For years the ad-tech industry gushed about the smartphone’s ability to connect digital and physical life, and the wonderful new ad experiences that would result. But with the exception of mobile search, social, and mapping, ad experiences have mostly been old wine in bottles: 300x250 interstitials, audio spots, video pre-rolls, and the dreaded banner. […]
A few weekends ago, approximately 4,000 users gathered on the Sea Point promenade over a four - five hour period as part of an event that was planned for and by a Pokémon Go user group that had popped up of its own accord on Facebook. More are planned across the country in the coming weeks. […]
The momentum in ad spending mirrors rapid growth in consumer time spent with DOOH, thanks largely to the expansion of industry suppliers in both of its subgroups: digital place-based networks and digital billboards and signage. According to PQ’s estimates, consumer exposure to DOOH media expanded 4% to an average of 54 minutes per week in 2015 and is on pace to grow 5% this year. […]
We have been exploring this concept of technology working on a more human scale backed by research and logic informing our thinking that Out-of-Home (OOH) and mobile are the perfect bedfellows. We know that by aligning with mobile and digital technologies, OOH is able to connect advertisers with their audience anywhere, anytime, with location being the crucial element. […]
A small German company has launched a WordPress plug-in that enables the hugely popular blog and website content management system to be used as a digital signage CMS. Ondamedia GmbH says its plugin, called Digitalsignagepress, makes developing and managing small signage networks easy and capable of running off any HTML5-based device, like system on chip smart screens. […]
Guest Post: Mark Hemphill, ScreenScape Savvy communicators could be increasing revenues by building dynamic media channels into every one of their business locations via digital signage, but a lot of them are held back by the cost and complexity associated with that technology. It’s still too expensive and complicated for the average business owner to want to take on. […]
Last year, digital-out-of-home advertising revenues in the US grew 11 percent to $2.7bn, marking the medium’s fastest growth rate in five years, according to research firm PQ Media. […]
Here are two recent campaigns that show how OOH and mobile can work together to create consumer interaction. Toyota Mobile Test Drive. In a bid to appeal to tech-savvy millennials, Toyota developed a campaign with agency Saatchi & Saatchi that put mobile at the centre of their out-of-home, digital, television and social media efforts. […]
Name three trends you are seeing in out of home creative campaigns. Data assimilation remains a transformational opportunity for the OOH industry, and that extends into the creative process. Today, data is commonly used to inform creative decisions. […]
The capabilities of biometrics and analytics are realized when combined with other technologies — such as digital signage — to hone marketing techniques with smarter content. Exact slices of a desired demographic can be targeted by using tools such as anonymous facial analysis to gather information about a customer and his or her level of interaction and engagement with a product. […]
Ken Research’s study titled ‘India OOH Advertising Industry Outlook to 2019’ states that Digital OOH and Transit Media would steer the growth in out-of-home advertising in India. […]
From the perspective of a designer, most out-of-home advertisement conversations begin pretty simply. Whether it’s anything from a bus shelter placement to a roadside billboard, familiar specs are gathered and the advertisement is built accordingly. However, when specs for a billboard placement came in last month, it was slightly different. […]
rVue Holdings, Inc. Second Quarter Highlights: Second Quarter Core Revenue decreased 78% to $117,600 compared to $542,900 in the year ago quarter. Total revenue decreased 74% to $149,100 from $574,400 in the prior year second quarter. SG&A expense declined 15% to $310,600 from $365,900 in the year ago quarter. […]
Digital signage is playing an integral role at the Rio Olympics – unlike anything we’ve seen before at a large-scale sporting event, says BrightSign ceo, Jeff Hastings. In terms of scale, there’s really nothing more massive than the Olympics. The sheer volume of athletes and spectators is overwhelming. […]
For the second quarter, we delivered a gross margin in excess of 58% and narrowed our operating loss by $0.9 million and we narrowed our EBITDA loss by nearly $2 million over the same period last year. Let me repeat that. […]