Editors’ Picks

Notes from Cannes Lions: Data Providers Fuel Impact of OOH Creative (Media Village)

For the second year in a row, there were more entries in Outdoor than any other category (5,367), which speaks to the power, breadth and continual evolution of the oldest medium. In Clear Channel Outdoor's seventh year as sponsor of the Outdoor Lions, we showcased activations on Le Grand Screen, the world's largest digital rooftop billboard. […]

mediavillage.com
Fri, Jul 8, 2016 at 12:25 AM

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Bus shelter advertising to generate millions of GBPs for investing back into public transport (Pioneering OOH)

Transport for West Midlands (TfWM), the transport arm of the West Midlands Combined Authority (WMCA) has awarded the contract to advertising giant Clear Channel. Advertising on bus shelters across the West Midlands is set to net more than £15 million income over the next five years – to plough straight back into public transport. […]

pioneeringooh.com
Thu, Jul 7, 2016 at 11:52 PM

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Digital Signage Software Maker Mvix Ranked as One of the Top Content Delivery Network Solutions by CIO Applications Magazine (PR Newswire)

Mvix's selection was based on their robust digital signage solution that includes multiple content widgets and apps that automate the delivery of content to digital signage screens. These widgets and apps enable operators to show a large variety of content and data while saving time and money. […]

prnewswire.com
Thu, Jul 7, 2016 at 11:51 PM

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An Object Lesson from the History of the Billboard (The Atlantic)

The roadside battle for people’s attention has been raging for more than a century. Billboards normally call humans to commerce rather than insects to death. But their usual work often goes as unnoticed to people as to mosquitos. […]

theatlantic.com
Thu, Jul 7, 2016 at 11:25 PM

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MediaPost: Rubicon Automates Cinema Ad Buying, Strikes ‘Select’ Deal With Screenvision

In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, Rubicon Project announced a partnership this morning with Screenvision Media. […]

mediapost.com
Thu, Jul 7, 2016 at 11:03 PM

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Leyard Named the Market Leader in Narrow Pixel Pitch LED Video Wall Displays (Business Wire)

Futuresource Consulting puts Leyard’s market share at nearly three times that of its closest competitor. At InfoComm 2016, Leyard announced the Leyard® TWA Series, a line of fine-pitch LED video wall displays featuring a unique flat panel design, low power consumption and outstanding image quality. […]

businesswire.com
Thu, Jul 7, 2016 at 10:34 PM

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16:9: Could Truck Roll Limit Digital Signage Truck Rolls?

If you work on the operations side of the digital signage business, you know all about the complications and cost of “rolling a truck” to visit a deployed site to get an outage resolved. Ideally, truck rolls are a last resort because you need to find qualified techs, schedule them in, and get ready for an invoice of several hundred dollars … or more. […]

sixteen-nine.net
Thu, Jul 7, 2016 at 2:11 PM

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What is place-based media? (OOH Pitch)

According to the Outdoor Advertising Association of America, place-based media “encompasses a wide variety of formats that are specially located where particular groups congregate for a variety of purposes.” To take it a step further, place-based media audiences exist due to the primary role the place or location plays in a person's daily life. […]

news.oohpitch.com
Thu, Jul 7, 2016 at 7:27 AM

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The Future of Digital Signage: Digital Convergence, Interactivity and Personalisation are Key Drivers (ADS-Europe)

The ongoing digital convergence of Digital Signage, IT, consumer electronics, telecommunications and the media industry will pose major challenges on system integration issues, but also promise to augment viewer experiences to a completely new stage. Digital Signage will evolve to digital engagement enabled by an increased interactivity between both individuals and technologies. […]

Wed, Jul 6, 2016 at 5:09 PM

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Google Is Transforming NYC’s Payphones Into a ‘Personalized Propaganda Engine’ (Village Voice)

Maybe the kiosk warning should read, Be Suspicious of Anything Free in New York City. The city isn't building the network at all. It will be built, owned, and operated by a consortium of private companies calling itself CityBridge. […]

villagevoice.com
Wed, Jul 6, 2016 at 5:01 PM

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The Australian: Val Morgan Outdoor swallows 4,000 digital screen network Active Media

Hoyts Group’s outdoor advertising subsidiary Val Morgan Outdoor is looking to the health and fitness segment to boost growth, paying an undisclosed sum to Oaktree Capital for control of Active Media Group. The target is a multimedia business that focuses on health clubs, highlighted by its 4,000 digital screen network as well as ownership of the Fitness First magazine and website. […]

theaustralian.com.au
Wed, Jul 6, 2016 at 4:59 PM

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Proposed bill would allow more billboards in downtown Los Angeles (ABC7)

A proposed bill that would allow advertisers to put up more giant and digital billboards in downtown Los Angeles already received its first approval of by city leaders. Assemblyman Miguel Santiago authored AB 1373, which if signed into law, could open the door to more signage, helping to work around regulations in California's Outdoor Advertising Act, but only with support from city leaders. […]

abc7.com
Wed, Jul 6, 2016 at 4:55 PM

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In a smart city, the billboard will bounce back (RCR Wireless)

The growing number of connected digital screens and smart city sensors mean billboards no longer have to be blunt instruments. Indeed, they can be precision tools. Screen space can be bought and sold at auctions based on real-time data showing how many people are in the vicinity, how many of these people are standing still and their demographic profiles. […]

rcrwireless.com
Wed, Jul 6, 2016 at 4:49 PM

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Oliverio says outdoor ad company values are 9-12X cashflow (Billboard Insider)

Insider talked with Gabe Oliverio of outdoor investment banking firm Johnsen Fretty about outdoor values. Sounds to Insider like now is a good time to sell your company. Insider is seeing values of 5-6 times run rate revenue and 8-12 times run rate cashflow in the outdoor advertising market. […]

billboardinsider.com
Tue, Jul 5, 2016 at 7:32 PM

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Outdoor Advertising Company Values in June 2016 (Billboard Insider)

The four public outdoor companies were valued at 3.7 times gross revenue and 13.2 times cashflow at June 30, 2016 according the the Yahoo Finance pages for Clear Channel Outdoor, Outfront, Lamar and JCDecaux. […]

billboardinsider.com
Tue, Jul 5, 2016 at 7:30 PM

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