Editors’ Picks

OUTFRONT Media Tapping Into Growing Advertising Market (REIT)

Formerly known as CBS Outdoor Americas Inc., OUTFRONT began operating as a REIT in July 2014 following its spin-off from CBS Corp. Today, its portfolio includes approximately 57,000 billboard faces and 316,000 transit displays across the United States. Around 70 percent of the company’s revenues are derived from billboards, and 30 percent come from transit. […]

reit.com
Wed, Apr 13, 2016 at 5:50 PM

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Lamar Advertising and Recycle across America Create World’s First ‘Live Stream’ Billboard Celebrity PSA Campaign (DSConnection)

Lamar Advertising Company (Nasdaq: LAMR) is proud to announce a partnership with Recycle Across America (RAA), a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create a world’s first with out-of-home advertising. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:52 AM

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16:9: Visualized Butterflies Tell Time For Yorkdale Shoppers

Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Solutions works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. […]

sixteen-nine.net
Wed, Apr 13, 2016 at 9:41 AM

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OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association (DSConnection)

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:16 AM

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The Australian Outdoor Media Association (OMA) invited eight companies to bid for a contract to build an Automated Transaction Platform (ATP) (OMA)

“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad. We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. […]

Wed, Apr 13, 2016 at 7:37 AM

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Drive to remove ‘anti-Islam’ billboard in Florida gains steam (WND)

One woman’s drive to get a billboard message critical of Islam removed from her hometown is picking up steam but so far the billboard advertiser and the company that rented him the space are standing their ground. A billboard in St. Augustine Beach, Florida, popped up last week with the message “Islam Bloody Islam: DOOMED BY ITS DOCTRINE! […]

wnd.com
Wed, Apr 13, 2016 at 7:11 AM

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The State of Programmatic in OOH Advertising

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. […]

Wed, Apr 13, 2016 at 2:59 AM

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How Retailers Can Cut Through The Marketing Clutter With LED Digital Signage (Retail Touchpoints)

With the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before. It is estimated that the average consumer is bombarded with nearly 3,000 marketing messages per day! It’s no wonder that it can be difficult for any retailer to break through the clutter and communicate effectively with a customer. […]

retailtouchpoints.com
Tue, Apr 12, 2016 at 6:31 PM

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16:9: Swedish Firm Has 40-Plus Active Lawsuits On Its Digital Signage Patents

A small Swedish company now has dozens of lawsuits circulating in the digital billboard industry, suing those media companies for patent infringement, based on a suite of patents related to using a computer to remotely control digital signs. The company is called T-Rex Property AB, and has been around since 2003. […]

sixteen-nine.net
Tue, Apr 12, 2016 at 6:27 PM

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JCDecaux renews and expands its advertising concession with Singapore Changi Airport until 2022 (JCDecaux)

With the renewal, JCDecaux will expand its footprint in Changi Airport with an enhanced advertising inventory, offering more of its signature innovative Digital Media and Large Format displays. JCDecaux will also extend its coverage to the new Terminal 4, which is scheduled to open in the second half of 2017. […]

Tue, Apr 12, 2016 at 5:48 PM

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Seoul Airport Installs World’s largest OLED (Digital Signage Summit)

Airport advertising installations are becoming more and more breath taking. The new OLED video walls installed at Incheon airport are particularly spectacular: 104 m² Curved Video Walls installed up in the rafters for all travellers to see. […]

digitalsignagesummit.org
Tue, Apr 12, 2016 at 5:45 PM

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Zara Upgrades Stores with Interactive Digital Signage and Self-Service (Digital Signage Summit)

Interactive touchscreens in the changing rooms, large LCD screens and self-service checkouts: fashion retailer Zara upgrades point of sale. The Inditex owned fashion chain Zara is to modernise its stores, offering better services for customers in the quest to streamline the shopping experience. Inditex notified journalists from Refinery29.com the details of the new store introductions. […]

digitalsignagesummit.org
Tue, Apr 12, 2016 at 5:42 PM

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Digital signage software provider YCD Multimedia joins AV industry group CEDIA

New York, – global provider of advanced digital signage software solutions YCD Multimedia has become a member of AV industry trade group CEDIA. The group represents 3,500 member companies worldwide and more than 22,000 industry professionals that manufacture, design, and integrate goods and services in the AV industry. CEDIA's mission is to be a core component of its members' prosperity. […]

Tue, Apr 12, 2016 at 2:10 PM

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Nike Celebrates 30 Years of Michael Jordan Brand with Interactive OOH Exhibits around Paris

SET created an exhibit at Palais de Tokyo to celebrate the legendary Michael Jordan for the 30th Anniversary of the Jordan brand. Within the exhibit, there were activations to re-live Jordan’s career including a customization zone, a Nike+ zone, a “Flight Zone” dunk experience and the “DNA of a Champion” artifact gallery. […]

digitalsignageconnection.com
Tue, Apr 12, 2016 at 11:33 AM

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HuffPost: Have Advertisers Fully Adapted to Dwindling Attention Spans?

Between 2000 and 2013, average attention spans dropped from twelve seconds to eight seconds. In their headline grabbing claim, the average attention span is now shorter than that of a goldfish. What's hampering our concentration? […]

huffingtonpost.co.uk
Tue, Apr 12, 2016 at 7:54 AM

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