Editors’ Picks

How ad tech is transforming the OOH space in the UK (Exchange Wire)

Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming the OOH space. How has digital impacted demand for ‘paper and paste’ OOH campaigns over the last decade? OOH is one of the oldest forms of advertising and has gone through many incarnations, from posters using lithography to roadside billboards and digital screens. […]

exchangewire.com
Thu, Nov 26, 2015 at 4:25 PM

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Captive Media wins Best Out of Home Content at The 2015 Drum Content Awards (Linkedin)

The Award was presented at a glittering ceremony attended by over 350 of London’s top creative agencies and their clients. […]

Thu, Nov 26, 2015 at 4:20 PM

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We will continue our investment into making the OOH medium accountable: Posterscope’s Global CEO Annie Rickard (Exchange 4 Media)

Annie Rickard was a founder of Posterscope UK. Since 2001, has led the development of the global network which is now Posterscope Worldwide. She is now Global CEO of Posterscope. […]

exchange4media.com
Thu, Nov 26, 2015 at 4:17 PM

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Inaugural Digital Signage Summit MENA gets strong local showing (Installation International)

Digital Signage Summit (DSS) MENA 2015, which took place at the Conrad Hotel in Dubai on 16 November, has received strong feedback from the 196 delegates and 11 exhibitors in attendance. […]

Thu, Nov 26, 2015 at 7:20 AM

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Mark Boidman on a historic billboard advertising deal and the future of OOH media (Business Worldwide)

The world of advertising in the Out-of-Home (OOH) Media industry is fast-moving and competitive. Assets (such as giant billboards in Times Square and on Sunset Strip) from one of the industry’s top players came up for grabs recently. […]

bwmonline.com
Thu, Nov 26, 2015 at 2:08 AM

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Optimal digital OOH spend figured (Warc)

LONDON: About 45% of an advertiser's out-of-home (OOH) budget should be given over to digital outdoor media according to a new study. At the request of Talon, the independent outdoor media specialist, BrandScience, the Omnicom econometrics and data science business, analysed some 211 OOH ad campaigns that ran between 2011 and 2015. […]

warc.com
Thu, Nov 26, 2015 at 1:27 AM

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Winners of the Drum’s Creative Out Of Home Awards 2015

The Grand Prix winner is: WCRS and Ocean Outdoor, For Women's Aid. The Chairman's Award: Chosen by the chair of the judging panel as her personal favourite. The winner is: Exterion Media, For Battersea Dogs and Cats Home. […]

Thu, Nov 26, 2015 at 1:21 AM

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OOH Study: Brands should spend 45% of outdoor budget on digital (Campaign Live)

The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. The research by BrandScience, the Omnicom econometrics and data science business, analysed over 211 OOH ad campaigns between 2011-2015 and was commissioned by Talon, the independent outdoor media specialist. […]

campaignlive.co.uk
Thu, Nov 26, 2015 at 1:20 AM

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UK OOH media owner Forrest launch giant digital properties ‘The Magnificent Seven’ in Glasgow (Pioneering OOH)

Forrest is the first OOH Media Owner in the UK to deliver a geographically robust full giant digital offering encompassing an entire city. With cover of 418,776 and 45.19% reach of the Greater Glasgow population, no other media (with the exception of TV) can deliver such tremendous audiences to an advertiser. […]

pioneeringooh.com
Thu, Nov 26, 2015 at 12:59 AM

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London Blackfriars Goes Digital with New JCDecaux Launch (Pioneering OOH)

JCDecaux, the UK’s leading Outdoor advertising company, continues its digital rail expansion with the unveiling of ten state-of-the-art digital 6-sheet screens at London Blackfriars. Having commenced the management of this key station earlier this year, this network is the start of JCDecaux’s planned digital development across the Govia Thameslink Railway portfolio. […]

pioneeringooh.com
Thu, Nov 26, 2015 at 12:54 AM

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invidis: A recap of the Digital Signage Summit MENA 2015

DSS MENA featured 12 speakers, 11 exhibitors, 10 presentations, three panel discussions and attracted 196 delegates – a significantly high number for a launch event. The venue proved an ideal location for networking in and around the one-day event. Two thirds of the attendees were visiting from the UAE, indicating how DSS MENA struck a positive chord with the local market. […]

invidis.de
Thu, Nov 26, 2015 at 12:45 AM

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Ireland: Calls to scrap outdoor ads for alcohol as a third of secondary school children went binge drinking in the past month (Irish Examiner)

Nine out of 10 children are being exposed to alcohol advertising weekly and half of all children see four or more advertisements for alcohol every day. The findings have led to a call for outdoor alcohol advertising to be scrapped and for new rules to come in to play regarding online and broadcast marketing. […]

irishexaminer.com
Thu, Nov 26, 2015 at 12:32 AM

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16:9: Dubai Mall Snapshots

I went walkies Tuesday in a couple of Dubai mega-jumbo-Godzilla malls, guided by Nick Giorgetti of 2.0 Concepts, and took a buncha photos of signage installs. Walkway to Dubai Mall with cascading displays. […]

sixteen-nine.net
Wed, Nov 25, 2015 at 10:18 AM

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Mvix Enters Partnership to Enhance Communication with Digital Natives (DSConnection)

Mvix’s cloud-based solution supports HTML5 media playback, playlist and template management, comprehensive scheduling options and a multi-role user management. […]

digitalsignageconnection.com
Wed, Nov 25, 2015 at 7:58 AM

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Behind OOH’s strong third quarter (Media Life)

Out of home ad spending appears to be immune to many of the problems dogging other traditional media of late. While newspapers, magazines, radio and even now television are struggling to hold on to advertising dollars, OOH revenue is going up. That continued in third quarter, when ad spending increased by 4.3 percent over last year, according to the Outdoor Advertising Association of America. […]

Wed, Nov 25, 2015 at 12:25 AM

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