You are invited to attend the Wednesday, March 23rd "Hangout" panel discussion beginning at 2pm EST. Using Google's Hangout platform, this 45-minute discussion will focus on the show experiences, insights and reactions to the trending technology displayed at DSE. […]
Day Two at the annual Digital Signage Expo in Las Vegas is always a race against time. It's the last day of the exhibition hall show, and everything you didn't see, everyone you didn't talk to, has to be hit by closing time. And you'd better not wait that long since there are plenty who slip out just a bit early to catch a plane for home. […]
Day One at the annual Digital Signage Expo is always a bit of a blur. Between meeting with solution providers, trying to squeeze into sessions, taking time to just walk the floor and the overwhelming sensory assault of just walking onto a show floor covered with a dizzying array of digital signage solutions, it can take a minute or two to get your bearings. […]
An atheist group is planning a billboard campaign in Kentucky to protest the $92 million Noah’s Ark replica theme park, set to open in July. The Tri-State Freethinkers group said it raised more than $3,000 to erect several billboards titled “Genocide & Incest Park: Celebrating 2,000 years of myths." In a rendering, the billboard shows people drowning around an ark. […]
Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on data and the increasing role it will have in global marketing. […]
Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters? Programmatic ad buying has already revolutionised display advertising online and it is now set to transform the way out-of-home (OOH) media is bought and sold. […]
Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world. Exterion, which has overseen ads on the Tube since 2006, will retain its role as the intermediary between marketers and millions of commuters in the UK capital. […]
Day 1 at Digital Signage Expo looked busy. It certainly was at the display vendor booths, as I know from first hand experience LG, NEC, Samsung and Planar were all crammed with people. A lot of people were seeing commercial-ready OLED panels for the first time so there were many, many photos taken around LG’s wavy panels and Samsung’s transparent one. […]
This year Gold, Silver and Bronze APEX Awards were presented to winners in nine categories from a field of 155 entrants from 11 countries. […]
By Ken Klein EVP, Government Affairs OAAA. Happy birthday, James Madison (born March 16, 1751). The “Father of the Constitution,” Madison gets credit for the Fifth Amendment, which includes the “Takings Clause” that protects private property. […]
TfL has selected Exterion Media as its media partner for its £1bn rail advertising account. The appointment comes as TfL for the first time combines advertising in a single contract across London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and once it is operational, Crossrail. […]
Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from French-owned JC Decaux which landed the London bus shelter contract from Clear Channel last year. […]
Welcome to the age of data visualization in digital signage. What is it? It is the ability to take complex, data rich information and present it in easy-to-understand, graphic ways that people can grasp at a glance. […]
A new OOH ampaign brings up promotions for Justin Bieber's latest album You’re driving down the road, listening to Justin Bieber’s “Sorry” (no shame – Biebs has matured and it’s a good song). Suddenly, you notice something kind of strange. As soon as the song came on the radio, the ad on the digital billboard in front of you changed. […]
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