The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head. […]
AdMobilize joined the Digital Place Based Advertising Association’s (DPAA) this fall. […]
To be presented by Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, this session will focus on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today. […]
What hard evidence is there to justify the implementation of digital signage? Increasing adoption rates and case studies tell us that digital signage is becoming popular, but this won't be enough to convince your boss to approve the investment. […]
OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment throughout the MBTA system. OUTFRONT Media will also manage printed displays across the MBTA’s bus and rail inventory. […]
In a digital world, how do we explain the ongoing popularity of OOH advertising? Quite simply, OOH ads deliver an experience that digital ads often cannot. They capture our attention and our memorable. […]
We moved in just two weeks ago and are based here with our partners from Transport for London (TfL). Together, we launched Hello London back in October, our unique partnership that offers agencies and brands the opportunity to advertise to one London audience across all London Underground and TfL Rail modes. […]
I love this quote in the Toronto Star, from the head of Retail Strategy for Accenture in Canada: “(We’re going to be) moving away from some of the gimmicky and gadgetry that we’ve seen until now, like digital screens you can interact with but they don’t really add to the experience,” said Kelly Askew. Yeah. Exactly. […]
Leider, who founded the company in 2005, said that Gas Station TV plans to double its distribution next year to reach more than 11,000 gas stations across the US, a number that he said will result in about 150 million monthly viewers. […]
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A French software firm, Videospot, has added to the still short list of companies that have developed WordPress plugins to make digital signage run on the hugely popular website and blogging content management platform. “The idea,” says Videospot’s Pierre Arlaud, “is that you can create a page or a mini site under WordPress. You may choose any WordPress template. […]
DOOH is the media category uniquely not threatened by mobile. In fact, the two media activate and enhance each other. Together, they offer powerful use of location data, customer impression targeting, multi-screen re-targeting, consumers on the path to purchase, geo-fencing and attribution. […]
In arguably the biggest media surprise for 2016, yesterday two OOH arch-rivals – oOh!Media and APN – announced they had plans to merge and create a $1.6 billion outdoor behemoth and carve up Australia’s $12 billion a year outdoor market. […]
Thousands of billboards about God and religion have appeared along America’s roadways every year since the turn of the 21st century — and the numbers appear to be growing. Some of them encourage tolerance of non-Christian religions, and others reassure that a life without religion can still be full. But the overwhelming majority carry an evangelical Christian message. […]
Here are six of the biggest trends we expect to see in our industry in 2017. In addition to me, our prognosticators include my colleagues Greg Davis, vice president, sales and marketing; Trevor Davies, chief architect; Adam Shilling, creative director; and Kris Konrath, director of marketing. Digital signage will integrate more closely with mobile and the IoT. […]