Thursday, November 28, 2024

Editors’ Picks

Tuesday, November 21, 2023 Tue, Nov 21, 2023

Australian retail media network Coles 360 is migrating its 600 digital signs to Broadsign Platform

Broadsign's software will allow Coles to schedule, manage, and deliver content and advertisements across its network of retail media displays. Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign Platform. Since deployment in 2021, the front-of-store screens have been a highly successful media asset for Coles. […]

broadsign.com
Tue, Nov 21, 2023 at 5:53 PM

Monday, November 20, 2023 Mon, Nov 20, 2023

Out-of-home hasn’t kept pace with inflation; 30% of OOH is DOOH, and one fourth of DOOH is programmatic (Insider Intelligence)

Ross Benes, Author; Insider Intelligence senior analyst. Out-of-home is doing better than other traditional formats. I still consider it a traditional medium, even though digital is a big part of it, two thirds of out-of-home ad spending is still like static billboards, traditional out-of-home printed ads, not the digital signage even though that's what's growing in the industry. […]

insiderintelligence.com
Mon, Nov 20, 2023 at 10:02 PM

DoohClick’s new feature allows advertisers to take over an entire DOOH network

With UEFA 2024 and the Paris Olympics taking place next summer, the timing could not be better for media owners and operators looking to maximise the performance of their assets around these momentous occasions. · You can now secure synchronised TakeOver bookings on multiple OOH screens delivering your preferred share of voice for a chosen day and period. […]

doohclick.com · Promoted content
Mon, Nov 20, 2023 at 6:13 PM

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