Where White People Meet, the Utah-based dating website that turned a lot of heads when its first billboard went up in West Valley City, has expanded its advertising out of state. On Tuesday, the company unveiled its second billboard — this one in Arizona — with a Twitter post, which mentions that the sign can be seen along Interstate 40. […]
In case you missed it or simply want to relive it, check out these highlights from Tuesday of Digital Signage Expo 2016 including footage from the Digital Signage Guided Installation Tour around Las Vegas and the VIP Reception at the SLS Las Vegas Hotel & Casino. […]
DSE welcomes attendees to our 13th show, which features an abundance of digital signage professional education, networking and, of course, business opportunities — right on the show floor! For starters, DSE 2016 hosts more than 200 exhibitors offering a complete range of products and services, including dozens of first-time exhibitors and international exhibitors. […]
TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day. The campaign, which breaks alongside talkRADIO's launch on Monday, 21 March, will project presenters’ and listeners’ opinions as headlines in a speech bubble on digital billboards across London. […]
Following a competitive tender, Clear Channel UK has been awarded a seven-year advertising contract for Asda that will see the out-of-home media owner re-build outdoor billboard and poster sites. Clear Channel will take over the contract in July, with plans to convert 300 Asda Superstores and 200 Asda Supermarkets. […]
Outdoor LED giant Daktronics has announced its recent acquisition of ADFLOW Networks, which for years been marketing a content management system aimed almost exclusively at retailers. […]
The Second District Court of Appeal has ruled that the City of Los Angeles’s ban on billboards advertising offsite businesses is not content-based and therefore not subject to the “strict scrutiny” test under free-speech clauses in either the U.S. or California constitution. […]
Fifty-six billboards with positive messages aiming to spread joy, optimism and inspiration are popping up this week in 41 cities across the U.S. […]
The airline set up a live video stream between an Elvis impersonator in the famous Little White Chapel in Las Vegas and Stockholm Airport in an attempt to make the destination more appealing to Swedish passengers. The title of the campaign: ‘Love on First Flight’. […]
According to OOH monitoring agency, Time Outdoor Monitoring, Honda was the biggest spender in the medium in February 2016, replacing LIC which was the maximum spender in January. Out-of-home (OOH) campaigns are an important part of any marketing campaign, considering the time people spend in road travel. […]
By Nick Halas, Head of Futures, Posterscope. The annual Mobile World Congress is one of the biggest consumer technology showcases in the world. As mobile increasingly drives societal behavior, it's changing the way individuals interact with brands. […]
This month, Bank of America dominates JCDecaux’s strategic digital network in some of the top international airports in the U.S. BoFA offers passengers in JFK, EWR, LAX, BOS, IAH and MIA weather updates for seven different cities using live weather HTML data. […]
Norwich-based technology company Proxama proved last week you do not need a trendy Silicon Roundabout address to attract the attention of Google. The AIM-listed mobile commerce firm has joined forces with the king of the search engines to provide live travel updates and advertising on London buses, prompting investors to get on board the Proxama bandwagon. […]
Vodafone Germany plans to roll out a gigabit network to many of its customers in the coming years, it said at Cebit 2016 in Hanover, Germany. Unlike LynkNYC's ad-funded network, there's no word yet on how Vodafone's Berlin hotspots will evolve -- or how they will generate revenue for the network operator. […]
Intel’s latest digital signage solutions get a boost from its popular Intel Compute Stick, which “is simply a whole PC on a stick form factor.” Intel’s David Bradshaw showed off the technology to CRNtv at the XChange Solution Provider conference in Los Angeles. “In this case, we’re using the Compute Stick just behind the monitor here to run this digital signage,” Bradshaw said. […]
