Pokémon GO is a worldwide phenomenon. The breakthrough app has single handedly thrust augmented reality into the mainstream. In just weeks after its release, the app has surpassed Tinder and Twitter for active users. […]
Out of home advertising is one of the fastest growing market sectors, but when our attention is no longer focused wholly on the road, will roadside OOH continue to deliver? Simon Lawson says "yes, more than ever". […]
What are the next steps with programmatic buying, and more importantly, how fast will it develop? For Radjen van Wilsem, this is an obvious question. “In two years, current offline budgets will change to online budgets,” commented Van Wilsem with regards to DooH budgets. […]
The retail business is again in the midst of massive transformation – with Retail 4.0 driven by advances of the cloud, big data analytics and the Internet of Things, and growing preference of shoppers for seamless experiences. […]
Sponsored feature. The Rio Olympics are universally popular - everyone wants to watch the games and rally behind their national heroes. Displaying Olympics coverage on digital signage screens is a great way to connect with your audience through this special one-time event. […]
Dayton, Ohio-based STRATACACHE has acquired the Outdoor Digital Menuboard product line and intellectual property from Civiq Smartscapes, which picked that up when it bought Vertigo Digital Displays a few weeks ago. […]
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In 2015, Dubai Duty Free earned a total of over 1.8 billion US dollars at both airports, in addition comes the significantly smaller business area of leisure. Last year, the company cleared a total of 1.993 billion Dollars. The yearly sales quota per square metre of airport retail space represents roughly 50,000 Dollars. […]
The positive assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry has grown for the third successive time since the start of the year. However, the increasingly cautious view on the near future dominates the index and is responsible for the overall negative trend. […]
YOU HATE CREEPING through traffic. But advertisers love it, because you’re a captured audience with plenty of time to consume sophisticated messages. If you’re zipping along, they have just a moment to pitch you burgers, or tires, or cloud services. […]
As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars. […]
Sponsored feature. Digital building directories do wonders for long term cost savings and customer experience. At the core of great customer experience is proper communication and this is where digital building directories excel. […]
Avnet agrees to pay $907 million for U.K. company. LONDON—U.S. […]
Pokémon Go met the latest movie release of Nine Lives, in an experience that brought the movie release, Out-of-Home - and the virtual world to life. […]
In this four-part series, AdNews explores the brave new world of outdoor. Imagine a billboard that interacts with individual pedestrians, offering them compelling content to complement a sales message and then allow marketers to track the user journey from footpath to transaction. […]