One of the better-known names in the electronic shelf labels market will have to do some work on building back awareness after announcing a ... […]
By Florian Rotberg. CEO and owner of Broadsign is Burr Smith. Under his leadership, the Canadian solution provider has grown into the leading End-to-End OoH platform: almost 400,000 DooH displays in 85 countries run on Broadsign, and a total of one million out-of-home advertising faces are managed and controlled via the platform. […]
Consumers polled appear eager for AI enhancements like virtual assistants (55%) and AI applications (59%) as they shop. Six in 10 consumers surveyed also said inflation has impacted how they shop, with 62% saying that price is a top reason they switch stores or brands. […]
At NRF, Samsung will announce a new pilot program with Chevron U.S.A. Inc. that combines the high visual impact of UHD Samsung Smart Signage Displays and a data-driven content strategy to captivate shoppers at Chevron ExtraMile convenience stores in San Diego, Millbrae, Calif. […]
Sylvia McMillan, Director of Scenic Utah. A bill being considered by the Utah Legislature would grant the outdoor advertising industry significant influence on the state’s Scenic Byway Committee, sidelining local governments and scenic preservation advocates. […]
You can get a better look at at what’s arguably the most pro AV-relevant new tech at Samsung’s CES stand in this video, and ... […]
By Alan C. Brawn, Brawn Consulting. […]
Anna Bager. After surveying members, we established new priorities and goals, consolidated and streamlined committees from 16 down to six, created several new working groups and task forces to spearhead projects that will help advance our industry, and renewed the Independent Media Company Advisory group to ensure OAAA resources are resonating with this important segment of our membership. […]
Kevin Gephart. A sales department of four or more sales reps requires a full-time, dedicated sales manager who can actively and strategically chart the course of sales efforts ensuring that everyone has the tools, support, and training they need to succeed. […]
It has been four years – wow – since we all started wondering about this mystery virus coming out China, and since the debate ... […]
A lot of the recent attention around projection-mapped environments lately has been with commercial attractions – like Illuminarium and Montreal’s Oasis Immersion – but ... […]
Getting to Integrated Systems Europe at the end of the month will be particularly easy for Nsign.TV, since Barcelona is already home to the ... […]
Sweden-based Dise, heavily focused on retail experience management, has announced its “next-generation” playout engine ahead of Integrated Systems Europe, with foundational technology built on ... […]
Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. […]
Samsung teamed up with Marvel Studios’ “What If…?” Season 2, now streaming only on Disney+, for an takeover of Sphere’s giant exterior LED display on January 8. Featuring Doctor Strange, the Las Vegas skyline lit up to hint at new mobile AI capabilities coming soon to Galaxy users worldwide. […]