In the lead up to the festivities, Wizz Fizz is being positioned as the ultimate ‘Treat’ to buy, to avoid a ‘Trick’ this Halloween, by driving awareness on oOh!’s digital billboards nationally, complemented by retail activity that engages and influences shoppers who are ready to buy treats for Halloween celebrations. […]
Digital out of home increased 28.9% in H1 to reach £176m, taking out of home’s total spend to £511m. Digital formats continue to thrive across all media, with online video adspend increasing by 66.4%, to £252m, while native advertising spend also grew 29.9% to £451m in H1. […]
“Smart cities and the Internet of Things (IoT) will continue to help the DOOH industry on the fast track it’s been on for a number of years. […]
The Digital Place-Based Ad Association (DPAA) will hold its annual “Video Everywhere” Thursday with a focus on the shift from targeting consumers inside the home to targeting them, well, everywhere they go. As part of the agenda, the association will also probe what’s going on inside consumer’s minds, particularly voters, with a keynote by top political pollster Frank Luntz. […]
Beacons that communicate with the smartphones of passersby have long held promise for advertisers. But those beacons aren’t just for distributing coupons. Smartwater recently relied on beacons to engage people with interesting content rather than great deals. […]
New VP Vince Banks will apply years of programmatic experience to digital out-of-home. BroadSign International, LLC, provider of the most widely used digital out-of-home content management system, has hired Vince Banks as Vice President, Programmatic Sales Operations. […]
In the last month, OAAA has refreshed its brand, unveiling a new logo the association believes articulates its core values. OAAA’s new brand identity was developed as a visual standard of OAAA’s advocacy and thought leadership for the OOH advertising industry. The new mark is reminiscent of older iterations of the OAAA logo with bold letters and red graphics. […]
Guest Post: Jami McGraw, Seneca Jami McGraw Perhaps the biggest attraction of shrinking a regular PC down to a tiny, candy bar-sized stick can be summed up in one word: clutter. A computer on an HDMI stick can plug into a port on the back of a desktop display or digital signage screen, and disappear. It’s clutter-free, and for a lot of jobs, seemingly an ideal solution. […]
Last week O2 ran an innovative code-breaking competition only for the tech-savvy. Customers had four days to crack a code hidden within an O2 poster to claim a free OnePlus 3 The tricky formula was displayed on a O2 billboard opposite the Ace Hotel in London’s Shoreditch. The first person to crack the code every day won a brand new OnePlus 3. […]
Posterscope and Vizeum have launched a dynamic, digital OOH advertising campaign for Timberland as part of a nationwide campaign to promote the company’s new Sensorflex comfort system. […]
WELLS: Today, Geopath is the underlying OOH industry media currency. It’s our intent for that to continue as they enhance the currency. I expect there will be numerous ways to add more data to the core currency (as is the case in other media). […]
Magazines were down 13%, with newspapers losing 28% and radio slipping 2%. In contrast, out-of-home advertising grew 10%. Standard Media Index data comes from actual spending by media agencies representing approximately 80% of all U.S. […]
Mayor de Blasio has acknowledged that combining unfettered internet access with free Wi-Fi has enabled certain bad behavior. The city has even received complaints about people watching pornography at the kiosks. Because of this, and other complaints, the operator of the kiosks, LinkNYC network, is shutting off their internet browsers while it explores its options with city officials. […]
A design for "the most Instagrammable billboard in the world" by a Los Angeles team has beaten schemes by Zaha Hadid Architects and Gensler in a competition to create an advertising structure for Sunset Boulevard. […]
Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. […]