Editors’ Picks

Audi uses DOOH ads in its campaign at Vancouver airport (Luxury Daily)

German automaker Audi is the first brand to break in a series of new digital video walls at Vancouver International Airport. Installed by Astral Out of Home, the LED screens are located in the Canadian airport’s domestic terminal. With this exclusive placement, Audi is likely to catch the attention of some of the 20 million travelers’ who pass through the airport each year. […]

luxurydaily.com
Thu, Apr 7, 2016 at 6:43 PM

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16:9: Are Your 4K Players Really True 4K?

Guest Post: John C. Wang, IAdea At every recent digital signage trade show, 4K or UHD (ultra-high resolution) has been a heavily promoted feature for next-gen displays. Research firm IHS recorded 95% year-over-year growth in 4K screen shipment in 2015. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 6:41 PM

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Use of LED Display Screens in Outdoor (MindSpace)

Now that we are entering towards the futuristic phase and the advancement of technology, the trend for outdoor LED display has started to rule this advertising age. LED Display with audio and video capabilities have set high standards in the field of advertising. […]

mindspacedigitalsignage.wordpress.com
Thu, Apr 7, 2016 at 6:40 PM

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Digital Signage in Restaurants (ADI Global)

Thanks to the hundreds of practical applications for digital signage, there can be no doubt that the market is set to catch fire in the near future. Rising public concern for transparency in the nutritional value and quality of the food we consume in restaurants and fast food locations seems to be throwing sparks on this powder keg. […]

blog.adiglobal.us
Thu, Apr 7, 2016 at 6:37 PM

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Next Retail Digital Signage Expo will be held May 8-9, 2017, at Olympia, London, UK

Retail Digital Signage Expo is  a dedicated event featuring the entire range of suppliers, from the screens and kiosks, to content management, media players, networking solutions and more.  In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes. […]

retaildigitalsignageexpo.com
Thu, Apr 7, 2016 at 6:35 PM

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India: Another startup claims it is “Disrupting Out-Of-Home Advertising With Technology” (Techstory)

Following this renewed interest in OOH advertising comes the latest entrant, Platooh, India’s first outdoor media selling platform that has integrated Enterprise Resource Planning software. Prakash Balaji, Founder & CEO, Prakash brings 7+ years of rich product and customer experience in building key scalable & successful products in outdoor media industry. […]

techstory.in
Thu, Apr 7, 2016 at 6:21 PM

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16:9 Jobs: Digital Signage Retail Project Engineer, New York

I have a client that works with high-end retailers that needs to bring on a project engineer who can design and source solutions based on requirements of clients. Think video walls, integrated display fixtures … generally cool stuff, as opposed to mounting panels on walls. The gig is in New York City and Brooklyn, and can’t be done remotely. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:56 AM

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16:9: Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping

I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:24 AM

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How to sync radio with out if home ads (AdExchanger)

It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. […]

adexchanger.com
Wed, Apr 6, 2016 at 11:08 PM

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Inside Brandalism: Why do they pick OOH ads? Because they work (Edinburg Review)

Brandalism: a movement dedicated to reclaiming the outdoor, visual realm from corporate control. But why outdoor advertising in particular? When buying a magazine, or watching a particular TV channel, the consumer is to some extent consenting to being shown ads. […]

Wed, Apr 6, 2016 at 11:07 PM

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OOH ad operator Exterion Media partners with big data specialists, Beyond Analysis, to offer better audience insights

London, UK – Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has strengthened its data analytics capabilities by partnering with award-winning big data insight organisation Beyond Analysis to offer brands a deeper level of audience insight. […]

adtechdaily.com
Wed, Apr 6, 2016 at 6:48 PM

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L’Oréal sets up styling station and DOOH video wall to launch new range at Westfield London (Event Mag)

L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. Rare Breed has also partnered with Ocean Outdoor to enable participants' images to be displayed on a digital billboard located opposite the pop-up. […]

eventmagazine.co.uk
Wed, Apr 6, 2016 at 6:41 PM

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Astral launches DOOH campaign for Audi at Vancouver International Airport (NewsWire)

MONTRÉAL - Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport's (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]

newswire.ca
Wed, Apr 6, 2016 at 6:40 PM

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Lamar’s billboards showing the faces of Wisconsin’s missing through April (WBAY)

Billboards in Wisconsin will feature the faces of the state’s missing persons throughout the month of April, an effort made possible by a local woman whose mother vanished years ago. Twenty-five billboards in Northeast Wisconsin and the Milwaukee area will feature 25 of Wisconsin’s missing persons each week this month. Marsha Loritz is the woman behind it. […]

Wed, Apr 6, 2016 at 6:30 PM

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WSJ: IHeartMedia Default Fight Set to Go to Trial

The lenders argue in court documents that iHeart “gave away” the shares, which were part of the package securing their debt, when the company transferred them from its Clear Channel Outdoor subsidiary to an unrestricted subsidiary called Broader Media LLC and received nothing in return. The action violates the terms of their debt agreement with iHeart, the group says. […]

wsj.com
Wed, Apr 6, 2016 at 6:12 PM

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