It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]
We like to think of Twitter as something that compliments and adds to the strengths of other media - a bridge not an island. This is particularly true for Out of Home (OOH). It enjoys a symbiotic relationship with, and has much in common with Twitter. […]
The disappointment. The furrowed brow. Overall, the UK had a fairly poor showing in the ‘Screens, Digital Billboards or Digital Outdoor’ categories across Media, Outdoor and Cyber Lions this year. […]
The Board has appointed Tom Scott as interim President and CEO. All changes are effective immediately. […]
Outdoor advertising has been used for centuries—because it works. But now that we live our lives on screens and in bits and bytes, can Outdoor even compete? Absolutely. […]
The current median CPM (cost per thousand impressions) of transit shelters at $3.45 is higher than digital advertising with a median of about $2, but much lower than non-primetime TV spots at $8.99 and print magazines at $14.00. […]
In June of 2015, right after I joined TAB, I launched a survey among our members. The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses. More than 230 members participated. […]
They are the remain campaign billboards that never were. Adverts put forward by agencies working for Britain Stronger in Europe – and subsequently rejected by campaign chiefs – began to emerge on Thursday as the referendum postmortem gathered pace. Agency chiefs criticised the remain campaign for a lack of focus and leadership. […]
The outdoor media company will manage 1,419 bus shelters, 20 digital screens, 61 toilets and 432 user information screens for the Spanish city in Catalonia. The estimated €22m (£18.5m) account moves to Clear Channel from JCDecaux, three months after Clear Channel’s successful bid to manage Madrid’s €25m street furniture for the next 12 years. […]
The LED display industry is rapidly evolving because of fine pixel pitch displays — technology defined by the increasingly narrow gap between the tiny LED lights that drive images. We all know outdoor LED displays from highway billboards, stadium scoreboards and Times Square advertising spectaculars. […]
Davis: I foresee a lot of opportunity for retailers with transparent OLED displays. It’s such an innovative technology and we have seen interest in retail installations, museum exhibits, broadcast, and corporate displays. They provide a glasses-free augmented reality experience for multiple viewers. […]
hat tip to @thegreatgadsby for noticing this … The tech publication Recode has a really interesting post up about how those interactive stations that are showing up on big city streets, replacing phone booths, are much more than information hubs with free Wi-Fi supported by digital OOH ads. […]
The Cannes Lions Festival of creativity never fails to surprise. Case in point, this year's Grand Prix award for outdoor advertisement was awarded to a beer-maker turned biofuel distributor. Heineken New Zealand's work for DB Export took home the prize with their appropriately named campaign "Brewtroleum. […]
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. […]