Introduced at the ISE tradeshow (Amsterdam, Netherlands), the three new products are addressing the growing need for contextual, real-time data for Digital Signage. […]
DIGITAL SIGNAGE SYSTEMS: BroadSign International has partnered with ViaDirect to provide customers with premium way-finding solutions. ViaDirect was one of the first to bring 3D way-finding to the DOOH market, and its technology includes the ability to display intuitive multi-floor paths and a customisable user interface. […]
The Digital Signage Federation (DSF) has done up a partnership that sees the organization formerly known as OVAB Europe to instead be called Prince. Sorry, instead to be called DSF Europe. The change, says a release, will commence in the coming week, once approved by OVAB Europe members. […]
When I return home this weekend, I fully expect my spouse to inform me that she arranged for the kid next door to write a digital signage CMS while I was away, because everyone else on the block had done one, and it would have been embarrassing if we were the only ones without one. […]
Posterscope Taiwan recently launched the “Glenfiddich Bar 1963 New York” digital installation in Taipei’s bustling Xinyi District to promote the luxury brand of Single Malt Scotch. […]
Brisbane Airport Corporation (BAC) is inviting Australia’s ‘out of home’ media companies to battle it out in a new creative pitch. BAC is asking for agencies to respond to a Request for Proposal for the opportunity to operate in the southern (Virgin Australia) end of Brisbane Airport’s Domestic Terminal Building. […]
Imagine deciding to purchase a giant billboard to advertise your business. You’re excited and eager to see how it looks and then ... it’s upside down. […]
LinkNYC is a for-profit venture of CityBridge, a consortium of four companies that signed a 12-year, $200 million contract with the city. The four CityBridge partners are chipmaker Qualcomm; Titan, which is an outdoor advertising company; Comark, which is building the kiosks; and Control Group, which, as its name suggests, is overseeing the project. […]
You’re probably still reeling from Super Bowl 50, and we want to be upfront — this post will surely not upstage Mountain Dew’s Puppy Monkey Baby (disturbing or brilliant, dependent on how you view the world). However, we have plenty of eye-catchers in this OOH mix to keep things just as interesting. First up on our MVP list is Marks Group ‘Investments Out of Whack’ billboard. […]
Integrated Systems Europe is one big trade show – far bigger than InfoComm and many multiples the size of Digital Signage Expo. It has a similar flavour to InfoComm, in that you have lots of companies showing what they do in other areas of pro AV – like microphones and conference systems – that have few ties to signage. […]
It's no surprise ad tech has grown exponentially over the past few years. The Exchange Lab, a programmatic marketplace, recently took a look at just how far the industry has exceeded expectations over the past five years. […]
When you're watching content from the likes of NBC, ABC, CBS or ESPN while sitting in a taxi, pumping gas, getting your hair done in a salon or riding the PATH train between New York and New Jersey, are you watching TV? It sure seems like it, doesn't it? It's easy to see why these agreements are appealing to all parties. […]
The AV industry constantly transitions as technological developments drive both progress and obsolescence. It’s therefore crucial that ISE’s format reflects these changes, Mike Blackman tells Zoe Mutter. One of the most prominent themes of ISE 2016 is IT in AV as these two worlds, which were once very separate, move together and interconnect. […]
The 2016 TAB/OAAA Out of Home Media Conference & Expo will take place on April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL. […]
By Nadja Lossgot, AMV BBDO. Outdoor Advertising is here to stay. What’s more, it will outlast other forms of media which are currently under threat. […]
