One of the funniest ad campaigns of 2015—Australia's "The Boys" campaign for Bonds underwear, starring a pair of chatty testicles—returns in a big way for 2016 with a seven-story-high weather billboard in downtown Melbourne in which the lads react in real time to cold, warmth and wind. […]
What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]
DOmedia, a technology provider for planning and buying out-of-home (OOH) advertising, on Monday said that it launched a supply-side platform (SSP). The new cloud-based platform will bring buyers and OOH media companies together on the same platform to enable them to create interactive media maps, generate proposals and improve communication. […]
The network selected BroadSign’s software platform for its depth, scalability and API, and believes BroadSign Mobile has opened the door to lasting communication with consumers once they have left the store. Viewers are driven to the mobile experience through digital signage ads using QR codes and NFC tags. […]
If you are a pub owner whether seasoned or new, consider the advantages of installing the outdoor LED Displays and win regular customers. Top 5 Utility of LED Display: Message Mobility. Outdoor LED display come with stock ticker effect that instantly catches the attention of drivers and pedestrians and give pub owners the ability to promote their offerings. […]
The digital signage industry is one of the fastest growth markets in the IT space. For example, from 2014 to 2015, the business-to-business large-format commercial display market increased from $217 million to $316 million, representing a 16.5 percent year-over-year growth rate, and outpacing the overall B2B market that grew 2.1 percent during the same period. […]
NEW YORK – Rouge Media, a media company with digital screens on college campuses and in beauty venues and restaurants/bars in North America, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]
Achieve better sales with digital menu boards in restaurants. Some numbers that correlate digital menu boards and sales: Overall sales gets a 3 to 5 % boost. 74% of the respondents in the survey reported a readable menu was more favored. […]
Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. […]
Guest Post: Irfan Khan, Skykit Brands, as most of us already understand, reach far beyond the company’s logo. While the logo might be the entry point, the most successful brands promote a narrative. Everything from the look to the core values to the marketing efforts work together to make a coherent whole. […]
Smartlite panels offer HD screens, beacon technology, webcam and intelligent WiFi analytics. When a consumer registers and accesses the free Smartlite WiFi within a shopping centre their shopping behaviour and social media and internet use are observed providing Shopper Media Group clients with a better understanding of their customers so they can improve their shopping experience. […]
Monthly Out-of-Home market update, containing latest industry news, key facts and figures and some cool OOH campaigns. […]
There’s a great deal of buzz over the digital out-of-home (OOH) advertising industry. OOH is a form of advertising that reaches consumers when they are outside of their homes, for example, in public places such as billboards or commercial locations and malls. […]
In our digital age, it could be easy to dismiss outdoor advertising. But one of civilization’s oldest forms of advertising is in the midst of a major renaissance. […]
Two of the biggest organizations in out-of-home advertising, the best and brightest individual minds, and marketers from across the country converging in paradise. That’s The BIG Picture: The 2016 TAB/OAAA Out of Home Media Conference and Expo. If you’re familiar with the OOH, chances are you’ve heard of the TAB and the OAAA. […]