The U.S. Department of Justice announced that it will require Clear Channel Outdoor Holdings, Inc. and Fairway Media Group, LLC to divest billboards in Atlanta and Indianapolis in order to proceed with their $150 million swap of outdoor advertising assets located in multiple U.S. […]
Shenzhen-based PC manufacturer Giada has announced a new fanless and energy-efficient mini PC aimed squarely at the digital signage market. The Giada F105D uses Intel’s latest generation Apollo Lake processors and has a built-in Intel HD graphics graphics processor that allows up to 4k on two displays at the same time, the company says. It uses six watts of power. […]
Via Retail Design Blog I have mixed feelings about an interactive virtual dressing room-ish display set up at the new Berlin flagship store of apparel retailer Superdry. Put together by London-based SeymourPowell, it’s touted as an interactive “smart mirror” but the display is not a mirror and doesn’t use mirror glass … so, umm, it’s not. […]
Traffic lights are not the only types of infrastructure that are becoming more connected in the IoT environment. Once-static billboards are also becoming more connected and are gaining a better understanding of consumers’ movements to determine the best time of day to reach them. Smart billboards are not just gaining deeper insights into consumers’ movements. […]
One of the biggest opportunities that marketers have been missing while they strain their brains about digital metrics and measurability is in out-of-home. Rising above all this unseemly tussle, OOH has been steadily innovating and has been increasingly successful. And in a market mesmerised by measurability it has managed that too -- just not at the expense of performance. […]
Robert Strothfeldt agrees that adland remains in a massive state of flux, but says the basics still ring true in this digital obsessed, anti-old school world… Whatever happened to advertising? This was the topic of a recent BBC Radio World of Business podcast. Over the past 30 years advertising has changed in many ways, yet the basics have not. […]
With adland beginning to get to grips with the opportunities offered by digital billboards, and multimillion dollar deals around ownership, 2016 was a stellar year for the outdoor industry. Mumbrella examines the factors behind the outdoor advertising industry's renaissance, and asks what can be done to get the medium back on the radar of creative agencies. […]
“The coming year will be defined by technology, availability of data and emphasis on digital,” said Jeff Tan, Vice President of Strategy for Posterscope, “We see OOH moving from the advertising medium it is today to a viable communications channel rivaling any other when it comes to connecting brands with audiences in an intimate and highly personalized and customized way. […]
Glen Wilson, managing director, Posterscope. 2016 has been the year of the individual – consumers have rejected being identified as an age, gender or affluence score, witnessed by the evolution of the traditional TV broadcasting model to include analytics-based streaming sites like Netflix. […]
Using a combination of oOh!’s audience location and buyergraphic data, oOh! collaborated with French drone manufacturer Parrot and Melbourne’s The Sphere Agency to strategically select the appropriate channels within its national Out Of Home (OOH) network to bring the campaign to life. […]
Cipollini, owner of Keystone Outdoor Advertising Co., is proposing a 120-foot-high digital sign -- visible from Interstate 95 — as part of his plan for what is now a distribution facility for cold-cut company Freda Corp. […]
Disney is also using out of home to help drive interest. The studio has purchased lots of billboard inventory, but it’s using more creative forms of OOH as well, just as it did to successfully promote last year’s “The Force Awakens,” which was the first “Star Wars” movie in more than a decade. […]
With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. […]
Proxama, the London-based proximity marketing firm, has announced it has agreed a new revenue share contract with Limited Space, the media firm behind marketing displays in some of the UK’s most marquee shopping malls. […]
Thanks to innovations in location intelligence, marketers can now leverage real-time data to better target consumers based on where they go, effectively measure how digital ads drive foot traffic into stores, and even connect the consumer journey from ad exposure to store visit to purchase data. […]