Sponsored article. The third segment of the “Backstage at BroadSign” miniseries features our team of Core Developers. The Core Development team builds all BroadSign Core products, encompassing the formulation of strategy, architectural and software design and user interface coding. […]
JCDecaux plans to roll out more iconic digital sites across the South West London area in 2016, including Wandsworth Roundabout and the Wandsworth High Street Showcase. This follows the successful development of the digital W8 network of 8 locations and 12 screens in the west of London. This takes the total number of large iconic digital screens that JCDecaux operate to 43. […]
AOOH's agreement with Toronto Pearson adds to 2015 agreements with Vancouver International Airport, Ottawa Macdonald-Cartier International Airport, and Halifax Stanfield International Airport, as well as previous contracts awarded for Montréal-Pierre Elliott Trudeau and Québec City Jean Lesage international airports. […]
Since 2012, T-Rex Property AB has filed 59 cases (and counting) against digital signage media owners and vendors for alleged patent infringement. What began as a few filings against some of the larger publishers in our space has increased in scope to affect our industry. BroadSign has brought an action for declaratory judgment against T-Rex, as we believe that we do not infringe their patents. […]
Company Turns Geotemporal Data into Actionable Insights on Consumer Behavior. Vistar Media, a leading technology provider for out-of-home media, has joined The Digital Place Based Advertising Association (DPAA). Using geospatial technology, Vistar Media accumulates valuable, actionable insights to reach on-the-go consumers through mobile and out-of-home advertising. […]
Zoom boasts roughly 2,700 digital screens in 750 fitness establishments across Canada; it has converted about 500 of the establishments in which it operates to digital screens only. Corvetti said the company intended to keep expanding its digital inventory, as well as personal viewing screens on cardio equipment. […]
For the “station domination,” Tiffany worked with out of home placement firm Outfront Media. Tiffany’s effort, found within a pedestrian passageway within the station, included large framed wallscape posters, vertical kiosks and a backlit wall display. […]
More then half of the surveyed companies are expecting a more favourable business situation for their products and services in the next six months. The business sentiment of display vendors remains volatile. However, year-on-year the sentiment shows a healthy growth. […]
New tools are available to dramatically reduce the odds that your digital billboard structures are breached. OAAA commissioned top security experts, who refer to themselves as “benign hackers,” on behalf of the industry (Digital Defense, Inc.). These outside experts conducted extensive field testing on digital billboards. […]
These are large, digital screens, three in a row, each about 12 metres wide and 3.5 metres high. And they have built-in cameras that take photos of nearby traffic. So if you're stopped at a traffic light near one of these billboards, the camera will capture an image of the front of your vehicle, and computer vision software will identify the type of car you're driving. […]
The convergence of mobile and OOH is highlighting the effective mix of the old with the new. A static ad may promote a brand's event hashtag, encouraging the user to find out more information on their smartphone or tablet at a more convenient time. Digital and classic media are natural bedfellows and should support each other rather than compete for the attention of the consumer. […]
The backdrop for the RNC set was a big LED wall. When someone was speaking, the content was tuned to that. The rest of the time the big display seemed – as viewed from a distant camera – to be rolling pretty briskly though what looked to be Twitter, Instagram and maybe Facebook posts on a kinetic social media visualization. […]
Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile". Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010, during which time it introduced the UK’s first roadside digital network of two square metre HD screens in London. […]
So what yardstick should we use to measure DOOH media? The most important metric for measuring a digital out-of-home screen’s effectiveness is the environment the screen is in—the stronger the location is—the more likely a specific ad impression will be for an advertiser. […]
There is a plethora of eye-popping and gorgeous flat-panel digital display signage on the market, all manufactured by quality manufacturers. […]