing up at DSE who leave me a little cross-eyed. This year, that may well be one called Captacar. It’s a media company that puts LED video ad screens on top of exotic sports cars, and drives said cars around New York City, building up viewer counts. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 1:28 PM

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