UEFA Euro 2016 live scores and news will be broadcast through outdoor screens by JCDecaux's digital editorial channel after the out-of-home company agreed a partnership with the Press Association (PA) to provide live data around the tournament. […]
From digital dogs following people around shopping centres, to weather-sensitive campaigns, data is allowing out-of-home media to target consumers like never before. But how are advertisers actually coping with the vast amounts of consumer data available to them? […]
InfoComm has released its numbers for the just-ended show in Las Vegas, and they are down just a hair from last year’s show in Orlando. There were 38,833 people registered this year, down from 39,105 in 2015. However, the number of exhibitors hit 1,000 for the first time, up from 950. […]
The Digital Signage winners were selected, on-site, by a panel of AV professionals. […]
According to the results of a new survey by Vista Retail Support, 62 per cent of shoppers will be tempted into stores by digital signage throughout major tournaments such as Euro 2016. […]
The Out of Home media owner, which currently operates 600 Adshel Live units, a network of state-of-the-art digital 6-sheets in 28 of the UK’s largest cities, will install a further 400 screens in key towns and cities nationwide. […]
Los Angeles’ oft-disputed billboards ban remains intact after the California Supreme Court opted Friday not to review a March appellate court ruling upholding the statute. The high court’s decision essentially sounds the death knell for billboard company Lamar Central Outdoor’s argument that sign regulations infringed on its free speech rights. […]
A state senator announced Friday that he had introduced a bill that would toughen regulations on companies that want to erect the brightly lighted signs. Applicants would have to meet with representatives from PennDot and the proposed site's town, and approval would be subject to hearings under the bill, sponsored by Sen. Andy Dinniman (D., Chester). […]
Magazines, TV shows and fish tanks have long been used by dentists to entertain and engage their patients as they wait for service. Unfortunately, they’re not doing a very good job. Patients are still dissatisfied. […]
Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement -- digital is rapidly evolving how out-of-home advertising is perceived. […]
For those unfamiliar with the sometimes dreary history of billboard regulation in the city, Clear Channel and CBS Outdoor—now Outfront Media—converted 100 of their conventional billboards to digital before the City Council took heed of citizen complaints and called a halt in 2008 to further conversions. […]
Infocomm has always been a video show, and this year we have seen the next phase. No, I’m not talking about 8K or 12K I’m talking about the displays themselves. This year they’re more durable, they’re concave, they’re transparent and mirrored, they are bigger, and have lost the bezel. […]
Intriguing New Products, From Wireless Intercoms and Live Mixers to 4K Laser Projection and Ultrafine LED Displays. InfoComm 2016, the largest pro AV trade show in North America, wraps up today in Las Vegas. […]
The marked participants have registered growth in the positive and satisfactory assessment of the situation. Now over one third of the market sees the situation outright positive. Also the optimism towards the near future has increased. […]
The more I walked and talked here at InfoComm, the more I was drawing conclusions around what digital signage displays look like in the next five years. First, many or most of the the single displays are going to ship with embedded intelligence on them. Whatever you think of System on Chip displays, pretty much all the major manufacturers are into it, save NEC and Sharp. […]