It seems like advertising your online platform in more “traditional” out-of-home campaigns is a growing trend. Facebook has done it last year to celebrate friendship, it is doing it again to push its LIVE feature. And now, YouTube is also getting into the game. […]
To launch the re-brand, two events were created, one in La Defence in Paris and the second in London’s Waterloo Station. Each event ran for four days and consisted of many exciting elements for those passing through the locations, including an experiential activation where samples of the Special K flavours were distributed and people could get a photo in a designated Instagram booth. […]
Sponsored feature. Dynamic content refers to content that can change automatically. With BroadSign’s platform, content does not alter at random, but dynamically adjusts itself based on pre-set conditions and triggers. […]
When investing in digital signage, one of the first decisions businesses must make is whether they want to use a free or subscription software platform. Each has its advantages and drawbacks, and there’s no one perfect solution that fits all companies. Here’s a look at some of the differences between free and subscription digital signage. […]
The company said it had net income of $38.1 million, or 28 cents per share. The billboard, transit and digital display advertising company, based in New York, posted revenue of $382.8 million in the period, also topping Street forecasts. Four analysts surveyed by Zacks expected $382.4 million. […]
Wiscombe’s concept is a seven-story, multi-faceted tower that will incorporate various forms of digital media on both its exterior faces as well as its interior space, which will be open to pedestrians. It will feature a range of content as well, including commercial advertising, digital and video art, and interactive media. “It will be timed, so that the thing is a living entity,” he said. […]
Advertising company APN Outdoor Group has seen its valuation soar by around 20 per cent after it upgraded its earnings forecast for 2016, citing a solid recovery in sales. […]
ISE 201 will be the largest incarnation to date. In addition to the regular AV professionals who have attended over the years, the next generation are to be encouraged and catered for this year with a special selection of events provided by CEDIA and InfoComm International. The event’s four-day programme will be hosted throughout five theatres on the show floor. […]
Media revenue soared 30.7 per cent to $44.8 million, an increase of $10.5 million, as the company’s digital media signage business also saw a significant expansion. […]
Touch sensors are increasingly being integrated into 4K and other UHD displays to create immersive, interactive viewing experiences. But understanding and knowing how to overcome the common technical hurdles of 4K touch displays is essential for any successful installation. […]
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Moving Audiences platform pools 2,000 DOOH assets in six countries, seeks to bring automation and transparency to the sector. […]
Preparing content for 3D displays requires getting professional assistance. 3D content can be video, graphics or animation. Some content can be converted from 2D to 3D, such as videos. […]
leading CEOs and CMOs from around the industry gathered this summer and spent the next four months crafting a unified positioning strategy that will fuel the success of OOH advertising for the next five years. […]
Hat Tip to Jason Cremins of SignageLive for noticing this on TechCrunch … The Raspberry Pi micro PC started as a program aimed at teaching UK schoolkids about computing, but has also taken off in the business market, including in digital signage, because it offers the prospect of a serviceable computer for $35-$45. […]