Editors’ Picks

OOH heavyweights Shute and Blackburn launch new specialist agency Partisan (More About Advertising)

Out of home industry heavyweights Kevin Shute and Richard Blackburn are launching a new OOH communications agency – Partisan Communications. The new agency is partnering with Eric Newnham’s Talon Outdoor, the leading independent agency that handles Omnicom’s OOH spend in the UK. Shute has been running his own OOH company Rainmaker and before that was a partner in Van Wagner. […]

moreaboutadvertising.com
Thu, May 26, 2016 at 1:37 AM

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South Africa: Outdoor Measurement Council (OMC) offers ways to measure OOH audience (Bizcommunity)

There is continuous refinement taking place in the OOH measurement sphere, but one of the main advantages is geomarketing – having a presence at a time when users aren't online. […]

bizcommunity.com
Thu, May 26, 2016 at 1:35 AM

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Backstage at BroadSign: Product Specialists – the “how tOOH” people

Sponsor content. The first part of our “Backstage at BroadSign” miniseries will focus on the people we, in Marketing, ask to turn IT talk into English – our Product Specialists. BroadSign’s Product Specialists are bridges between internal sales and development teams, and external customers and partners. […]

Thu, May 26, 2016 at 1:34 AM

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Suzanne La Forgia of Captivate on the Digital Out-of-Home World (Media Village)

This piece contains promotion for Captivate Network [Ed]. Charlene: What is the Captivate footprint? Suzanne: Our digital video network is located in office buildings across the U.S. […]

mediavillage.com
Wed, May 25, 2016 at 6:17 PM

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Digital Signage Summit Joins InfoComm 2016 for First North American Event (AVNetwork)

InfoComm International’s Digital Signage Summit will make its first North American appearance at InfoComm 2016 on June 7, 2016, at the Las Vegas Convention Center. Presented by Invidis Consulting and Integrated Systems Events, the daylong summit will give attendees an opportunity to learn about digital signage trends and use cases from industry experts. […]

Wed, May 25, 2016 at 6:14 PM

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Hacker faces 10 years in prison for hacking highway sign with “Drive Crazy Yall” (TechWorm)

Eltgroth, a 26 year-old hacker from Texas, was arrested on Sunday for reprogramming an electronic highway sign to read “DRIVE CRAZY YALL.” As we have reported over the years, hacking highway signs, billboards, advertising boards are pretty commonplace in US but Eltgroth seems to have hacked and defaced the highway sign at a wrong time and wrong place. […]

techworm.net
Wed, May 25, 2016 at 6:01 PM

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Digital billboard revenue to provide subsidies for residents in need: Dorval mayor (Montreal Gazette)

As part of a legacy project, Dorval Mayor Edgar Rouleau said the city plans to use $4 million in revenue from two commercial billboards to help needy residents partake in sports or cultural activities. Though before any subsidies can be considered, a bylaw amendment is required since current zoning prohibits the installation of advertising billboards in the city. […]

montrealgazette.com
Wed, May 25, 2016 at 5:57 PM

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Floating digital billboards banned from Vancouver waters (CBC)

Ban comes after Burke Billboards began cruising False Creek with a 12-metre electronic sign. Earlier this year, boats working for Burke Billboards began cruising the waters of False Creek and English Bay with a 12-metre electronic billboard, leading to a number of complaints. […]

cbc.ca
Wed, May 25, 2016 at 5:54 PM

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iHeartMedia Wins Court Case Over Stock Shuffle Designed to Deal with Its Massive Debt (Billboard)

iHeartMedia, the nation's largest radio broadcaster and an outdoor advertising giant, has bought itself more time to deal with its $20 billion-plus debt load. […]

billboard.com
Wed, May 25, 2016 at 5:36 PM

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West Ham United football club to wrap stadium with Europe’s largest digital screen

The club has permission to install at digital screen 83 METRES wide and 12 metres deep to wrap around their new home. It will be the largest digital screens in Europe and will be flanked by fabric panels carrying iconic West Ham imagery. […]

wharf.co.uk
Wed, May 25, 2016 at 5:23 PM

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You’re fired! Lord Sugar’s outdoor firm Amscreen dumps Digicom (Campaign Live)

Lord Sugar's outdoor media company, Amscreen, has suspended ads on 3,000 screens in garage forecourts around the UK after firing its ad sales partner, Digicom. Amscreen operates screens at petrol stations, including those owned by BP, Shell and Tesco. […]

campaignlive.co.uk
Wed, May 25, 2016 at 1:35 AM

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Real world IoT implementations – Digital signage for transit systems (Electronics Weekly)

Check out this free Intel whitepaper about Digital signage for transit systems. Read Intel – Putting Digital Signage in Motion. It asks whether transit companies need a dedicated media player on a train or bus to deliver advertising? […]

electronicsweekly.com
Wed, May 25, 2016 at 1:34 AM

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16:9: Newad Spinoff Launches Targeting Platform For Canadian Digital OOH Networks

Montreal-based media company Newad, which has a big digital out of home screen footprint through much of Canada, has announced a new spinoff company it says brings media targeting and a cost per view media placement model to digital OOH networks in this country. […]

sixteen-nine.net
Tue, May 24, 2016 at 11:51 PM

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The Drum: How Bauer Media uses real-time digital OOH ads to bolster its data-driven marketing

Bauer Media has been taking advantage of data-driven outdoor ads over the past few months to build on its own digital marketing. The formats are the result of a partnership with digital out of home media owner Kong Outdoor and creative technology provider Flux. […]

thedrum.com
Tue, May 24, 2016 at 5:56 PM

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AdWeek: Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe. This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. […]

adweek.com
Tue, May 24, 2016 at 5:02 PM

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