Editors’ Picks

DPAA’s Video Everywhere Summit October 27, 2016, NYC: Updated Schedule, Speakers and Registration Info

The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. […]

videoeverywheresummit.com
Thu, Sep 1, 2016 at 6:11 PM

Permalink

A Digital Signage “Coffee and Controversy” Breakfast Debate by DSF and DSE October 25, 2016 in NYC

Back by popular demand, the Digital Signage Federation will reprise its “Coffee & Controversy” Breakfast event on Tuesday, October 25th at Guy’s American Kitchen & Bar in the heart of Times Square during New York City Digital Signage Week. […]

Thu, Sep 1, 2016 at 6:10 PM

Permalink

Gov. Brown to decide if DTLA gets big digital billboards (SCPR)

A bill that would allow digital billboards along freeways and in Downtown Los Angeles' fast-growing sports and tourism district has been sent to Gov. Jerry Brown for his approval, but the L.A. City Council could still have the final word. […]

scpr.org
Thu, Sep 1, 2016 at 6:08 PM

Permalink

How to make digital signage work together with mobile devices in DOOH advertising (DSToday)

In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket. […]

digitalsignagetoday.com
Thu, Sep 1, 2016 at 6:07 PM

Permalink

How Startups Like Thinx and Glossier are Disrupting Out-of-Home Advertising (Alley Watch)

The math on New York City subway advertising has always been pretty straightforward. All of a sudden, the math is different. Subways are no longer “public” transportation; they are “social. […]

alleywatch.com
Thu, Sep 1, 2016 at 6:04 PM

Permalink

How to make the most of out-of-home advertising this Christmas (Marketing Week)

The closure of BHS, constant sales and empty store units make for a depressing picture of UK high streets but Christmas presents an opportunity to get consumers into stores and capture their attention on the move. […]

marketingweek.com
Thu, Sep 1, 2016 at 6:02 PM

Permalink

No more billboards in parts of Texas? (Houston Chronicle)

Vermont, Maine, Hawaii and Alaska each have a statewide billboard ban. Places like Houston and Dallas have placed a hard cap on the number of billboards within city limits. The outdoor advertising market is essentially controlled by three major companies - Clear Channel Communications, Viacom and Lamar Advertising - and they like to get their way. […]

houstonchronicle.com
Thu, Sep 1, 2016 at 5:57 PM

Permalink

Polaris and Clear Channel Outdoor Americas Launch Anti-Human Trafficking Digital Billboard Campaign Across Minnesota (Business Wire)

The new anti-human trafficking awareness campaign is running on 53 digital billboards throughout Minnesota. It will alert victims how to reach out for help through the National Human Trafficking Resource Center (NHTRC) (1-888-373-7888), as well as raise awareness about the true nature of modern slavery. […]

businesswire.com
Thu, Sep 1, 2016 at 5:51 PM

Permalink

Australia’s OOH advertising sector reports strong August (Mumbrella)

The Out-of-Home (OOH) industry reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.* Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from $406.3 million* for the same time last year. […]

mumbrella.com.au
Thu, Sep 1, 2016 at 5:50 PM

Permalink

16:9: LG Adds Kiwi Firm To List Of Signage Firms Supporting Its Smart WebOS Displays

Via ComputerWorld NZ The Auckland, NZ-based firm Labyrinth Solutions has developed a version of its Contrego digital signage CMS to run on LG’s WebOS-driven commercial digital signage panels. Labyrinth says the new System on Chip (SoC) media player, running Contegro, will do all the regular stuff, but will also do advanced digital signage functions like touch. […]

sixteen-nine.net
Thu, Sep 1, 2016 at 8:28 AM

Permalink

Turbulent Times at Outsmart Raise a Number of Questions for the UK Out-of-Home Media Sector (Screen Media Daily)

Is it time to establish a Digital OOH industry body, as distinct from the current generic approach? This topic has raised its head on a few occasions in recent years and the industry remains undecided. The last time the debate came up was well before any hint of a downsized Outsmart and news of JCDecaux joining the IAB. […]

Wed, Aug 31, 2016 at 7:50 PM

Permalink

How to use digital signage in combination with face analysis for gender marketing (Linkedin)

Most of the ad campaigns of the 20th century were unisex or male-oriented, e.g. Marlboro Men. The overall goal of a successful advertising was to be clever and unforgettable instead of pleasing a particular gender. […]

linkedin.com
Wed, Aug 31, 2016 at 7:47 PM

Permalink

The latest innovations in LED digitalsignage (SignLink)

With demand for LED digital signage rising, Rob Fletcher takes a look at some of the latest innovations that could help sign-makers gain an advantage in this lucrative sector. […]

signlink.co.uk
Wed, Aug 31, 2016 at 7:44 PM

Permalink

New York Digital Signage Week Schedule: October 24-28, 2016 (NY Digital Signage Week)

The week includes events for retail, employee communications, digital out of home and digital signage. […]

newyork2016.digitalsignageweek.com
Wed, Aug 31, 2016 at 7:41 PM

Permalink

The growing importance of location for marketers – presentation by Posterscope (SlideShare)

Location’s role in marketing planning has been augmented by advances in technology, infrastructure increases and new data sources. Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business. […]

slideshare.net
Wed, Aug 31, 2016 at 7:40 PM

Permalink