JCDecaux’s Sales and Partnerships Director, Ben Maher, kicked off their session at the IAB UK’s Digital Upfronts by announcing that, in 2017, it will bring 4k Ultra HD to the streets and retail environments in the UK. […]
The Belltower proposal is composed of a vertical LED billboard attached to a tower made of perforated metal, which allows for various video projections and specialized lighting. The Belltower would be able to stream live commercial media, cultural events, and video art interventions through their partnership with LA’s Museum of Modern Art. […]
We wrote this digital signage guide because it’s hard to find free, educational, and comprehensive content that helps the enterprise and SMB buyer make informed decisions about the digital signage market. Most of the content out there about digital signage is news, updates from a vendor’s install base, or case studies. […]
Getting your logo on a flashy billboard in Times Square will set you back a few dollars. With costs in the range of <$1.1 million to $4 million a year, it’s the most expensive outdoor advertising placement in the world. But for that price tag, your ad will be placed in front of 26 million pairs of eyeballs a year. […]
The French digital signage CMS firm Telelogos has joined the relatively small but building list of companies that have developed solutions for Philips’ new D-Line series of system on chip smart displays, which run on Android. The Media4Display software integration with the all-in-one display series is done using an app, available from Telelogos or at www.professionaldisplayapps.com. […]
The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA's Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day's sessions. […]
Much of the industry attention will be on NYC next week and the whole NY Digital Signage Week thing (will be in and out of that on an overnighter), but there’s another industry event planned for two weeks later in the city. […]
Regardless of party or ideology, billboards deliver what political advertising craves: attention. One clever billboard can generate global buzz. In 2010, a lone billboard along Interstate 35 in Minnesota featuring a smiling former President George Bush launched a slogan that infiltrated the national political debate: “Miss me yet? […]
DOOH is the only segment not threatened by mobile. In fact, both media activate and enhance each other. Together, they offer data maximization, customer impression targeting, multiscreen retargeting, consumers on the path to purchase, geofencing and attribution. […]
The world's biggest outdoor company said its investment was part of its vision to be recognised as a leading media owner beyond out-of-home advertising. Spencer Berwin, co-chief executive officer at JCDecaux UK, said: "This is a significant step in the evolution of our business. […]
There are lots of digital signage display companies with software solutions, but it’s pretty rare to read about a signage CMS company touting a display solution. That, however, is what RMG Networks has announced. […]
Taking a look at recent developments in this rapidly innovating industry, you can get a feel for what might be hitting the shelves in 2017. And these following predictions don't just speak to what we might see on the products that the stores are stocking, but what we might see used in-store, as part of the shelves themselves -- and the software that delivers the content to our eyes and fingers. […]
Uber is doing huge business in Mexico City, to the point where they feel comfortable using drones to taunt people who aren't using their service yet. A recent ad stunt for UberPOOL saw the company fly drones over gridlocked traffic. The drones carried signs saying things like "Driving by yourself? […]
Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]