Editors’ Picks

The Drum: Bloomberg’s ‘Big Problems. Big Thinkers.’ goes big in Times Square billboard

Out-of-home advertising firm Kinetic Worldwide partnered with Bloomberg Media to promote the series, “Big Problems. Big Thinkers,” which examines what Kinetic called “some of the biggest threats facing humanity and the solutions underway to solve them.” The first episode focused on climate change and premiered at 8 p.m. […]

thedrum.com
Fri, Sep 30, 2016 at 12:30 AM

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Australia Post uses geo-targeted technology in out-of-home campaign with Posterscope (Mumbrella)

Australia Post has become one of the first Australian brands to launch a campaign using Posterscope Australia’s Liveposter technology which enables consumers to find their closest parcel locker and retrieve maps and directions. […]

mumbrella.com.au
Fri, Sep 30, 2016 at 12:28 AM

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MTA runs DOOH campaign to promote New York Digital Signage Week (MarketWire)

As part of the promotional effort to increase awareness of NEW YORK DIGITAL SIGNAGE WEEK (Oct 24 - 28) the MTA will be running a series of video spots on its 'On the Go Network' of digital screens throughout the city. The campaign will run from October 1 through 28 in support of the week. […]

marketwired.com
Thu, Sep 29, 2016 at 9:53 PM

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OMA OOH Campaign Reconnects Missing Loved Ones To Bring Them Safely Home (BandT)

We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*. And act they did in the case of David and Ursula. […]

bandt.com.au
Thu, Sep 29, 2016 at 9:50 PM

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Posterscope Deliver Australian-First Digital Out-of-Home Campaign Using Liveposter (BandT)

Working in conjunction with Dentsu Aegis Network sister agency Dentsu Mitchell and creative agency, GPY&R, Posterscope rolled out its new capabilities with an Australia Post campaign which allows consumers at around 550 OOH locations across the country to geo-locate their closest parcel locker and retrieve maps and directions. […]

bandt.com.au
Thu, Sep 29, 2016 at 9:45 PM

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16:9: Here’s A Shot Of That Almost-Endless Video Wall At Orlando Airport

I wrote yesterday about the 1,500+ foot, one by very many video wall put in at Orlando’s airport, behind the airline counters/ This a pic from one of the vendors as it was going up. Won’t say who just in case that violates some PR agreement. In two words: very nice. […]

sixteen-nine.net
Thu, Sep 29, 2016 at 5:31 PM

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Ask the Board: Can consumer-grade displays be used in DOOH networks? (DSConnection)

“Given the unforgiving nature of the NYC Subway system and stringent requirements for availability, redundancy, structural worthiness and NEMA, consumer displays really have no application in the public-facing transit environment. […]

digitalsignageconnection.com
Thu, Sep 29, 2016 at 3:20 PM

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MCDecaux awarded 20-year Tokyo advertising bus shelter contracts by Fuji Express and Tokyu Bus Corporation (JCDecaux)

The contracts cover the design, installation, maintenance and operation of advertising bus shelters, predominately in Tokyo, as well as in Yokohama and Kawasaki. Well-designed street furniture will enhance the urban landscape and improve services for citizens, bus passengers, but also tourists, specifically in the perspective of the 2020 Olympic and Paralympic Games. […]

Thu, Sep 29, 2016 at 3:03 PM

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How DOOH network cameras are engaging the consumer (IT Pro Portal)

Three digital screens at Holland Park roundabout in London receive an impressive 4,657,000 impacts per fortnight. The screens utilise four network cameras to track certain cars travelling around the roundabout. […]

itproportal.com
Wed, Sep 28, 2016 at 5:51 PM

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To promote the movie “Snowden,” the DOOH ad broadcasts information on passersby without their knowledge (PSFK)

Billboards are an important facet of movie advertising, but the billboard for the movie Snowden placed over Dundas Square in Toronto is actively spying on passersby. […]

psfk.com
Wed, Sep 28, 2016 at 5:41 PM

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16:9: All Digital Signage Player Software Is Not Created Equal

Guest Post: Jeffrey Weitzman, Navori Is all digital signage player software created equal? No. Jeffrey Weitzman Probably 90% of the digital signage player software options on the market are based on interpreted languages, or web-based technologies. […]

sixteen-nine.net
Wed, Sep 28, 2016 at 11:26 AM

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16:9: Orlando Airport Is Installing 1,561-foot Continuous Video Wall At Airline Counters

My June 2015 photo of trial at MCO. NOT what is being put in now. PR on new job did not include photos, which is breathtakingly dumb. […]

sixteen-nine.net
Wed, Sep 28, 2016 at 8:45 AM

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Change Or Get Left Behind! A Holistic Approach To Airport Advertising (Linkedin)

Paula Oliver, Managing Director at Wildstone Airports. Airports that fail to assess how their advertising channels interrelate with the airport design ethics, digital information feeds, EPOS, way-finding, online and airport applications over the coming 18 months WILL be left behind. A harsh truth but a necessary one. […]

linkedin.com
Wed, Sep 28, 2016 at 1:30 AM

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The Drum: Financial Times and Santander launch a campaign Outdoor Plus claims unlocks the ‘full potential of DOOH’

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. […]

thedrum.com
Tue, Sep 27, 2016 at 7:07 PM

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5 hurdles facing the spread of programmatic advertising beyond online (Digiday reports from Advertising Week)

By the end of this year, two-thirds of digital display (online) advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week described. […]

digiday.com
Tue, Sep 27, 2016 at 7:03 PM

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