Editors’ Picks

Digital signage business sentiment in Scandinavia indicates volatility (DS Summit)

The negative assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry dominates the index and is responsible for the overall negative trend. However, the outlook towards the near future has again increased very strongly. Over 80% of the market participants expect the business climate to be more favourable within six months. […]

digitalsignagesummit.org
Mon, Aug 1, 2016 at 5:31 PM

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What Pokémon GO’s Marriage of Offline and Online Worlds Means for Advertising (Outfront Media via Media Village)

Pokémon GO is a worldwide phenomenon. The breakthrough app has single handedly thrust augmented reality into the mainstream. In just weeks after its release, the app has surpassed Tinder and Twitter for active users. […]

mediavillage.com
Mon, Aug 1, 2016 at 2:48 PM

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What happens to roadside billboards when we’re all in self-driving cars? (Mumbrella)

Out of home advertising is one of the fastest growing market sectors, but when our attention is no longer focused wholly on the road, will roadside OOH continue to deliver? Simon Lawson says "yes, more than ever". […]

mumbrella.com.au
Sun, Jul 31, 2016 at 6:49 PM

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The challenges of programmatic DOOH buying (DS Summit)

What are the next steps with programmatic buying, and more importantly, how fast will it develop? For Radjen van Wilsem, this is an obvious question. “In two years, current offline budgets will change to online budgets,” commented Van Wilsem with regards to DooH budgets. […]

digitalsignagesummit.org
Sun, Jul 31, 2016 at 6:47 PM

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Digital Signage is Key to Retail 4.0 Transformation (ComQi)

The retail business is again in the midst of massive transformation – with Retail 4.0 driven by advances of the cloud, big data analytics and the Internet of Things, and growing preference of shoppers for seamless experiences. […]

comqi.com
Sun, Jul 31, 2016 at 6:44 PM

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Olympic content for digital signage from Mvix

Sponsored feature. The Rio Olympics are universally popular - everyone wants to watch the games and rally behind their national heroes. Displaying Olympics coverage on digital signage screens is a great way to connect with your audience through this special one-time event. […]

Sun, Jul 31, 2016 at 6:44 PM

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16:9: Stratacache Buys Vertigo’s Drive-thru Display Business From Civiq

Dayton, Ohio-based STRATACACHE has acquired the Outdoor Digital Menuboard product line and intellectual property from Civiq Smartscapes, which picked that up when it bought Vertigo Digital Displays a few weeks ago. […]

sixteen-nine.net
Sat, Jul 30, 2016 at 5:47 PM

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The Road to Gold: OOH Celebrates the Olympics (iHeart Billboards)

V […]

Fri, Jul 29, 2016 at 5:29 PM

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Digital signage gives a boost to Dubai Airport’s retail revenue (DS Summit)

In 2015, Dubai Duty Free earned a total of over 1.8 billion US dollars at both airports, in addition comes the significantly smaller business area of leisure. Last year, the company cleared a total of 1.993 billion Dollars. The yearly sales quota per square metre of airport retail space represents roughly 50,000 Dollars. […]

digitalsignagesummit.org
Fri, Jul 29, 2016 at 5:11 PM

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Digital signage business sentiment volatile in Benelux (DS Summit)

The positive assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry has grown for the third successive time since the start of the year. However, the increasingly cautious view on the near future dominates the index and is responsible for the overall negative trend. […]

digitalsignagesummit.org
Fri, Jul 29, 2016 at 5:07 PM

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WIRED: So Digital Billboard Ads Change With the Speed of Traffic Now

YOU HATE CREEPING through traffic. But advertisers love it, because you’re a captured audience with plenty of time to consume sophisticated messages. If you’re zipping along, they have just a moment to pitch you burgers, or tires, or cloud services. […]

wired.com
Fri, Jul 29, 2016 at 4:48 PM

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How to find the right digital signage software (DS Today)

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars. […]

digitalsignagetoday.com
Fri, Jul 29, 2016 at 4:46 PM

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The Real ROI of a Digital Building Directory (Mvix)

Sponsored feature. Digital building directories do wonders for long term cost savings and customer experience. At the core of great customer experience is proper communication and this is where digital building directories excel. […]

mvixdigitalsignage.com
Fri, Jul 29, 2016 at 7:46 AM

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WSJ: Avnet Outbids Daetwyler for Raspberry Pi Maker Premier Farnell

Avnet agrees to pay $907 million for U.K. company. LONDON—U.S. […]

wsj.com
Fri, Jul 29, 2016 at 7:40 AM

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Virtual reality extends the potential of Out-of-Home with Pokémon Go (Exterion)

Pokémon Go met the latest movie release of Nine Lives, in an experience that brought the movie release, Out-of-Home - and the virtual world to life. […]

exterionmedia.com
Thu, Jul 28, 2016 at 6:13 PM

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