Editors’ Picks

16:9: 80 Million Pixels Light Up At Dubai’s New City Walk Market

This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital installs done to date, globally. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 9:09 AM

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The renaissance of out of home (OOH) industry in Australia (AdNews)

The past 18 months have seen a renewed focus on discovery and exploration within OOH, guided by new technology and advances spawning fresh interest in the sector from outside and within the advertising industry. […]

adnews.com.au
Tue, Jul 12, 2016 at 12:41 AM

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OAAA’s 2016 Media Plan Awards are now open for submission

The deadline to submit your entry is August 31, 2016. […]

oaaa.org
Mon, Jul 11, 2016 at 5:04 PM

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OOH ad company Adshel launches NZ’s first national digital roadside network (Campaign Brief)

With 150 ultra-high definition screens across Auckland, Wellington and Christchurch, the Adshel Live national network offers unrivalled ability to reach audiences across NZ's three major metropolitan centres. […]

campaignbrief.co.nz
Mon, Jul 11, 2016 at 1:08 PM

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Cleveland: Billboard prices soar ahead of the Republican National Convention (Media Life)

The Republican National Convention takes place next week in Cleveland on July 18-21. It’s an opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be held. […]

Mon, Jul 11, 2016 at 1:06 PM

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How OOH Helps Brands to Reach the On-the-Go Consumer in Summer (Clear Channel Outdoor, via Media Village)

Consider that 85 percent of purchases are made in brick and mortar retail and that out-of-home (OOH) advertising is proven to provide one of the strongest opportunities to influence consumer purchase decisions shortly before they happen. […]

mediavillage.com
Mon, Jul 11, 2016 at 1:05 PM

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Renault Debuts Vehicle Recognition Tech in Roadside Ad Campaign (Automotive World)

Developed and tested over the past 12 months by Digital Out-Of-Home (DOOH) advertising specialists Ocean, the vehicle recognition technology will be used for the first time at their Holland Park Roundabout location in West London. The unique campaign, featuring the French car brand’s all-new compact family hatchback, is based on the popular car journey game, I-Spy. […]

automotiveworld.com
Mon, Jul 11, 2016 at 1:03 PM

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MediaPost: Why Most Agencies Stay Away from ROI Metrics

The honest answer is that achieving true conversion metrics is difficult. It is much harder to achieve conversion goals, and much harder to explain. […]

mediapost.com
Mon, Jul 11, 2016 at 12:41 PM

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#GhostbustersWaterloo DOOH Campaign (JCDecaux)

A super-sized spooky Out-of-Home campaign was launched by Sony Pictures with JCDecaux today, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas today. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. […]

Mon, Jul 11, 2016 at 12:38 PM

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16:9: Digital Signage in Amusement Parks

Guest Post: Nir Doron, Novisign Nir Doron After almost a decade in the digital signage business, I’m accustomed to seeing displays up and running in many businesses and venues where there were never screens. But I still get surprised by things – like screens at amusement parks and state parks. […]

sixteen-nine.net
Mon, Jul 11, 2016 at 8:01 AM

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Gentleman Jack whiskey brand targets small business owners via 10,000 elevator and lobby screens (DSToday)

Gentleman Jack has developed a media campaign that reaches small business owners at peak times during the workday. Captivate and Gentleman Jack have developed Small Business Spotlight, a custom-content series that salutes an array of startups and highlights inspiring success stories of these entrepreneurs. […]

digitalsignagetoday.com
Mon, Jul 11, 2016 at 7:13 AM

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New research by APN Outdoor provides data and insights into the effects of OOH advertising (APN Outdoor)

With top line insights like, 9.4 million Australians drive on major roads every day, to specific stats such as; Transit is #1 for Ad Recall with 54% of consumers recalling seeing it in the past 7 day and that the average Australian’s airport dwell time is 139 mins before international departures, Outnumbered captures the strength of the current Outdoor market and APN Outdoor’s leading position therein. […]

apnoutdoor.com.au
Sat, Jul 9, 2016 at 5:29 PM

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Why DOOH is not compatible with IAB audience measurement standards (Digital Ninja)

The incompatibility stems from IAB's assumption that there is only one viewer when an ad is shown which makes sense since Desktop and Mobile ads are usually served to a single individual. […]

Sat, Jul 9, 2016 at 4:09 PM

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Infographic: Digital Signage Trends (Ingram Micro Advisor)

This infographic explores the interactive digital signage trends that are leading the market and the ways in which these dynamic technologies can benefit your business and your customers. […]

ingrammicroadvisor.com
Sat, Jul 9, 2016 at 4:07 PM

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Clicking billboards (Linkedin)

Big data has emerged that grafts the world of Outdoor and Mobile into each other so rigidly that they become practically indistinguishable from their original forms – much like Sodium and Chlorine coming together to form the ubiquitous table salt. […]

linkedin.com
Sat, Jul 9, 2016 at 4:05 PM

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