Editors’ Picks

Digital billboards make a serious run at CT eyeballs (Hartford Business)

Connecticut's highways, roads and streets are home to an estimated 1,500 billboards. And if you've traversed I-84 in Hartford recently, or other interstates in New Britain and across Connecticut, you've undoubtedly noticed a growing share of those roadside advertising beacons are large, "digital bulletin'' billboards in contrast to the ubiquitous vinyl-covered "traditional'' billboards. […]

hartfordbusiness.com
Mon, Jul 18, 2016 at 4:54 PM

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New ‘hyperlocal’ ad format targets people near OOH posters (Net Imperative)

Crimtan is using Digital Element’s NetAcuity Pulse Plus solution to develop campaigns for clients such as outdoor ad company Primesight, allowing them to deliver digital ads to consumers in the vicinity of outdoor poster placements. […]

netimperative.com
Mon, Jul 18, 2016 at 4:52 PM

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Does the success of ‘PokémonGo’ mark a turning point in augmented reality experiences? (DSToday

The runaway success of the app has largely been due to the augmented reality element of the game. Augmented reality is different from virtual reality; virtual reality fully immerses the player in the "world" of the game (usually through the use of a headset), whereas augmented reality blends the physical world with contextual digital elements. […]

digitalsignagetoday.com
Mon, Jul 18, 2016 at 4:42 PM

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FBI Says Digital Billboards Have Helped to Arrest 54 Fugitives (Billboard Insider)

Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. […]

billboardinsider.com
Mon, Jul 18, 2016 at 4:37 PM

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Ask the Board: What is the best example of day-parting that you’ve seen implemented and why? (DSConnection)

“Dayparting is a great way to break messaging into audience-specific, contextually relevant messaging throughout the day. […]

digitalsignageconnection.com
Mon, Jul 18, 2016 at 4:27 PM

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Out-of-Home Ad Cluster Effectiveness (JCDecaux)

JCDecaux’s latest Chicago Loop Immersion Zones and Airport Ivision Digital Networks are great examples of clustered ads which create ownership and exclusivity of a concentrated area that helps companies reach their desired consumer. […]

Mon, Jul 18, 2016 at 4:25 PM

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5 Reasons Why Your Digital Signage Campaign Will Fail (Skykit)

It’s a tough title, I know. But it’s an important one. And it’s important because many businesses will attempt to make the move to digital without fully understanding what they need to do to really make it work. […]

Mon, Jul 18, 2016 at 3:29 PM

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Cutting edge OOH measurement across Africa to be explored at PAMRO, Aug 21-24 in Zimbabwe (The Marketing Site)

In May, the Outdoor Measurement Council’s (OMC) launched Outdoor Industry Audience Research. Many of the key players from this achievement will be speaking at PAMRO, including JC Decaux’s Lyn Jones, who will present on the OMC’s successful launch of the first OOH ratings in SA for over a decade. […]

themarketingsite.com
Mon, Jul 18, 2016 at 7:05 AM

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Floating digital billboard targets beachgoers in Ocean and Monmouth counties (New Jersey 101.5)

The Shore Board is the first and only digital LED billboard boat operating between Seaside Park and Asbury Park. Owner Charlie Michaels, a former Verizon worker whose position was eliminated last year, launched The Shore Board just over a month ago on a vessel named after his wife Kimberly Grace. […]

nj1015.com
Mon, Jul 18, 2016 at 5:56 AM

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Pokémon gOOH: How Pikachu Will Take Out-of-Home Media and Advertising to a New Level

Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go. Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. […]

Editorial
Sun, Jul 17, 2016 at 6:05 PM

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Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit)

When regional information was added to the contextualised DooH spot of one large international advertiser, the reach increased by over 15% compared with that of the static outdoor adverts of the same company. How does this work? […]

digitalsignagesummit.org
Sun, Jul 17, 2016 at 6:04 PM

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OAAA’s Myron Laible on State and Local Outdoor Regulations (Billboard Insider)

I work to preserve, protect, and enhance the industry’s OOH media assets. This is done, in part, by building and maintaining an extensive on-line regulatory and legislative “tool kit” for members. To keep pace with current issues facing our industry, relevant data and facts are researched and published. […]

billboardinsider.com
Sat, Jul 16, 2016 at 2:00 AM

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Simple Digital Signage Apps and Widgets That Make a World of Difference (Mvix)

Digital signage widgets enable users to create and show the largest variety of content. With widgets, users can share dynamic content such as emergency alerts, social media, HTML5 scripts, Google Docs, event listings, and performance reports in offices and manufacturing plants. The 5 digital signage widgets featured below are ideal for employee communication. […]

mvixdigitalsignage.com
Sat, Jul 16, 2016 at 1:55 AM

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Is the Digital Menu Board being Underappreciated? (Mvix)

An alarming number of restaurants are installing digital menu boards without truly understanding how to unlock their benefits or even why digital menu boards are more effective than traditional signage. Make no mistake—a digital menu board can be powerful but many business owners don’t use them in the necessary ways to generate an ROI. […]

mvixdigitalsignage.com
Sat, Jul 16, 2016 at 1:53 AM

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Two new DOOH campaigns target ads at your car (Marketing Land)

In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. […]

marketingland.com
Sat, Jul 16, 2016 at 1:51 AM

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