The campaign, which ran for 8 weeks at the Santa Monica Place shopping mall, marked the first time globally that responsive facial recognition technology was linked to dynamic displays to present personalized content in an out-of-home campaign. […]
The whole serve-content-based-on-who/what-is-in-front-of-a-screen thing has never really taken off for the video analytics people, but here’s a fun campaign that does a nice job with the technology. […]
If were walking a busy downtown street, would you stop at a digital poster to do some virtual coloring? That was the premise and attraction of a relaunch campaign in Australia last month for a mineral water/juice product that’s part of the Coca-Cola family. […]
Cinema lobbies continue to one of the hotter environments for ambitious, big budget signature displays – with the latest evidence of that a 96-panel “StoryWall” at the ArcLight Cinemas in Sherman Oaks, California. The beast is about 50-feet wide and 15-feet high, and runs a matrix of movie posters or full-wide visuals about a specific movie. […]
In any event, it would be very risky for a billboard operator to proceed as if TxDOT had no authority in reliance on Auspro, such as by building, modifying, or relocating signs without TxDOT’s permission. At the minimum, an operator ought to sue for an injunction and declaration that TxDOT had no right to impede his particular sign operations. […]
Outdoor spending continues to skyrocket, largely based on the ability of electronic boards to shift messages, produce teases that build over time, and provide metrics using small cameras that measure passing cars. Notably, Clear Channel has a program called Radar that aggregates mobile device data and other information to also measure shopping patterns, too. […]
A better question to ask is: Would outdoor digital signage improve upon my current environmental footprint compared to my print advertising methods? The answer should be "yes." Anything that reduces your environmental footprint is a huge plus, digital signage included. […]
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek has been named CEO Posterscope US, succeeding Helma Larkin. C2C, specializes in providing OOH services to the apparel, cable/broadcast, and technology categories. […]
It seems the industry is investing heavily in rolling Beacons out across different OOH environments. In fact many media owners are leading the charge with Primesight, Exterion, Ubiquitous, Mobile Media and Airport media (powered by beacon company Proxama) partnering together. […]
By Scott Wells, CEO, Clear Channel Outdoor Americas. Too many of us in legacy media businesses spent too much time thinking about how to push back on digital and mobile. In OOH, we’ve realized that some of our best opportunities lie in embracing new ways to work with new technologies so we can augment the power of a multi-platform campaign. […]
At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. […]
New York commuters who travel through the new World Trade Center transportation hub were met with quite the spectacle today, the debut of a football field-size GIF installation for NBC's sophomore sitcom Superstore. NBC and Giphy partnered on the campaign, which features GIFs of the show's cast, and which the network hopes will appeal to millennials. […]
Unfortunately, this announcement does not give any idea of what exactly this means for either party or the industry as a whole besides the standard "press release" fluff . [Ed.] Out-of-home (OOH) communications agency, Posterscope, has announced its new partnership with FEPE International. […]
Digital out-of-home has changed the face of outdoor advertising – and the future’s looking bright for this transformative medium. According to the Advertising Association/Warc Expenditure Report, DOOH claimed a 31% share of total out-of-home adspend in 2015 – set to rise to 40% in 2017. […]
To create an interactive customer experience, retailers are using digital signage, virtual mirrors and mobile technologies that interact with customers to make shopping a fun, enjoyable experience rather than a chore. Digital signage enables businesses to provide engaging messaging inside and outside of the store itself. […]