Last year, digital-out-of-home advertising revenues in the US grew 11 percent to $2.7bn, marking the medium’s fastest growth rate in five years, according to research firm PQ Media. […]
Here are two recent campaigns that show how OOH and mobile can work together to create consumer interaction. Toyota Mobile Test Drive. In a bid to appeal to tech-savvy millennials, Toyota developed a campaign with agency Saatchi & Saatchi that put mobile at the centre of their out-of-home, digital, television and social media efforts. […]
Name three trends you are seeing in out of home creative campaigns. Data assimilation remains a transformational opportunity for the OOH industry, and that extends into the creative process. Today, data is commonly used to inform creative decisions. […]
The capabilities of biometrics and analytics are realized when combined with other technologies — such as digital signage — to hone marketing techniques with smarter content. Exact slices of a desired demographic can be targeted by using tools such as anonymous facial analysis to gather information about a customer and his or her level of interaction and engagement with a product. […]
Ken Research’s study titled ‘India OOH Advertising Industry Outlook to 2019’ states that Digital OOH and Transit Media would steer the growth in out-of-home advertising in India. […]
From the perspective of a designer, most out-of-home advertisement conversations begin pretty simply. Whether it’s anything from a bus shelter placement to a roadside billboard, familiar specs are gathered and the advertisement is built accordingly. However, when specs for a billboard placement came in last month, it was slightly different. […]
rVue Holdings, Inc. Second Quarter Highlights: Second Quarter Core Revenue decreased 78% to $117,600 compared to $542,900 in the year ago quarter. Total revenue decreased 74% to $149,100 from $574,400 in the prior year second quarter. SG&A expense declined 15% to $310,600 from $365,900 in the year ago quarter. […]
Digital signage is playing an integral role at the Rio Olympics – unlike anything we’ve seen before at a large-scale sporting event, says BrightSign ceo, Jeff Hastings. In terms of scale, there’s really nothing more massive than the Olympics. The sheer volume of athletes and spectators is overwhelming. […]
For the second quarter, we delivered a gross margin in excess of 58% and narrowed our operating loss by $0.9 million and we narrowed our EBITDA loss by nearly $2 million over the same period last year. Let me repeat that. […]
How can the point of sale become more attractive? Are flagship stores and other shops already part of a seamless Omnichannel experience for consumers? […]
By Rosanne Caron, President, OMAC/COMB. As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. […]
As the cost of TV advertising grows and the candidates are competing with the Rio Olympics for television space, the candidates are turning more to out of home (OOH) advertising. For out of home advertising, think highway billboards, splashy digital displays in Times Square, inside taxi cabs and on buses, among many other options. […]
When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Out-of-Home advertising can influence purchasing and choice by targeting audiences by context, demographic groups, mindset and intent. Advertising on buses and roadside are the prime time spots of the Out-of-Home market. […]
We look at the pros and cons of using facial recognition technologies to drive better customer engagement and experiences The technology generally has two broad applications from a marketing sense. […]
The company said it had a profit of $0.84 Earnings per Share for the quarter. The results exceeded Wall Street expectations beating the analyst consensus estimate by $0.01. Analysts had a consensus of $0.83. […]