Marc Andreessen wrote “software is eating the world” in a famous 2011 Wall Street Journal article. Is this so with respect to outdoor? Definitely, this is a universal edict of the age we live in. […]
Today's post highlights best/worst Out-of-Home ads for two of the four Data-Driven Keys featured in our new eBook: Awareness and Messaging. OOH advertising is very powerful and under-appreciated. This is the second of three posts focusing on the best and worst of thousands of consumer-panel evaluated OOH ads. […]
The Entry Platform is now officially open for NewBay Media’s 2017 DIGI Awards, recognizing the Best Digital Signage applications and the Best New Products for the Digital Signage market. […]
With two double-sided touchscreens, CLP, WiFi and other features, JCDeceaux has installed a new green bus stop in Manchester – the first of its kind in the entire UK. Once again, a Marc Aurel monument has been inaugurated; this time, however, in the UK. […]
Design and Technology industry friends come together to kick off SEGD XLab 2016 and to help celebrate New York Digital Signage Week. RockTober '016 will bring together folks from various corners of design, architecture, advertising, and technology for a fun, casual night of good food, drink, and great music. We'll also be treated to hands-on time with some new exciting VR tech from Samsung. […]
The sector takes a deep breath: After the shipping company Hanjin fell into financially heavy seas, the supply bottleneck in the display industry is now being addressed. Affected manufacturers from four countries are slowly sailing back on course, as invidis research concludes. […]
The world’s first programmatic OOH campaign, using the best of online and digital OOH technology to realise the true power of OOH as a digital media channel. […]
By Andy Sriubas Executive Vice President, OUTFRONT Media. The evolution of audience analytics fueled by location data means that billboards, transit displays and other forms OOH media become significantly more valuable than previously imagined. […]
A combination of Samsung’s Tizen operating system and more powerful System-on-Chip (SoC) smart displays may end the need for PCs in many or most digital signage projects. All-in-one commercial displays have been touted in the digital signage industry as a way to cut out the cost and complexity of PCs, and offer a streamlined option for end users. […]
For this year’s Video Everywhere Summit, we are bringing together the best and brightest for the largest one-day event that is dedicated to multi-screen engagements. […]
Creating a successful out-of-home marketing campaign doesn’t need to be a guessing game. With careful planning, you can develop a strategy and target your campaign in a way that ensures the best possible ROI for your digital poster. Targeting the right people at the right place in the right way and at the right time will guarantee you a better ROI on your digital billboard or poster. […]
Advertisers aim to make billboards useful by adding technology to clean air, provide water and more By Bruce Chambers, for CBC News. Billboards aren't just for advertising anymore. Some are designed to do social good — like fighting disease, cleaning the air and providing shelter. […]
Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. […]
By Dave Etherington, Chief Strategy Officer for Intersection. The speedy, networked rollout of an estimated 1.5 million digital out-of-home (DOOH) displays in the U.S. is creating a new platform for online experiences previously relegated to laptops and mobile phones. […]
The Out-of-Home (OOH) industry posted an increase of 14.2 per cent on net media revenue year-on-year, ending the quarter with $185.5 million in net media revenue, up from $162.4 million* for the same time last year. […]