These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]
The controversial bill allows developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles as long as they also are allowed by the city. […]
The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. […]
Thursday, October 20th, the Advertising Club of Toronto presents The 2016 Out of Home Showdown - the 5th annual competition of out of home campaigns executed in Canada over the past year. This year's event takes place at the stunning Arcadian Court at 401 Bay St, 8th Floor (at Queen W) from 11:00 am to 3:00pm and is Rock & Roll themed. […]
Clear Channel is set to upgrade 500 public pay phones across London through its Adshel Live network. Alongside a touch screen unit, each new box will also offer Wi-Fi and interactive maps with the company having committed to having 100 on the streets by the end of the year. […]
The opportunity to shine is outside. Sooner or later, we all need to leave the building and look up from our devices (Pokémon Go not withstanding). We need to walk, drive, bike, train and bus it to various destinations, and along the way our gaze falls upon billboards, vehicles, buildings, benches, stairways, petrol pumps and any number of other inanimate objects. […]
Changes to the city’s off-site signage regulations, originally introduced in April, will be before the Yuma City Council at its regular meeting Wednesday. Definitions of digital billboard intensity units and height regulations are among the ordinance alterations. […]
Motorists and residents in south Jakarta, Indonesia, were left in shock after a pornographic film appeared on a public billboard. Footage of a couple in a sexual encounter was displayed on a large electronic screen located on a busy street close to the mayor's office. The video ran for five minutes on Friday before power was eventually cut. […]
I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore a good idea. […]
Digital signage and social media is a powerful combination. Individually they impact business operations and outcomes in their own significant ways but together, they pack a mean punch: Drive Rich Engagement. Businesses seeking long-term market share need to create memorable and emotional experiences for their customers. […]
Allure and its Christie Experiential Network (CEN) have joined its rapidly growing association. A division of Christie Digital Systems USA, Inc., CEN provides leading digital projection and display technologies, including 3D visualization, digital signage, video walls and more. […]
Out-of-home advertising firm Kinetic Worldwide partnered with Bloomberg Media to promote the series, “Big Problems. Big Thinkers,” which examines what Kinetic called “some of the biggest threats facing humanity and the solutions underway to solve them.” The first episode focused on climate change and premiered at 8 p.m. […]
Australia Post has become one of the first Australian brands to launch a campaign using Posterscope Australia’s Liveposter technology which enables consumers to find their closest parcel locker and retrieve maps and directions. […]
As part of the promotional effort to increase awareness of NEW YORK DIGITAL SIGNAGE WEEK (Oct 24 - 28) the MTA will be running a series of video spots on its 'On the Go Network' of digital screens throughout the city. The campaign will run from October 1 through 28 in support of the week. […]
We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*. And act they did in the case of David and Ursula. […]