Clear Channel Outdoor is set to reach a digital “tipping point” in the UK, generating more money from electronic advertising displays than traditional posters and billboards. […]
Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor Advertising Services (OAS). […]
Guest Post: Tim Strähle, Adversign Media This is part 1 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]
Airport Media has selected BroadSign’s automated digital out-of-home software to power its DOOH displays at London Gatwick and London Luton airports. The audiences reached through these airports unsurprisingly attract diverse advertiser categories, with brands on display including Land Rover, Louis Roederer, British Gas, Columbus and easyJet. […]
Paris-based Quividi has joined the Digital Place Based Advertising Association (DPAA). Quividi’s anonymous video analytics (AVA) platform finely counts and qualifies audiences in real time. Thanks to Quividi, media owners, agencies and brands create contextual dynamic campaigns that resonate with the viewers and can measure the precise impact of their communication. […]
Amscreen, a manufacturer of outdoor screens is following up the deployment of its 70-in exterior, sunlight visible displays, with a range of screens to be launched around Q2 2017. Simon Sugar, CEO of Amscreen said: "The criteria for success of our 70-in products will also be embodied in the development of the new 84-in products. […]
InfoComm16, the trade show for the pro-A/V industry in the United States, will take place June 4-10 at the Las Vegas’ Convention Center. New to InfoComm this year is the “Digital Signage Summit” super session, which will explore case studies, cutting edge technology and best practices for digital signage applications. […]
Eurostar is one of the first brands to make use of new tech that allows marketers to change their outdoor campaigns based on real-time feedback on what has been successful on YouTube. The campaign aims to promote its new fleet of e320 Eurostar trains to a new audience. […]
One of Sidewalk's first moves was to fund Titan Outdoor, a private advertising company, and Control Group, a technology company, and help merge the two into Intersection. The reason they were chosen was because the two companies had formed a coalition and won the New York City contract to put Links in the city. […]
Video walls have proved so successful at engaging viewers that almost every vertical is employing them to satisfy the same goal―to send targeted messages to the right people, at the right place, at the right time and in the right context. […]
If one of your key verticals for digital signage hardware, software or services is retail, you already know the sales cycle is long and that it can be very hard to get prospective customers to take that last step and cut purchase orders. You’ll also have a sense many bricks and mortar retailers are struggling. […]
If you are flipping through posts while sitting on the couch with kids nearby, skip past this one. The links are a little unsuitable for little kids. There’s nothing new about digital billboards and digital signs getting hacked, but what is amazing is how at least the first incident made it so easy for just about anyone to do it. […]
If you youtube “hacking billboards” you’ll see lots of hijacked digital billboards. There are creative, intelligent, sketchy people with way too much time on their hands who would love to hack your digital billboards. Here are some billboard vulnerabilities identified in the Defcon talk. […]
In this presentation, celebrated speaker David Meerman Scott outlined measurable and low-/no-cost strategies to instantly reach your digital signage audience directly. […]
Astral Out of Home, a division of Bell Media, announced this week the Toronto and Western Canada winners of its CARTE BLANCHE FOR CREATIVES contest. Launched in March, the seventh edition of CARTE BLANCHE set a new record, receiving 341 original pieces of creative from across Canada. Grand Prize: “Cloudy Vision” – John St. […]