Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]
First Retail Application of Fully Interactive, Cloud-Based Digital Displays. NEW YORK -- OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has deployed its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. […]
“Clear Channel Outdoor Americas’ new displays are among the largest out-of-home media available in the Los Angeles area,” Clear Channel said in a press release. “The displays include seven walls standing from 80 to 87 feet tall and four vertical bulletins that are 60 feet tall and 20 feet wide with each display delivering over 1.1 million impressions monthly. […]
London has paid tribute to Prince today with his lyrics splashed across billboards and put proudly on display at Tube stations. The Ritzy cinema in Brixton has paid touching tribute to the artist on its advertising board. White lettering spelling out the words: "This is what it sounds like when doves cry. […]
Cities across the US have paid tribute to legendary musician Prince by painting buildings, billboards and malls with purple light in honour of the artist’s signature colour. In Las Vegas, The LINQ Promenade on the Las Vegas Strip, the Fremont Street Experience and the City Hall were some of several buildings to receive the purple treatment. […]
The out-of-home companies assembled their own tributes on billboards. […]
A longtime symbol of Osaka, the Glico signboard in the city's bustling downtown is sharing the spotlight with a massive rival that threatens to dwarf the iconic running man. The new advertising display is almost double the size of the Glico sign featuring a runner raising his hands in triumph that has long been a landmark near the Ebisubashi bridge, which crosses the Dotonborigawa river. […]
Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs will be busier than usual. Congested travel periods — especially the summer months — create an influx of travelers, especially leisure travelers who aren’t as travel savvy as seasoned business travelers. […]
The bulk of the 6.2 million seniors were beacons, which number nearly 5 million, mainly using Apple's iBeacon and Google's Eddystone technologies, according to the Proxbook report. The remainder are NFC sensors and Wi-Fi points. Retailers including Woolworths in Australia and House of Blue Jeans in the Netherlands are also beginning to go public with their location-tracking efforts. […]
For the seventh consecutive year, Samsung Electronics maintained its position as the worldwide leader in digital signage unit sales. Recently released sales figures from IHS, the leading source of insight, analytics, and expertise in display technology, validate Samsung’s leadership in the industry, its pole position dating back to 2009. […]
The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best of Show prizes—for innovative and beautifully designed outdoor work. […]
SEOUL – Outdoor advertising with digital billboards in windows and on rooftops and street poles will soon be permitted. The Ministry of the Interior (MOI) has announced that a revised law to significantly ease existing regulations will go into effect in July. […]
The DSF Europe Digital Signage Business Climate Index Spain and Portugal has remained almost flat with a minor nominal increase by 0,41 base points from 68,99 base points to 69,40 base points. The current business situation saw continuous positive growth. More then 60% of the polled companies register a good situation for their products and services in March and April. […]
As Sign and Digital UK 2016 draws to a close, we take a more in-depth look at just a handful of the companies who have exhibited this year, discussing whether 3D printing has taken off and how signage has gone 'smart'. […]
The list of "Top 10 Ad Management Software Solution Providers - 2016" was published in the April 2016 issue of the magazine. Compiled by a distinct panel of judges including CEOs, CIOs, and CMOs, the list includes companies that are at the forefront of tackling challenges in the ad management arena. These companies are disrupting the industry, and heralding a new era of advertising management. […]