Digital out-of-home has changed the face of outdoor advertising – and the future’s looking bright for this transformative medium. According to the Advertising Association/Warc Expenditure Report, DOOH claimed a 31% share of total out-of-home adspend in 2015 – set to rise to 40% in 2017. […]
To create an interactive customer experience, retailers are using digital signage, virtual mirrors and mobile technologies that interact with customers to make shopping a fun, enjoyable experience rather than a chore. Digital signage enables businesses to provide engaging messaging inside and outside of the store itself. […]
There are some tangible indications out there that some separation is starting to show between digital signage software and services companies that intend to play in the big leagues, and medium to small companies with more modest aspirations. […]
Under the new structure, all digital OOH sales and creative services will be aligned in a single department. The move sees Clear Channel’s super premium brand Storm and creative services team Create joining a single National Sales operation alongside Clear Channel’s iconic Adshel brand and rapidly expanding retail proposition. […]
What message can you deliver to your customer in 5 to 7 seconds? Is it something at shelf level? A message placed strategically in a display area? […]
Guest Post: Brett Farley, NanoLumens Out Of Home (OOH) advertising has exploded with the implementation of digital technology, with nearly 62% of all OOH advertising now done using digitally-enabled displays. In 2010, digital content delivery made up just 9% of total OOH revenue. […]
C2C Outdoor Will Become Part of Posterscope US, Michael Palatnek Succeeds Helma Larkin as CEO. Dentsu Aegis Network has acquired C2C Outdoor, a leading boutique out-of-home agency. C2C Outdoor will be powered by Posterscope US, the group’s out-of-home specialist agency, and will transition to operating as Posterscope over the next few months. […]
Outfront Media’s Chairman & CEO Jeremy Male appeared at Goldman Sach’s Communacopia 2016 yesterday. Insider summarizes Male’s thoughtful and wide-ranging comments as follows: Revenue healthy. Little political. […]
The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice. This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People. Speaking today at Get with the Programmatic, he described how the charity has been using out of home advertising to drive its message and improve public response. […]
If placed side by side, America’s 368,000 billboards, posters and other outdoor signs would stretch more than 1,900 miles—the distance from Santa Fe to NYC. According to research firm Borrell Associates, Out of Home (OOH) advertising has grown by a steep 77 percent since 2009 and gives no signs of slowing down anytime soon. […]
Data is at the heart of proving value. Data lets us find groups, which is powerful today and will be more powerful tomorrow. First, a little background on media ratings. […]
By Steven Platt, The Director of The Platt Retail Institute. An emerging area worth further exploration is related to the increased use of IoT technologies by retailers. This is because the future of digital signage messaging may lie in better integration of customer activity data. […]
By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]
OOH has a storied history that can be traced to obelisks in Egypt, circus posters in the 19th century, and a holiday campaign from Coca-Cola in the early 20th century. Insiders now say these once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments, says the report. […]
Part One: The 3 Forces Driving Disruption in OOH. Jeff Tan, VP Strategy, Posterscope This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH. […]