When you talk about the future of out-of-home advertising, beacons inevitably come up. The tiny devices that use Bluetooth technology to connect with mobile devices are being placed on all types of out-of-home inventory, everything from billboards and other signage to bus shelters and buses themselves. […]
Prior to digital signage, retailers used analog video signs. It was common to see video monitors in retail stores in the ’80s and the ’90s displaying retail signage with VHS videotapes. When DVDs were invented, that was the beginning of digital signage for retailers. […]
Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled Storytelling and OOH. […]
The wayfinding-centric signage software firm 22 Miles, Inc., based in Silicon Valley, has issued a statement responding to the lawsuit last month by Four Winds Interactive, of Denver. The statement issued April 8th says the lawsuit, alleging patent infringement and related activities, is meritless and that the company will vigorously defend itself in court. […]
A billboard in St. Augustine Beach is drawing attention from all across the world for a message some people have called “discriminatory.” The billboard along A1A reads “Islam Bloody Islam, Doomed by its Doctrine,” and now nearly 3,000 people have signed a petition asking for the owner to take it down. […]
Southland residents will be getting some prominent reminders this month to prepare for earthquakes, with preparedness messages being displayed on digital billboards as part of a partnership announced Monday. Billboard operator Clear Channel Outdoor Americas and the U.S. […]
Clear Channel Outdoor Americas (Clear Channel), one of the world’s largest outdoor advertising companies, announced the launch of “Clear Channel Outdoor RADAR,” a new data and analytics tool designed to assist advertisers and advertising agencies with identifying and reaching their target audiences through geolocation information. […]
On what basis should a network owner/operator make the decision to operate the network in-house or outsource the operation? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “To me, this comes down to a financial evaluation, based on the size of the owner’s organization. […]
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. […]
Murphy is a marketing and marketing services executive for Primedia Outdoor. To back up this claim, Murphy cites the results of neurological research presented at the FEPE conference by Brendan Cook of Australian out of home company OOH!. […]
Opening in November 2014, the Fulton Center is the largest integrated digital signage network in a single transportation hub in the United States. The network synchronizes 44LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totalingmore than 2,100 square feet. […]
As travelers get more tech-savvy, hotels need to expand their amenities to include digital offerings that improve the guest experience. […]
Inyo Fine Cannabis in unincorporated Clark County boasts “the biggest cannabis sign in the world,” the company’s partner Greta Carter said. According to regulation, cannabis billboards in Nevada must be 2,000 feet away from the nearest school. The tourists have been coming in droves. […]
A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points in the poll. […]
What is the future of traditional sign shops in the face of digital signage? Are there any digital signage opportunities for sign shops in this dynamic signage market that's projected to swell to $20 billion by 2020? First of all, $20 billion is quite impressive, considering that the digital signage market as we know it today is only about 10 years old. […]
