APN Outdoor has struck a first-of-its kind deal in Australia signing up as an official sponsor of the Australian Olympic team, seven months before the summer games in Rio, Mumbrella can reveal. […]
For many years, billboards were regarded as the dull end of the advertising industry. While companies flocked to the future of product promotion, such as internet banners and mobile pop-ups, the bus poster or billboard was relegated to an afterthought. […]
Each workday, thousands of state workers commute from their suburban neighborhoods to the many state buildings scattered throughout New York's capital city. Based on Albany's remarkable penchant for corruption, odds are that at least a few of them have a story the feds would be interested in hearing. That's where the billboards come in. […]
A DPAA-Sponsored Feature. Given the variety of media choices and devices, people today have much more freedom in how they can access their favorite content. At present, the ad industry is lagging behind these changes in consumer behavior and is in search of ways to bridge this gap. […]
Russian-Israeli startup VISIOBOX, developer of a cloud-based platform for distributing digital advertising and video clips, announced it has entered the international market. The company said it is primarily oriented on the organizers and owners of digital indoor advertising networks, owners of commercial facilities and transport companies that own screens to display advertisements. […]
Any business owner or marketer with a limited budget knows the struggle. While big-budget big businesses can afford the advantage of hammering away at the marketplace with the hope of attracting a small fraction of the audience, small businesses must be aware of every dollar spent and hit the mark with each message. […]
The annual trade show and educational conference for digital signage in Las Vegas is set for March 15-18, with the Exhibit Hall open on the 16th and 17th. As always, the show's a great time to catch up with old friends in the industry and to see what's new in the world of digital signage. […]
Over recent years it has become apparent that the OOH industry has been requiring greater standardisation in terms of the registration of formats, frames and environments. With the ever-growing range of inventory available, and with the advent of even greater technology playing a key role within the industry, Mediatel are creating SPACE. What is SPACE? […]
GUEST POST: Charles Regula, VIA Technologies Would you spend a buck a month more to buy into some peace of mind for your digital signage network? Sure you would … if you thought about it that way. But when it comes to sourcing devices for signage networks, most of the focus goes squarely to the initial, total cost of the hardware. […]
The first 11 LinkNYC kiosks are installed, bringing high-speed WiFi to Third Avenue, beginning at 14 Street and continuing through 45 St. The 10-foot-tall billboards represent a few different kinds of crossroads: out-of-home (OOH) and mobile advertising; beacons and display; public policy and private sector innovation; LED screens and places in New York other than Times Square. […]
Over the years, OOH has adopted relatively mature techs, e.g. touchscreens, mobile to screen techs, as well as more emerging techs including VR&AR, beacons, etc. Have we made fullest use of these techs? […]
- 2015 adjusted revenue up 14.0% to €3,207.6 million; - 2015 adjusted organic revenue up 4.2%; - Q4 adjusted revenue up 17.2% to €983.9 million; - Q4 adjusted organic revenue up 6.2%. Paris -- outdoor advertising company JCDecaux SA has reported its revenue for the full-year 2015. […]
Toronto - the national law organization Animal Justice Canada has launched the largest-ever series of Canadian animal protection billboards, with 68 billboards in Toronto and Vancouver measuring 10 by 20 feet each. It is estimated that the billboards will get about 52 million views over their month-long run. […]
Should mobile and web advertising throw in the towel? Hardly, but they should consider partnering with OOH media. As reported by Touchpoints USA, OOH can drive mobile reach 316% and web reach 68%. […]
The age of video agnosticism is blind to the OOH sector. A screen specific ideology misses the digital place-based marketplace; the screens in cafes, elevators, gyms, physician offices, airplanes, airports, restaurants, gas stations, malls, and the myriad locations across the U.S. are not included in the mix. […]
