Out-Of-Home (OOH) is the second largest medium with 22 per cent of urban time spent. Digital is the third largest medium. Digital now accounts for 16 per cent of time spent in urban India, on all media, up from just four per cent in 2010. […]
Promo feature for EnPlug. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a stronger predictor of brand image than did food quality. Elements of the environment (e.g., furnishings, atmosphere, and employees) are likely to distinguish a specific restaurant from its competitors. […]
Billboard valuation issues are still a priority concern with state and local agencies. The transportation re-authorization bill, signed by President Obama on December 5, 2015, increases federal and state funding to widen existing highways. […]
Audio, combined with out of home media, offer the strongest opportunity to impact consumer purchasing behavior. That’s according to the results of a study from Mediavest, Spark and iHeartMedia. Audio, out of home, print, TV, digital video, search, and social media were reviewed on the consumer’s path to purchase. […]
Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant industry. I see two parallel tracks of adoption taking place, fueling significant growth in media player sales, as well as other related categories such as displays, mounts, content authoring and other services. […]
Previously, we took an overview of the current state of screen technology and considered where display technology is heading. Here Ian McMurray looks at the opportunities and concerns surrounding HDR as well as the potential of OLED technology. It could be said that, for now at least, discussion of pixels is no longer about quantity, but quality. […]
Screenvision Media, a national cinema advertising company, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced "Connected Cinema" initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. […]
We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. […]
Digital signage projects have been put on hold as retail, banks and especially corporate communication investment-decisions are delayed at least untill after the Brexit referendum. The main digital signage metric – professional display sales – is lagging behind in the UK compared to the other main European markets in the first half of 2016. […]
MEDIAVEST/SPARK and iHEARTMEDIA have partnered on a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions. […]
A new report from Borrell Associates finds the $7.5 billion outdoor advertising medium poised for year-over-year growth over the next five years. Overall, the medium is up 77% since 2009, driven by advertisers' need to connect with a mobile population. […]
A new OOH Certification Program launched by COMB and OMAC will provide media planners and buyers with comprehensive knowledge to plan and buy OOH campaigns. The program is comprised of five modules that cover OOH products & networks, audience measurement and planning resources including the COMBNavigator® R/F software and OMAC interactive mapping tool. […]
When consumers are outside their home they are active and alert leading to opportunities for OOH to engage and interact with consumers according to the latest Shoppers Study. The 2016 Shoppers Study* shows that OOH can play a significant role in influencing consumer shopping habits. The majority of shoppers like trying new products and over ¾ (78%) pay attention to OOH ads. […]
This 25-page report includes 18 charts and graphics detailing trends in the $7.5 billion Outdoor Advertising category. It's the most comprehensive report you'll find anywhere, offering detail on each of the four types of outdoor: billboards at $4.7 billion, transit at $1.3 billion, alternative (stadiums, malls, etc.) at $977 million, and street furniture at $414 million. […]
Scenes of fan violence have been quite brutal during Euro 2016, which kicked off in France last week. But McDonald's is doing its part to broadcast a message of peace and unity with out-of-home ads that bring nations together, quite literally. […]