Let's take a look at how digital out-of-home advertisers are finding out exactly how to target their customers. They Collect Cell Phone Data. One method for accurately targeting consumers is by looking at what's on their cell phones. […]
The theme of the Congress was ‘The Road Ahead’ and Keynote speaker Tom Goodwin of Havas Media opened proceedings with an incisive review of the new developments in the digital world that will impact Out of Home. […]
Jean-Claude Decaux, who has died aged 78, was a French entrepreneur who made a fortune from outdoor advertising – on poster sites, bus shelters, kiosks, transport systems and even public lavatories. The brand signature JCDecaux, to be found on the frame of half a billion billboards, is subliminally familiar to consumers the world over. […]
Denmark's Out of Home Media cleverly champions out-of-home advertising with its latest stunt, which involves a public transportation bus that boldly states: "Ad Block This! […]
A new Ocean study measures how receptive light TV viewers are to digital out of home as a conduit between customers, stores and mobile purchase channels. People classified as light TV views tend to be younger (aged 25 to 44 years olds); earning more than £50,000 a year, active, diverse, college educated and social networking influencers (source: TGI). […]
Insight on choosing the best display technology, a new operating system for digital signage and a new visualization center opportunity are just three of dozens of interesting happenings during the first day of InfoComm 2016 taking place this week at the Las Vegas Convention Center. […]
A lot of out-of-home inventory was bought by location, and now the thinking has shifted to buying audiences. Great creative will always reign supreme, and it's not all about digital. You can integrate mobile into static printed billboards. […]
Most of the big agencies have been fiercely critical of the ANA’s findings and have denied taking rebates without telling clients. Publicis Groupe said the report was "unsubstantiated" and "unverifiable". Interpublic described it as "unfortunate" and "inflammatory". […]
6Wresearch, estimates that in India Digital signage industry is projected to attain revenue of about $524 million by 2019 and a 25.8% growth is anticipated between the years 2014 to 2019. […]
On Thursday, June 2, 2016, PJSC Managing Director and TMT Group member, Mark Boidman, was a featured speaker at the 57th Annual FEPE International Congress in Barcelona, Spain. […]
Increasingly networked and automated OOH infrastructure will facilitate programmatic advertising, and provide the ability to personalise ads and automate and dynamically manage inventory. At the same time, integrating technologies such as mobile wallets and near-field communication will enable digital OOH to expand into e-commerce, allowing consumers to buy directly “from” advertisements. […]
Outdoor advertising has always been important to quick-service restaurants (QSRs), banks and other fast-service retailers, but in the last 12 months, we’ve seen a big uptick in the number of major companies in those sectors that are seriously looking at converting the paper and plastic signs in their drive-thru lanes to more impactful and efficient outdoor digital signage displays. […]
Three fifths – 62% – of shoppers will be tempted to step inside a store by digital signage during major football tournaments such as Euro 2016, a survey by Vista Retail Support has found. The poll explored consumer attitudes to Euro 2016, the UEFA European Football Championship, which will run from June 10 to July 10 in France, featuring a total of 24 teams. […]
American ad agencies routinely use hidden business arrangements to boost profits without their clients' knowledge, according to an explosive new report from the Association of National Advertisers. […]
The Association of National Advertisers reignited an industry firestorm yesterday with its long-awaited report on media transparency, accusing US media agencies of carrying out "numerous non-transparent business practices. […]