Editors’ Picks

Digital signage software maker Four Winds Interactive LLC sues competitor 22 MILES, Inc. for patent infringement (Litigation Databank)

Filed: 03-25-2016; Case Type: Infringement. Product: WayTouch Premier, WayFinder Pro, and versions thereof (content management software products and services). Patent: US9037402 Title: SYSTEM AND METHOD FOR PROGRAMMING AND DISPLAYING DIRECTIONALLY BASED TEXTUAL WAYFINDING CONTENT Inventors: SIMRING DAVID SHAPIRO. […]

litigation.maxval-ip.com
Thu, Mar 31, 2016 at 4:43 PM

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Mvix Explains How Integrators Can Be Competitive in the Digital Signage Market (PRNewswire)

To be highly effective and get great ROI and ROO, a digital signage solution needs to comprise more than just the hardware and software. Services such as consultation, network design, content production, installation, custom integration, managed services and ongoing support are what make a digital signage project successful. […]

Thu, Mar 31, 2016 at 4:13 PM

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‘Hiding a turd’: A look inside the murky world of agency trading desks (Digiday)

The rise of the programmatic ad buying was coupled with the emergence of agency trading desk models. There has been movement away from the original conception of trading desks, as clients and others have complained about a lack of transparency. Having recently left the U.K. […]

digiday.com
Thu, Mar 31, 2016 at 4:06 PM

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WHSmith Installs Digital Signs in Shop Windows in 100 stores across the UK (DSConnection)

London 31st March 2016: StreetAd, the digital out of home screen provider, has gone live with its WHSmith deal to deliver and manage exterior facing digital display screens in the principle windows of 100 prime WHSmith stores across the UK. […]

digitalsignageconnection.com
Thu, Mar 31, 2016 at 9:14 AM

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Fujifilm Develops Cloud-based Digital Signage Solution for Vodafone

The digital signage solution developed exclusively by Fujifilm Australia for mobile network operator Vodafone is completely unique to any other solution worldwide. The cloud-based solution which integrates Samsung commercial large format display (LFD) panels with built-in WiFi, commonly known as System on a Chip or SoC, is powered by Signagelive for content distribution. […]

digitalsignagemagazine.com.au
Thu, Mar 31, 2016 at 8:47 AM

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Arizona billboards to urge drivers not to text and drive (ISHN)

Drive Smart Arizona, a coalition of safety organizations, government bodies and businesses in the state, will have billboards in Phoenix and Tucson debuting Thursday urging drivers to stop risking their lives by texting and driving. The initiative is part of a campaign for Distracted Driving Awareness Month, a National Safety Council observance that takes place every April. […]

ishn.com
Thu, Mar 31, 2016 at 7:04 AM

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HuffPost: Why Cross-Fertilisation with OOH Advertising is Critical to Media Owners

By Naren Patel, CEO, Primesight. Out-of-home (OOH) might be the most traditional advertising medium, but the possibilities for cross-fertilisation are particularly prescient. While static OOH lacks immediacy and will always require a two-week timeframe for content to achieve maximum results, it generates powerful, long-term uptake among consumers. […]

huffingtonpost.com
Thu, Mar 31, 2016 at 12:37 AM

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What is OOH? (and a free Media Trends Report by OOHPitch)

What is OOH? Good question. A cursory Google search will tell you that it's an exclamation, specifically one "used to express a range of emotions including surprise, delight, or pain. […]

news.oohpitch.com
Thu, Mar 31, 2016 at 12:19 AM

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New Montana regulations may allow electronic billboards along highways (Independent Record)

After a decade of public hearings and multiple proposed regulation changes, Montana might finally allow outdoor advertisers to put up digital billboards along state highways. Proposed rules to allow static, but not animated, electronic billboards will have a final public hearing at Friday in Helena. […]

helenair.com
Wed, Mar 30, 2016 at 11:02 PM

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Stephanie Gutnik: How to digitize a spectacular billboard right (BroadSign)

Branded Cities Network, a media company known for its unique signage in iconic destinations throughout the United States, recently converted the prominent Lincoln Tunnel billboard from static to digital. […]

Wed, Mar 30, 2016 at 3:39 PM

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Installation of the Week: Social-Out-of-Home Underlines Environmental Issues (DSConnection)

The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. […]

digitalsignageconnection.com
Wed, Mar 30, 2016 at 10:11 AM

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16:9: Foxconn Completes Acquisition Of Sharp

Taiwan’s Foxconn, the world’s biggest contract electronics manufacturer, agreed to acquire Japan’s Sharp Corp for about $3.5 billion. The company that, among many things, has huge manufacturing facilities in China making iPhones, is taking roughly a two-thirds stake in the Japanese display and electronics manufacturer. […]

sixteen-nine.net
Wed, Mar 30, 2016 at 8:52 AM

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Outdoor Ad Detects If You Have Fever (PSFK)

Take a thermo-selfie and show it to your boss as an excuse for not going to work. With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. […]

psfk.com
Wed, Mar 30, 2016 at 7:34 AM

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Road dangers, digital billboards linked (Capitol Weekly)

That conclusion by Berkeley-based Jerry Wachtel, a traffic safety consultant and one-time Federal Highway Administration staffer, came from his recent review of billboard distraction studies conducted everywhere from Denmark to South Dakota. […]

capitolweekly.net
Wed, Mar 30, 2016 at 7:20 AM

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How outdoor advertising works for the luxury market (Landor)

It would be very easy for luxury brands to over-index in favor of online marketing at the expense of outdoor, especially when competing for the attention of tech-savvy millennials. This, however, would be a mistake. Luxury brands sell aspirations and dreams, not just products. […]

landor.com
Wed, Mar 30, 2016 at 1:57 AM

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