What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. […]
What do the Feds say when asked about the Government’s research on digital billboards? Not much. However, the federal highway safety agency has just provided a clearly worded description of government research that says digital billboards are not distracting. […]
The news comes after rival company oOh!Media bought youth-oriented mobile news group Junkee Media, as the industry seeks to diversify into content and related businesses. […]
Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and Digital Signage as a Service (DSaaS) provider, is implementing its FusionDX(SM) Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. […]
By using AI, retailers and brands can monitor the impact of product pricing and promotional strategies in real-time, enabling them to make immediate decisions instead of waiting to act on old sales data. With this information they can identify the strategies that encourage customers towards products with higher margins and drop strategies that are ineffective. […]
The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? […]
Guest Post: Jørn Olsen, Pronto TV I used to have an old wooden boat that I would spend a lot of time maintaining and polishing every autumn, to be ready for the next summer. Jørn Olsen Every year, my “boat-neighbors” swapped their boats to something a little bigger than last season. […]
QMS Media Ltd (ASX: QMS) has dudded its retail investors by raising $20 million in capital via a placement and not offering existing shareholders a Share Purchase Plan (SPP). That’s rather surprising given of the company’s 1,190 shareholders; just 103 held more than 100,000 shares in the company at the end of June 2016. […]
Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. The move will also provide more permanent slots. Previously, there were four permanent slots – filled by Coca-Cola, Samsung, McDonald’s and Hyundai – plus two non-permanent ones. […]
Today, digital signage is increasingly sophisticated (as well as more affordable) and its users are highly creative in its application. It can be found in almost any sector, with the education market in particular exploding as screens multiply around campuses and colleges. In this article, we review industry trends as we enter 2017 and make predictions for the future of digital signage. […]
NanoLumens recently announced the completion of a major new installation in Auckland, New Zealand’s Britomart Transportation Centre. According to NanoLumens Vice President of Strategic Accounts Almir DeCarvalho, the installation is the result of a remarkable collaboration between NanoLumens, QMS Media and Digital Place Solutions (DPS). […]
The deal provides Clear Channel UK with exclusive rights to selling advertising opportunities across this 2700+ digital out-of-home network. The network reaches 18.4 million adults every two weeks through a national presence in leading forecourt and convenience locations operated by Tesco, BP, Shell and Esso as well as other leading independents. […]
A crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home (DOOH) media, has joined the rapidly growing trade marketing association. Mira's real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective based on the audience that is immediately present. […]
Guest Post: Trey Hicks, Visix So, your organization is considering a digital signage system, and you’ve been tasked with gathering info. Where to start? Trey Hicks It’s a massive market and getting bigger all the time. […]
(Source: Ocean Outdoor) Coca Cola and Samsung sign to new proposition. Other global brands will have the opportunity to bid for the previously restricted ad space on Piccadilly Lights, one of the world’s top advertising locations. […]