After digital and mobile, the two other growth areas among U.S. media segments are in-theater advertising, 5.1% and outdoor, 3.3%. Sinking categories are newspapers, 12.7%; magazines, 12.4%; and and radio, 2.8%. […]
While outdoor and radio have been the best performing media categories for the past three years, the divestments have made APN a far smaller company and it is now considered a takeover target. However, News Corp’s 14.9 per cent stake in APN acts as a defence mechanism against other predators. […]
I don’t have the technical background to say this is indicative of anything, but my test so far of the little Asus Chromebit as a simple signage player has been positive. The little $85 Google-approved HDMI stick I bought has been running on a spare screen at World Headquarters/spare bedroom for eight months, and it just keeps ticking along. […]
By working closely with Gimbal, Tamoco, and Signal360, Unacast’s Walle believes they can build on and accelerate the momentum that location-based marketing and proximity has attracted from agencies, demand-side platforms, exchanges, and brands directly. […]
To promote the U.S. Open, which begins in Flushing, N.Y., on Monday, the United States Tennis Association offered visitors the opportunity to have pictures of themselves posted on six billboards throughout Times Square. […]
Everyone needs support from time to time and the digital signage world is no different. When a network is not running as expected, BroadSign’s Support Specialist team comes to the rescue. Constant problem-solving may sound like a headache to most but it’s what gets this team revved and excited. […]
“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]
The Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. […]
DSG Global's network of cart-mounted Touch displays delivers both banner ads and full-motion videos while on the course. The new DSGT ad revenue program has been branded R3, which stands for Right Person, Right Ad, Right Time. […]
Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens, according to an Adspace press release. […]
Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix. […]
A killer out-of-home initiative that destroyed thousands of potentially harmful mosquitoes while building significant public-awareness buzz in the war against the Zika virus. […]
Fully animated advertisements might soon catch your eye at Metro stations across the District and the surrounding area. The displays, which loop video advertisements in crystal clear quality, were recently installed at seven Metro stations across the District, including Columbia Heights, Dupont Circle and McPherson Square, Dye said. […]
Insider \wonders if the Achilles heel of beacon technology will be the brutally competitive smartphone app market. A typical smartphone uses has 6-11 apps. A new app has to push other apps out of the way. […]
Smartphones have given commuters ways to entertain themselves on subway cars ― creating challenges for the sellers of subway advertising spaces. "Almost everyone, including myself, is staring down at their smartphones on the subway these days," said Park, an office worker and subway commuter in Seoul. "I don't usually look up to see the ads on the train walls. […]