Editors’ Picks

A new digital out-of-home (DOOH) network is launching ads in elevators and lift lobbies of commercial venues in Ireland (Marketing IE)

No Limit Branding (NLB) has begun rolling out locations across the country in shopping centres, car parks, hospitals and hotels, with further site categories planned. The company will be selling inventory from cycle 25 (4th–17th December), available for the critical Christmas season. NLB inventory is available from both PML Group and Talon with whom they have commercial terms in place. […]

marketing.ie
Thu, Nov 30, 2023 at 12:11 AM

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DOOH agency Billups launches OOH analytics platform and measurement dashboard that uses mobile device data

Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]

Billups · Promoted content
Thu, Nov 30, 2023 at 12:10 AM

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First campaign runs simultaneously on Piccadilly Lights, Times Square and LA digital billboards

The United is a network of spectacular digital billboards operated by Ocean Outdoor and Branded Cities. London, UK: Diriyah is the inaugural launch partner for The United, a premium transatlantic digital out of home (DOOH) network developed by Ocean Outdoor and Branded Cities. […]

Ocean Outdoor
Thu, Nov 30, 2023 at 12:10 AM

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Your Baby Is (Still) Ugly: My 2013 Deck About Bad Digital Signage Decisions Still Holds (16:9)

I was banging around YouTube last night, looking for a saved video related to travel plans, when I stumbled on my own little channel ... […]

sixteen-nine.net
Wed, Nov 29, 2023 at 10:05 PM

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Why Is the AV Industry Chasing Its Own Tail? (Commercial Integrator)

Bill Thrasher, COO of AV-Tech Media Solutions. It is incredibly difficult for AV pros to find a balance between what a client really needs or maybe wants, and what available solutions we can offer them based on what’s on the market. A combination of factors are contributing to this current imbalance. […]

commercialintegrator.com
Wed, Nov 29, 2023 at 7:22 PM

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Tech investor Tim Draper makes a “seed investment” in 3D display company Magnetic 3D (PRWeb)

magnetic 3D says it has received "a Seed investment" from Tim Draper and Draper Associates, a global venture capital firm. In connection with Magnetic 3D's participation in the web-reality series, "Meet the Draper's: Season 5" and following a track through Draper University's Fundamentals of Entrepreneurship, Magnetic 3D secured funding from Tim Draper. […]

prweb.com
Wed, Nov 29, 2023 at 7:17 PM

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Why advertisers buy DOOH (Billboard Insider)

Kevin Gephart. What do buyers say is the most important reason they BUY? Creative flexibility. […]

billboardinsider.com
Wed, Nov 29, 2023 at 6:03 PM

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Retail media platform Zitcha selects Broadsign to power in-store digital display networks

The integration of Broadsign into Zitcha’s retail media platform enables retailers to manage and monetise in-store digital display networks and allows advertisers to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. […]

broadsign.com · Promoted content
Wed, Nov 29, 2023 at 5:40 PM

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Fake Out-Of-Home Ads—How They Help And Hurt Brands and The OOH Industry (Ad Age)

A subscription is required to read this article. By Phoebe Bain. Fake billboards are rising in popularity as an attention-grabbing social media play, but the tactic carries brand trust risks, experts say. […]

adage.com
Wed, Nov 29, 2023 at 12:14 AM

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DOOH ad operator Branded Cities renews its existing agreement for CF Toronto Eaton Centre Tower at Yonge and Dundas

Toronto, Canada – November 28, 2023 – Branded Cities is an out-of-home (OOH) company with a presence throughout North American advertising markets such as New York, Las Vegas, Los Angeles and Toronto. Branded Cities has renewed its long-term agreement with Cadillac Fairview (CF) for its CF Toronto Eaton Centre Tower. […]

Branded Cities · Promoted content
Wed, Nov 29, 2023 at 12:10 AM

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Why agency execs believe there will be more faux OOH in 2024 (Digiday)

Kristina Monllos, Senior Marketing Editor at Digiday. It’s likely just the beginning, according to agency execs, who say that while it’s taken longer than expected to mix elements of out-of-home with digital art, the attention this year has marketers much more attuned to these kind of activations than they have been in the past. […]

digiday.com
Tue, Nov 28, 2023 at 9:45 PM

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The Fifth Amendment does not apply in a civil (non-criminal) matter, such as a sign case (Billboard Insider)

By Jeff Aran, CSA Counsel. The Fifth Amendment does not apply in a civil (non-criminal) matter. A Caltrans outdoor advertising administrative hearing is a civil matter. […]

billboardinsider.com
Tue, Nov 28, 2023 at 6:14 PM

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AVIXA elects 4 new members to its 2024 board (AVInteractive)

Members of the Audiovisual and Integrated Experience Association have elected AVID’s managing director and chief executive, Kaushik Mukhopadhyay, and prodyTel managing director Christian Carrero to the board. OpenBet’s Cathryn Lai will act as chair of the board of directors, with QSC’s Jatan Shah vice-chair. […]

avinteractive.com
Tue, Nov 28, 2023 at 6:11 PM

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Vegas Sphere Turned Into Giant Christmas Tree Ornament For Holidays; Then The Rockettes Start High-Kicking (16:9)

All kinds of digital signage people will be finding their way over near the big new Sphere when they get to Las Vegas Saturday ... […]

sixteen-nine.net
Tue, Nov 28, 2023 at 11:54 AM

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Advertising on a Billboard: The Complete Guide for 2024 (DashTwo)

Amanda Enriquez, Outdoor Strategy Manager at DASH TWO. Billboard campaigns require more than just coming up with fantastic creative, though that is one key to success. You also need to consider the other factors that help achieve the results you desire. […]

dashtwo.com · Promoted content
Tue, Nov 28, 2023 at 11:52 AM

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