Barcelona, Spain: Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. […]
Jean-Claude Decaux, a self-made French entrepreneur, found a way around the limited supply of good places to affix advertising: He created more of them. Over the past 50 years, his company has put up hundreds of thousands of bus shelters, sidewalk restrooms and other objects that provide public convenience and spots for ads in cities around the world. […]
The digital signage industry has existed for over 20 years, but there are still many new end users and integrators who attend trade shows like InfoComm seeking industry advice on how to get started. InfoComm’s first-time attendees will encounter a sea of amazing LCD, OLED and LED displays, and many wonder where to start. […]
The report says that there is significant potential for ‘out of home’ proximity advertising as well, with beacons starting to be rolled-out on buses, tubes and taxis, targeting locations which see high footfall. […]
Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. […]
Not sure what’s up, but lately I’ve been involved in a string of webinars, helping put various companies and organizations. There are at least two more coming up. […]
In 2013, at only 36 years old, Helma Larkin assumed the role of chief financial officer of the network's out-of-home shop Posterscope. A year later, as CEO, she was charged with pushing not only her agency, but also the entire traditional OOH industry, into new, tech-enabled programmatic buying. […]
To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. […]
In the once traditional out-of-home (OOH) world, location-based media infrastructure is getting smarter. It’s becoming more dynamic and already flexing its digital muscle. In a democratized media world, all screen technology is created equally. […]
An eight-month probe by a marketing trade group revealed that ad agencies are accepting rebates from media companies in the U.S., according to people familiar with the matter, findings that will likely stoke concerns about transparency in the industry. […]
When I was over at the ISE show in Amsterdam a few months ago, I remember seeing a Shenzhen company that had a set of lightweight, skinny and flexible LED display products that I thought would make the NanoLumens guys think, “Gee, that looks familiar.” But the company was one I’d never heard of, so I doubted Atlanta-based Nano would be all that fussed about cheap Chinese clones. […]
If you missed Canonical‘s webinar yesterday on using Raspberry Pis and Ubuntu Linux for digital signage, you can hit this link and get a replay of the one-hour session. I blabber on for a bit at the start as I host the thing, but the attraction is Viktor Petersson, who runs Screenly, a signage CMS built around the low-cost micro PCs. […]
The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over a number of years; but Digital Out of Home (DOOH) advertising has now reached a tipping point, with Clear Channel Outdoor announcing it will make more revenue from digital than traditional OOH formats this year. […]
The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.* Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. […]
The DSF Europe Digital Signage Business Climate Index has declined by 8,15 base points from 62,80 points to 54,65 base points in May. The current business situation remains positive – with good ratings reaching almost 70%. The outlook towards the near future is more conservative. […]