Editors’ Picks

MediaPost: 4As: What The Election Results Mean For Advertising

A Trump presidency has mixed ramifications for the advertising industry, according to a member bulletin published by the 4As this afternoon. Potential threat to full-deductibility of advertising as a necessary business expense is likely to be “the first item of business that the advertising community has with the new government,” according to the 4A’s bulletin. […]

mediapost.com
Thu, Nov 10, 2016 at 7:26 PM

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Clear Channel Outdoor’s parent company iHeartMedia, with $20 billion in debt, looks to restructure a portion while holding off creditors (Billboard)

The event in question was iHeartMedia’s transfer of a $200 million dividend from Clear Channel Outdoor Holdings, Inc., it’s outdoor advertising company, to a subsidiary, Broader Media LLC. The senior debt holders — senior because the have the first claim to assets if a company goes out of business — believe the stock transfer constitutes a default and might call their debt within 60 days. […]

billboard.com
Thu, Nov 10, 2016 at 5:59 PM

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Multilingual Smart Screens in Heathrow Airport (DS Summit)

For this dynamic campaign, real time feeds from TomTom, Heathrow Express, Google, the Highways Agency and the Met Office are incorporated to provide passengers with real time traffic, weather and train schedule information for the Heathrow Express. A campaign carried out with live feeds typically reaches around 30% more customers over comparable static campaigns. […]

digitalsignagesummit.org
Thu, Nov 10, 2016 at 5:54 PM

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10 Ways Advertisers Will Target You In The Near Future (Listverse)

The science of advertising is constantly growing and evolving. The advent of the Internet and mobile devices have given marketers more options than ever for grabbing your attention. But it turns out those marketers are just getting started. […]

listverse.com
Thu, Nov 10, 2016 at 5:50 PM

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California Cities and Counties Can Regulate Billboards in Unincorporated Areas (JDSupra)

Long-Standing Questions Addressed by California Appellate Court. The Outdoor Advertising Act does not preempt cities and counties from regulating billboards in unincorporated areas, a California Appellate Court ruled. In a decision that carries major implications for the billboard industry in California, the Second District Court of Appeal clarified in Arthur D’Egidio v. […]

jdsupra.com
Thu, Nov 10, 2016 at 5:47 PM

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How digital signage can help retain good employees in food service (Fast Casual)

By installing screens in the so-called "back of house," some very real pain points revolving around a constantly changing and mobile workforce whose members have little time to devote to formal training. In this respect, digital can be a crucial member of the team when it comes to accomplishing four important jobs that are critical to your business, albeit out of yours customers' view. […]

fastcasual.com
Thu, Nov 10, 2016 at 5:41 PM

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DOOH display manufacturer Planar targets AR and VR with NaturalPoint acquisition (Installation International)

The $125 million acquisition brings together two big providers of complementary technologies to open up the high growth and strategic opportunities in augmented and virtual reality and in other market segments like CAVEs, drone tracking, movement sciences, sports performance, computer visualisation and animation. […]

Wed, Nov 9, 2016 at 7:21 PM

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oOh! unveils NZ’s first retail audience measurement system (Scoop)

Called CRAFT, the reach and frequency audience measurement system is based on multiple data sources that will give advertisers better insights to help generate effective campaign planning. Adam McGregor, oOh!’s General Manager New Zealand, said today: “CRAFT has been designed specifically for the New Zealand retail market with New Zealand data. […]

scoop.co.nz
Wed, Nov 9, 2016 at 7:14 PM

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Clear Channel Outdoor reports 3.3% decrease in revenue, net loss of $31M in Q3 report (Talking New Media)

The outdoor ad business is often ignored when talking about the digital media world, but much of the ad space is now digital. One of its leaders, Clear Channel Outdoor Holdings, reported its third quarter earnings today and said revenue fell 3.3 percent, and while operating income was up, net income was a loss. […]

talkingnewmedia.com
Wed, Nov 9, 2016 at 7:05 PM

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DIGI Awards Deadline Extended to Nov 11– Best Digital Signage Products and Applications (AV Network)

The Entry deadline for NewBay Media’s 2017 DIGI Awards, recognizing the Best Digital Signage applications and the Best New Products for the Digital Signage market, has been extended to November 11th. […]

Wed, Nov 9, 2016 at 6:53 PM

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US Election Updates from the New York Skyline (DSConnection)

The south façade of The Empire State Building became a 32-story, real-time election tracker as well as our Installation of the Week. Using 40 projectors at a distance of three blocks, Obscura Digital covered 70,000 square feet of building space with brilliant red and blue hues as well as real-time election results, campaign photos, Instagram mosaics and animations. […]

digitalsignageconnection.com
Wed, Nov 9, 2016 at 5:18 PM

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16:9: Maybe Big Indoor LED Canvases Don’t Need To Have Crazy-Fine Pixel Pitches?

I’m in New York for the InfoComm Connections conference today, and I suspect it will be a very interesting day to be in the city, given the events of last night. […]

sixteen-nine.net
Wed, Nov 9, 2016 at 6:49 AM

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How out-of-home is evolving to join the digital paid media mix (Digital Content Next)

OOH is the first “offline” media realm to join the ranks of connected digital media platforms. Let’s look at how this trend is taking shape. Why Media Buyers are Looking for Better Digital Options In the early days of the internet, display ads were all marketers needed for their messages to be seen. […]

digitalcontentnext.org
Tue, Nov 8, 2016 at 11:44 PM

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YouTube’s first programmatic out-of-home campaign (We Are Social Media)

It seems like advertising your online platform in more “traditional” out-of-home campaigns is a growing trend. Facebook has done it last year to celebrate friendship, it is doing it again to push its LIVE feature. And now, YouTube is also getting into the game. […]

wersm.com
Tue, Nov 8, 2016 at 5:46 PM

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Kellogg’s UK launched a dynamic tweet to screen campaign #Strengthis (Pioneering OOH)

To launch the re-brand, two events were created, one in La Defence in Paris and the second in London’s Waterloo Station. Each event ran for four days and consisted of many exciting elements for those passing through the locations, including an experiential activation where samples of the Special K flavours were distributed and people could get a photo in a designated Instagram booth. […]

pioneeringooh.com
Tue, Nov 8, 2016 at 5:39 PM

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