Thursday, November 28, 2024

Editors’ Picks

Saturday, December 2, 2023 Sat, Dec 2, 2023

Friday, December 1, 2023 Fri, Dec 1, 2023

Thursday, November 30, 2023 Thu, Nov 30, 2023

Clear Channel cuts scale of Singapore OOH ad business after LTA contract loss (Marketing-Interactive)

Camillia Dass, Senior journalist. OOH provider Clear Channel Singapore will be cutting the scale of its local business after the Land Transport Authority (LTA) dropped its bus shelter advertising contract with the company, according to Kelly Khoo, CEO of Clear Channel when MARKETING-INTERACTIVE reached out. The bus shelter contract will come to an end on 31 December this year after 22 years. […]

marketing-interactive.com
Thu, Nov 30, 2023 at 6:23 PM

Clear Channel Outdoor’s US billboard business has struggled this year while airport ad sales are strong (Billboard Insider)

Clear Channel Outdoor Americas CFO David Sailer: "Roadside has struggled this year and a big part of that has been the national business on roadside…but when you look at airports, national has been very strong. In the third quarter we were up close to 20%…It’s been a pretty strong premium market all year and and our airports division is more of a premium buy. […]

billboardinsider.com
Thu, Nov 30, 2023 at 6:22 PM

Supply-side platform VIOOH makes JCDecaux’s DOOH inventory available for programmatic buying in South Africa (Bizcommunity)

JCDecaux South Africa has over 170 digital screens in shopping malls, railway stations, roadside and at airports now available for programmatic purchase. Advertisers will have access to audiences across seven provinces including Gauteng, Western Cape and KwaZulu-Natal. Programmatic DOOH offers more control and transparency, as well as flexibility in targeting, contextualisation and optimisation. […]

bizcommunity.com
Thu, Nov 30, 2023 at 6:18 PM

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