So what yardstick should we use to measure DOOH media? The most important metric for measuring a digital out-of-home screen’s effectiveness is the environment the screen is in—the stronger the location is—the more likely a specific ad impression will be for an advertiser. […]
There is a plethora of eye-popping and gorgeous flat-panel digital display signage on the market, all manufactured by quality manufacturers. […]
The launch follows oOh!’s agreements with QIC and Lend Lease to deliver content into NSW, WA, Queensland, and Victorian centres through large format digital Evoke screens. Combined with its agreement to sell advertising on Vicinity Shopping centre’s EVOKE network – which displays other third party content – oOh! […]
If a small or medium-sized business is lucky enough to include a budget for an in-house marketing director (let alone a team!), that person or team is faced with competing interests and responsibilities. Often, this results in marginally compelling digital signage content, with all the focus and budget put on the period when the screens first go live. […]
I have long believed and advocated for the complete elimination of the digital signage media player as we know it. It was not that long ago that many enterprise players cost north of $1,500. The costs have not only decreased by more than 1/10th, but features and functionality have increased, as well. […]
With senior sales and channel people in place, and things ticking along nicely (sales up 60+%), he’s been doing the role of CMO for the company, but he wasn’t feeling that. If you know Vartian, he’s a scrappy Chicago guy raised on politics, and he even spent five years early in his working life doing various political jobs in DC in the US House of Representatives. […]
Out-of-home advertiser oOh!media is rolling out directional-based sound capabilities across large parts of its digital billboard network with the launch of Evoke TV. It follows oOh!media's acquisition of 85 per cent of youth-focused media and publishing group Junkee Media for $11.1 million in June. […]
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The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. […]
Real-time digital OOH utilizes data sets to trigger advertising on digital screens including digital billboards, street furniture, and place-based media. Utilizing Geo Audience Insights (GAI) in real-time is the future of OOH buying. Note that I hesitate to say “programmatic” OOH media. […]
The agency has created a new safety campaign for its “On The Go” (OTG) travel station kiosks, reminding customers to stay safe by remaining behind the yellow line when trying to catch the animated creatures. […]
The fact that out-of-home generates so many word of mouth conversations despite lesser exposure rates than TV and the Internet signals the power of this medium. In the six industries Keller Fay analyzed, out-of-home was by far the most efficient channel for generating conversations that mentioned a specific advertisement and inspired sales. […]
Start-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers. […]
Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. […]
While more and more industries are testing out the capabilities of DOOH advertising, the video game industry has yet to make a big splash. The face of what we used to consider a “gamer” has changed drastically over the past decade. This audience has grown from a very concentrated group to being a cultural norm. […]