Editors’ Picks

There are 6700 digital billboards in the US, up 5% from Jan 2016 (OAAA)

OAAA conducts a survey twice a year to determine the number of digital billboards nationwide. According to OAAA’s survey of billboard operators and manufacturers, in July 2016, there were 6,700 digital billboards, a 5 percent increase from 6,400 in Jan 2016. The total number of digital billboards is about 1.8 percent of total billboards in the United States. […]

Editorial
Mon, Aug 8, 2016 at 5:36 PM

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Podcast: Blending Tech with Media to Make Cities Smarter (eMarketer)

The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities? […]

Mon, Aug 8, 2016 at 8:02 AM

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Ad skipping and blocking could spur an advertising arms race (Conversation)

While some people may like the idea of being able to avoid all advertising, advertisers are still finding new ways to get brand names seen by the general public. It’s all about control. Promotional messages are everywhere. […]

theconversation.com
Mon, Aug 8, 2016 at 7:59 AM

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While Content is Still King in DOOH, Processing Holds the Keys to the Kingdom (DSConnection)

Do you ever wonder why some video walls and LED displays look better than others? If so, you’re not alone as the image clarity topic buzzed around the tradeshow floor at InfoComm’s 2016 conference with designers, integrators and owners evaluating various different LED video products for upcoming indoor video wall implementations. […]

digitalsignageconnection.com
Sun, Aug 7, 2016 at 6:24 PM

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CEO of Clear Channel says only billboards give brands the fame they crave (The Times)

Clear Channel’s main rival is the French outfit JCDecaux. Mr Eccleshare is better than that lot, surely? He puts his tongue in his cheek, slightly. […]

thetimes.co.uk
Sun, Aug 7, 2016 at 6:17 PM

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How to Use Real-Time DOOH Creative to Stand Out from the Crowd (By Jeff Tan, via Linkedin)

Dynamic, real-time, digital creative should be the cornerstone of every digital OOH Location-Marketing campaign. Advertisers running digital OOH creative should not simply replicate whatever they did on static vinyl, or god-forbid, their print creative. They should consider how a consumer’s mindset may differ by time of day, day of week, or location. […]

linkedin.com
Sun, Aug 7, 2016 at 6:09 PM

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DOOH campaign: Dove challenges how the media portrays female athletes (Marketing Mag)

Animated billboards in Toronto (at Yonge and Dundas), New York and L.A. will broadcast real-time sexist commentary from media outlets in several English-speaking countries. As the negative comments appear on the billboard, the images of the female athletes gradually disappear, symbolizing how people lose sight of the whole person when they only focus on their appearance. […]

marketingmag.ca
Fri, Aug 5, 2016 at 4:18 PM

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How Local Businesses Can Use Digital Signage To Attract Pokémon Go Fans

Guest Post: Mark McDermott, ScreenCloud If you were ever a fan of Pokémon as a kid or teenager, you’ll know about Pokémon Go, a new app developed by Niantic. Pokémon Go creates an augmented reality experience (something virtual appearing in the real world), to allow you to chase Pokémon characters all over town, to lure them, capture them and train them for battle. […]

sixteen-nine.net
Fri, Aug 5, 2016 at 4:17 PM

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OOH ad operator QMS: company profile (Share Cafe)

Investors appear to like QMS' growth strategy of developing its digital and static billboards in high-profile retail, transit (buses, rail and ferries) and airport sites across Australia, Bali and New Zealand, as well as its street media assets. […]

sharecafe.com.au
Fri, Aug 5, 2016 at 4:12 PM

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The Drum: How driverless cars will revolutionize OOH advertising

As driverless cars ascend from Elon Musk’s lips to God’s ears, the out of home (OOH) industry is on the verge of a renaissance perhaps unseen since President Dwight D. Eisenhower created the interstate highway system in 1956. […]

thedrum.com
Thu, Aug 4, 2016 at 5:00 PM

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Visible Spectrum offers a fast and low-cost way of producing high quality video content (DPAA)

DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Signage or Mobile. […]

Editorial
Thu, Aug 4, 2016 at 4:58 PM

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IHeartMedia’s second-quarter loss widens to USD 278.9 million (My San Antonio)

Clear Channel Outdoor Holdings, a billboard company that is 90 percent owned by iHeartMedia, separately announced Thursday that it lost $69.09 million in the second quarter, compared with a $1.4 million gain in the same quarter last year. Revenues at the billboard company fell to $712.15 million from $722.82 million a year ago. […]

mysanantonio.com
Thu, Aug 4, 2016 at 4:57 PM

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Clear Channel Outdoor’s Results for 2016 Second Quarter (Business Wire)

Key Financial Highlights: Consolidated revenue decreased 1.5%. Consolidated revenue increased 3.2%, after adjusting for a $6.2 million impact from movements in foreign exchange rates and the $27.1 million impact of the non-strategic outdoor markets we sold in the first quarter of 2016. Americas revenues decreased $15.8 million, or 4.6%. […]

businesswire.com
Thu, Aug 4, 2016 at 4:55 PM

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OUTFRONT Media’s Second Quarter 2016 Results (PR Newswire)

Revenues of $385.3 million. Operating Income of $59.0 million; Net income of $28.5 million, $0.21 per diluted share. Adjusted OIBDA of $123.0 million. […]

Thu, Aug 4, 2016 at 4:54 PM

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Digital signage at Rio 2016 Olympic Games (DS Today)

Digital signage use outdoors in Brazil has boomed, particularly in the last two years, which has everything to do with the "Samba Nation" hosting the 2014 FIFA World Cup. There's already a strong digital signage presence across the country, particularly across soccer stadiums, for obvious reasons. […]

digitalsignagetoday.com
Thu, Aug 4, 2016 at 4:53 PM

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