Len writes that self-driving cars are going to change the outdoor advertising business because people will no longer look at billboards and focus on their phones or other screens. It presumes that billboards will stop evolving when we already know the opposite is true. […]
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with some research citing self-driving taxi fleets by 2020 and others reporting by 2030. […]
From connected devices and smart homes, to autonomous cars and connected retail – objects and places all around are talking to us and each other. This panel focuses on the opportunities that will arise for consumers and cities as out of home advertising assumes a more central role inside an expanding and increasingly interdependent information ecosystem. […]
JWF Group will begin the conversion to the BroadSign Core CMS with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo. […]
A new Microsoft patent application presents a vision of delivering a full wall interactive 3D display. Microsoft doesn't reveal what industries that could possibly take advantage of such large displays that could be manipulated by a user's touch, in-air hand gestures or a stylus. […]
Here’s a different take on the idea of putting digital signage in private homes. Cassidy Smirnow is Senior VP of Operations at Denver’s Four Winds Interactive, and as a result, knows here way around the platform and the idea of building and publishing a layout to a display. For the last couple of years she has been tweaking what she calls a Home Sign, installed in her kitchen. […]
The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. […]
A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott: DOmedia calls itself the leading software platform provider for planning and buying out-of-home advertising. […]
APN Outdoor chief executive Richard Herring said the fundamentals and outlook for his business remained strong after an earnings downgrade saw close to $500 million of the company’s market value wiped out, sparking concerns the industry’s golden run may have come to an end. […]
Out-of-home advertising company Ooh Media has reported an 18% growth in revenue and a 33% growth in profit in its half-yearly update to the market. The company told the ASX that revenue for the first half of 2016 had risen from $124.1m to $146.6m. EBITDA (earnings before interest, taxation, depreciation and amortisation) profits rose from $20.2m to $26.8m. […]
The Swedish digital signage firm ZetaDisplay announced today it has completed a deal to acquire ProntoTV AS, which is touted as the largest digital signage supplier in neighbouring Norway. […]
Outdoor advertising company oOh!Media has booked a profit of $6 million for the half year through June, an increase of 53 per cent year on year. Revenues increased 18 per cent to $146.6m. oOh!Media (OML) was floated in late 2014 by Champ Private Equity and has seen strong growth driven by the digitisation of its billboards and signs, and will pay a 4c interim dividend. […]
More than $480 million has been wiped off APN Outdoor's market capitalisation - over a third of its value - after the advertiser cut full-year earnings and revenue forecasts. APN said on Monday the extended federal election campaign and count, coupled with the Olympics, had caused a significant reduction in market activity. […]
Another quarter, same story for the blended digital signage vendor entity that rolls up as Creative Realities. The latest financial filings show the Wireless Ronin-Creative Realities-Broadcast International-Conexus World combination is still losing a pile of money, and issuing a lot of promissory notes. […]
“We have tested different facial recognition technologies, and I’ve seen some great campaigns using them. As this technology continues to get more accurate, I can see emotions being the biggest use case in the OOH space. […]