The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. […]
Real-time digital OOH utilizes data sets to trigger advertising on digital screens including digital billboards, street furniture, and place-based media. Utilizing Geo Audience Insights (GAI) in real-time is the future of OOH buying. Note that I hesitate to say “programmatic” OOH media. […]
The agency has created a new safety campaign for its “On The Go” (OTG) travel station kiosks, reminding customers to stay safe by remaining behind the yellow line when trying to catch the animated creatures. […]
The fact that out-of-home generates so many word of mouth conversations despite lesser exposure rates than TV and the Internet signals the power of this medium. In the six industries Keller Fay analyzed, out-of-home was by far the most efficient channel for generating conversations that mentioned a specific advertisement and inspired sales. […]
Start-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers. […]
Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. […]
While more and more industries are testing out the capabilities of DOOH advertising, the video game industry has yet to make a big splash. The face of what we used to consider a “gamer” has changed drastically over the past decade. This audience has grown from a very concentrated group to being a cultural norm. […]
Digital Signage Expo is planning an informal tour and mixer on the Queen Mary cruise liner, which has been a part of the Long Beach, CA waterfront for many years as a working museum hotel and restaurant. The August 10th event will run from 5:30-7:30 p.m. on the ship. […]
The growing global digital signage market is becoming a new battlefield for Korean tech giants Samsung Electronics and LG Electronics, each vying to gain the upper hand. The shipment volume of digital signage displays in the global market is forecast to grow from 4.4 million in 2015 to 7.7 million units by the year of 2020, according to a recent report by market research firm IHS. […]
Last year, Samsung Electronics’ global digital signage market share reached 28.1% on a quantity basis and the company ranked first in the market for the seventh consecutive year. In March 2015, Samsung Electronics took over YESCO Electronics, a U.S. LED signage manufacturer. […]
OOH companies valuation metrics, share price performance, EBITDAs: Clear Channel Outdoor, JCDecaux, Lamar, National CineMedia, OUTFRONT Media, RMG Networks. […]
Sponsored Feature. A recent survey by GetApp of small to medium-sized business owners revealed that social media has the biggest impact on the digital presence of their businesses. Build digital presence with digital signage and social media Mobile site came in second with more than 28% of the respondents saying it has the biggest impact on their online presence. […]
Photo: Marc A. Hermann / MTA New York City Transit Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network. […]
In the DS world, the landscape screen orientation is king. It looks familiar to TVs at home. Most video is shot in the landscape format. […]
So, you’ve been told you’re now in charge of your company’s first digital signage project, and having pounded “digital signage” into your browser’s search bar, you’re scouring the web looking for direction and advice. Digital signage doesn’t look all that complicated. Screens on walls. […]