Editors’ Picks

Scenic Nevada loses last shot at reinstating Reno billboard limits (Nevada Appeal)

The Nevada Supreme Court has unanimously rejected Scenic Nevada’s final attempt to reinstate the ordinance limiting billboards in Reno. The court in July ruled the Reno City Council had the right to amend the voter-approved ordinance capping the number of new billboards in the city because they did so more than three years after the vote. […]

nevadaappeal.com
Tue, Sep 20, 2016 at 7:27 AM

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OAAA: Why OOH Industry’s Political Involvement is Important

The election will produce a new Congress, with new leaders and new members on key committees. Elections remind me of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects our right to “petition the government for the redress of grievances.” The right to petition reaches back at least to the Magna Carta in 1215. […]

thoughtleadership.oaaa.org
Mon, Sep 19, 2016 at 5:01 PM

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Ask the Board: How do you expect advertising to evolve with “smart” or “connected” cities? (DSConnection)

“I don’t think we know yet. The general assumption is some version of the movie Minority Report coming to life. […]

digitalsignageconnection.com
Mon, Sep 19, 2016 at 4:57 PM

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GEOPATH – Audience Location Measurement – Launch of New Brand (Digital Journal)

Signals a strategic shift from measuring impressions to measuring audience location Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, officially launched its new brand today at its annual board of directors meeting in New York City. […]

digitaljournal.com
Mon, Sep 19, 2016 at 4:38 PM

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Programmatic DOOH 101 (BroadSign)

What is programmatic and what does it look like in DOOH advertising? The word ‘programmatic’ means doing something according to a program or method. In the ad sales world, this translates to buying and selling with a method: automation. […]

Mon, Sep 19, 2016 at 3:24 PM

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16:9: 3+ Options For Using WordPress As A Digital Signage Platform

If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. […]

sixteen-nine.net
Mon, Sep 19, 2016 at 10:19 AM

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OOH! Out-Of-Home And Mobile/Location-Based Marketing (Adotas)

Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. […]

adotas.com
Sun, Sep 18, 2016 at 12:37 AM

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Another Victory in Court for Digital Billboards (Billboard Insider)

By Kerry Yoakum, Vice President of Government Affairs, OAAA The New Jersey Supreme Court has ruled in favor of digital billboards, overturning a local ban as unconstitutional suppression of free speech. […]

billboardinsider.com
Sat, Sep 17, 2016 at 4:20 PM

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I don’t like Beacons (Mediatel)

Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston "I don't like Beacons" "Why?" "I just don't like them" This genuinely happened to me in a client meeting last week. This week's launch at the Transport Museum with Mediatel for the Presenz Beacon Network however reinforced why this initiative is worthwhile pursuing. […]

mediatel.co.uk
Sat, Sep 17, 2016 at 3:03 PM

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Cledis LED display technology ready for B2B by 2017, says Sony (Global LED OLED)

After it showcased its “Cledis” LED display technology at InfoComm 2016, Sony announced plans to release the technology early next year, offering a modular approach to the construction of wall-sized LED displays of high brightness and contrast ratio. […]

globalledoled.com
Sat, Sep 17, 2016 at 8:52 AM

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Route invests £20m in expanded research for outdoor advertising (Campaign)

The out-of-home industry has invested more than £20m in renewed research to help it gain a better understanding of its audience. Outdoor research body Route said the research project will run until 2023. Ipsos Mori will collect data from 43,200 people on their behaviour outdoors. […]

campaignlive.co.uk
Sat, Sep 17, 2016 at 12:32 AM

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Do digital signage and kiosks craft the ideal partnership? (DSToday)

Digital signage and kiosks at first glance appear to be completely different devices. The kiosk is primarily an interactive device meant to offer a service or a product, while digital signage is meant to offer advertisements or information. There are, however, many new crossover uses of digital signage and kiosks, and some companies are even combining digital signage with kiosks. […]

digitalsignagetoday.com
Sat, Sep 17, 2016 at 12:21 AM

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Digital Signage – Key to Modern Restaurant Transformation (Modern Restaurant Management)

Here’s how things used to work. Restaurants would have menus printed which would quickly get outdated and not provide essential information. Instead of canned, pre- determined messaging on printed menu boards, digital screens with vivid graphics, images and videos are providing customers with information about what they’re looking at, and influencing buying decisions, including up-sells. […]

modernrestaurantmanagement.com
Sat, Sep 17, 2016 at 12:17 AM

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16:9: Estimote Puts Digital Signage System On A BLE Beacon

Bluetooth beacons have been turned into interactive digital signage players by one of the largest manufacturers of the high buzz factor radio transmitters. The Polish start-up Estimote has announced a new product called Estimote Mirror, a dongle that plugs into the back of any display that has an HDMI and USB port (if they are next to each other). […]

sixteen-nine.net
Sat, Sep 17, 2016 at 12:01 AM

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16:9: Key Copy Kiosk Shows What Interactive Retail Should Really Be About

Here’s a great example of an interactive screen solution, coupled with a machine, that goes to the heart of what any of this “customer engagement” stuff should be about – making something faster, better and easier for consumers. In this case, it’s a kiosk that can copy a house, car or other key in a matter of seconds, on demand. […]

sixteen-nine.net
Fri, Sep 16, 2016 at 9:47 AM

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