Part of the Wildstone designed City Suite portfolio of digital sites, City Traveller has launched today with Vodafone as the first client to take advantage of this new exterior network. Comprising of 12 x 75 Samsung Hi Bright screens housed in bespoke structures that champion UK industry and design. […]
Insider has been studying Lamar’s 2015 national rate card. Lamar’s 2015 national digital sign 4 week unit rate was $3,757 across 190 markets. Clear Channel Outdoor does not report digital signs on its 2015 rate card so no comparison is possible. […]
Here’s a video of the chat I had the other day with Adrian Cotterill, who I found out also has a blog about digital signage, called DailyDOOH. Who knew? He did a stack of interviews at a micro-set sput together at the head of the NEC booth at ISE. […]
Digital Out-of-Home (DOOH) is a mass media channel at the cusp of major reform. The rapid rise of place-based digital displays available at every touchpoint in our daily routines, and the automated platforms that link them together, has invoked a sudden convergence of historically disparate media channels and thrust traditional out-of-home advertising into the Internet of Things. […]
NEW YORK: US expenditure on digital place-based (DPB) media passed $1bn in 2015 and is increasingly shifting towards programmatic, according to new research. […]
Exterion, which is the sole provider of advertising on the London Underground, revealed they have developed an Audience Behavioural Insights (Abi) product that overlays location and behavioural data from the O2 customer base on top of journeys. The data O2 provides includes anonymised and aggregated information about mobile phone, app and web activity, as well as CRM data. […]
French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total) with the award of Kensington and Chelsea’s bus shelter advertising contract. The 15-year contract was previously held by Clear Channel which also lost the Transport for London (TfL) bus shelter contract to Decaux. […]
Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home – surpassed $1.02 billion in revenue as an industry in 2015. It is expected to grow at a rate of 10-12% annually, according to new research from the Digital Place-based Advertising Association (DPAA) in partnership with Prohaska Consulting. […]
Interactive out-of-home advertising is a rapidly growing space, and Dentsu-owned agency Posterscope wants to be at the fore. […]
Created in collaboration between Paramount Pictures, MEC Sydney and JCDecaux, the campaign features 5 mirrored Innovate panels with creative that encourages passers-by to pose with Derek and Hansel, take a selfie and share Blue-Steel pouts across the country. Is there really more to life than being really, really ridiculously good looking? […]
By Ben Putland, Chief Operating Officer, Grand Visual. The global digital out-of-home market is at a crossroads. The inventory is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium to work with. […]
The change will commence in the coming week once approved by OVAB Europe members. […]
This 15-year contract previously held by Clear Channel, was awarded following a competitive tender process and includes the provision, installation, maintenance and advertising operations for 80 new Bus Shelters including 16 sites already approved for 84” digital screens. […]
Amsterdam | The first day of ISE 2016 was a great success. So far visitors and exhibitors are very satisfied. At the exhibition boths lots of interested people learned more about the lastest products of the over 1.000 exhibitors. […]
Mobile technology and interactivity are set to transform the digital signage market; that was the message from speakers at the Digital Signage Summit Presents sessions, held at the ISE Commercial Solutions Theatre (Stand 8D-360), sponsored by KNX. […]
