Sponsored feature. A video wall will really differentiate your signage. Video walls give large venues a more human face, creating a “live surface” to provide information and tell stories that evoke emotion/action. […]
APN Outdoor has lifted half-year net profit by almost half to $19.5 million on the back of strong growth in airport and rail markets as well as in its traditional billboard category. The outdoor advertising company reported revenue for the six months to June 30 was up by 10.4 per cent to $150 million, while post-tax net profit was up 49 per cent, or 51.6 per cent on a statutory accounting basis. […]
APN Outdoor has reported a 10% revenue growth in the six months to 30 June 2016, but has downgraded its market guidance for the rest of the year due to a 'soft' advertising market. The out of home (OOH) company saw revenue increase on the previous year to $150.6 million and earnings before interest, taxes depreciation and amortisation (EBITDA) up 31% to $34.8 million on the previous year. […]
Quicker than expected council approvals have put oOh!media years ahead of schedule on its roadside billboard digital upgrade. After initially giving itself two years to replace large poster billboards with digital ones, oOh!media announced on Monday it had nearly finished. […]
This is clever – a stadium LED board that changes orientation based on a schedule and type of content, and pivots so that it’s viewable from different angles around the grounds. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Erwin Rezelman, President of CIVIQ Smartscapes. CIVIQ is helping to transform cities into smart and connected landscapes. […]
Mvix has launched a feature-rich digital signage app that turns the Amazon Fire TV into a digital signage player to power a display network. With the app, the hardware requirements for digital signage are simplified to a $39.99 Amazon Fire TV Stick which turns any TV into an HD digital signage screen. The Mvix Andros App is vailable on the Amazon AppStore. […]
US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers’ attention. […]
Jeff Tan discusses a Posterscope advertising campaign for Coca-Cola. He talks about the target audience for the campaign and the different companies that Posterscope partnered with for this successful advertising effort. […]
Guest Post: Stuart Armstrong, ComQi To get the most out digital signage in retail settings, keep two key words in mind: Size Matters. Stuart Armstrong That doesn’t mean bigger is better. What matters is using screen sizes that suit the setting, dynamics and purpose. […]
Here’s an interesting way to get around a city’s billboard advertising laws – use projection and make the windows of rented commercial space the billboard. That’s what Citibank has done at its high profile branch on Faria Lima Avenue in São Paulo, Brazil. […]
Humans are hard-wired to pay more attention to their surroundings when not at home, meaning they are significantly more alert to out-of-home messaging and significantly more inclined to act as a result, research has shown. […]
What is different about the Daktronics approach to selling ad space compared to the rest of the industry? Chaz: While others may offer a control solution, we have created our own with a proprietary ad grid. This grid lets our customers decide how much money they would like to make. […]
OOH is for the most part a sector in rude health with revenues rising and almost all the main players continuing to invest heavily in new digital inventory, research and marketing. […]
How Marketing Will be Impacted by Self-Driving Cars. Out of home. Billboards have traditionally been an effective though constrained medium due to the lack of time drivers can look at them. […]