MONTREAL – Astral Out of Home, a division of Bell Media, has announced the expansion of its Digital Network in Canada with the implementation of 11 new large-format digital faces, reinforcing its leadership position in digital out-of-home advertising. […]
Rouge Media of Toronto has formed an agreement with Blue Bite of New York to incorporate its mobile beacon system into Rouge's inventory of out-of-home displays. The beacons will be added to displays at approximately 5,000 venues in North America. Consumers carrying Bluetooth-enabled smartphones within range of these displays will receive advertising messages based on their locations. […]
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21. It’s 72 hours before the official launch of COP21 and 60 volunteers – armed with four-way utility keys and 600 six-sheet posters – drift across the streets of Paris in screen-printed JC Decaux vests. […]
When CBS Outdoor spun off and rebranded itself as Outfront Media, publishers of the 40-year-old LGBT magazine got worried The words "OUT FRONT" — bold and in all caps — emblazoned a Denver newsletter on April 2, 1976, laying the foundation for a media company that has catered to the gay, lesbian, bisexual and transgender community ever since. […]
By Nurlan Urazbaev. Editor-in-Chief, Digitalsignagepulse.com For those who read my article "The State of Out of Home Advertising, 2015", there is a follow up to it, published by Media Village. […]
By Nurlan Urazbaev. Against the backdrop of consumer revolt and chaos in the ad markets, OOH advertising has emerged as a clear favorite. OOH appears to be the most straightforward and honest medium that works best in pure play advertising mode. […]
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now. […]
Only one traditional form of media, out of home, is holding up. It’s projected to grow 3.3 percent this year and continue its gains through the next five years. […]
With help from events like the Olympics and political elections, advertising expenditure growth is expected to increase a bit in 2016 versus the current year, according to three widely followed agency forecasts that are being issued today at the UBS media conference in New York. […]
Clear Channel Outdoor, Cottage 8, and Pocket Hercules were honored with the 2015 Out of Home (OOH) Media Plan of the Year award today by the Outdoor Advertising Association of America (OAAA). The 2015 Out of Home Media Plan Awards were presented this afternoon at The AD Club of New York’s 8th Annual Out of Home: NOW Conference in New York. […]
If you know what this billboard means just by looking at it, you're cool. If you don't, you're probably in need of some schooling. Maybe, at the end of the lesson, you'll buy a billboard of your own. […]
One forecast pegs it for 2017. Digital advertising spending has long been growing faster than print ad sales, and now industry forecasts suggest it won’t be long before digital media topples television as well. […]
From Times Square to the San Francisco Bay Bridge, digital billboards will feature consumer-designed artwork as part of Ford's new 'By Design' car campaign. Ford is looking to bring a new level of interactivity to outdoor advertising, which according to the US manufacturer is a great way for them to show how their products make consumers feel. […]
The digital Signage Business Climate Index Poland has decreased strongly. It fell by 32,94 base points from 60,00 base points to 27,75 base points. The decline of the index has been definite. […]
Following PHD’s multiple wins this year with its #oreoeclipse campaign for Mondelez International, last week saw yet more accolades at the Campaign Media Awards, with the team walking away with four awards including the highest accolade of Campaign of the Year.Matt Sanders, managing partner at PHD UK, explains the thinking behind the campaign to Campaign magazine.“This was one of those rare moments when everything came together in terms of concept, collaboration and execution. […]
