Photo by Kurt Schlosser / GeekWire Via GeekWire The tech news site GeekWire has a good piece up about the heavy digital investment made by Whole Foods at a new small format 365 store in Bellevue, Washington. […]
Washington Metropolitan Area Transit Authority (Metro) and its revenue-generating advertising contractor, Outfront Media, recently announced the addition of 28 new high-definition digital advertising displays at 14 Metrorail stations in an effort to increase commercial revenue to support Metro's operating budget. […]
Vodafone and Kinetic Worldwide in India are partnering for a creative initiative to showcase how advertising can be used for social good in the region. The "Recharge with Rainwater" project consists of a network of five Vodafone billboards that harvest rainwater by utilizing U-curved aluminum sheets as collection funnels on top of the billboards. […]
Due to “unexpected challenges,” managers of the LinkNYC project, which in eight months has installed some 400 “link” kiosks in three New York City boroughs, are disconnecting internet browsing on the tablets. Using old phone booth locations, LinkNYC is installing the kiosks, which serve as free, public Wi-Fi hot spots, as well as a link to city services, including 311 and 911. […]
Guest Post: Jon Sproule, Armodilo Display Solutions This blog had a post up recently that showed how easy it can be for pranksters to interfere with your carefully considered tablet kiosk deployment. Jon Sproule We think about and protect tablet-powered kiosks all day long, but on the hardware side. It’s not a surprise when security gets overlooked on the software side. […]
Digital signage provider has brought in VC and tech investor Dirk Hülsermann to help grow the Amscreen footprint across Europe Amscreen, Europe’s leading wireless, outdoor screen solutions business are starting the next phase of their expansion strategy by appointing Dirk Hülsermann as Senior Advisor. […]
So, where do I think the IoT will take the OOH industry? Beacons, image recognition, CRM payments, transport tracking and device pairing are all part of the future for OOH. We’ll be seeing greater collaboration with digital and mobile campaigns, both as an extension network and as a platform for the delivery of dynamic personalised messaging. […]
The giant E Ink displays, developed by Mercedes-Benz, Visonect, and RoadAds Interactive, are actually each made up of four 32-inch E Ink screens that are synced to function as a single three-by-five-feet display with a resolution of 1440 x 2560 pixels and 16-levels of grayscale. […]
Television is the most prominent advertising channel this year. It's expected to account for a 41.1% share of global advertising spend by the end of 2016. Digital is the second most popular at 27.7% with newspapers (11%), out of home (6.9%), magazines (6.4%), radio (6.4%), and cinema (0.6%) bringing up the rear. […]
Outdoor Advertising and Social Media, the two seem an unlikely pair; but together they can make for a powerful advertising force. A study by CBS Outdoor International of six European countries found consumers are more likely to buy something online, “Like” a brand on Facebook or download an app after seeing an outdoor ad vs. TV, radio, or print. […]
Conversion of the first 200 displays to be completed by March 2017. Hong Kong. BroadSign’s automated digital signage software has been selected by Pets Central Media LLC to power its veterinary digital signage network. […]
MOVE (Measurement of Outdoor Visibility and Exposure) recently announced the findings from its 2016 data update, revealing the national audience for Out-of-Home (OOH) has grown by 2.8 percent year-on-year. This is the sixth successive year of audience growth for the industry, with OOH audiences increasing a total of 20.3 percent since 2010. […]
As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. The campaign reminds Americans that while all labels matter, only one label counts on Election Day: voter. […]
The commuter market is the South Africa's single biggest consumer market, comprising approximately 22.6 million people (according to AMPS 2015) and offering a valuable opportunity to advertising and media planners. Commuters are very aware of their surroundings. […]
The Food Bank for New York City is raising awareness about child hunger in America with an animated PSA on display on NASDAQ and Thomson Reuters billboards in Times Square. The 30-second animated video tells the fictional story of Olivia, who is one of the nearly 400,000 New York City children who rely on the Food Bank. That’s one out of every five children in the city, according to the group. […]