Through this acquisition, ContextMedia becomes the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals and health systems. […]
Just as we came to believe that the year two-thousand and sixteen couldn’t become any stranger, BP saw a meatball and smacked it straight out of the park. They’re introducing Miles, an interactive gas pump, as part of a three-month pilot program intent on making the gas pumping experience fun. […]
Internet of Things (IoT), is believed to take the retail IT industry by storm too. A study conducted by Accenture points out that IoT will provide retailers with the opportunity to streamline supply chain, customer experience, revenue streams and open new channels of communication. […]
With multi-touch technology, print and other digital gimmicks, Australian fast food chain Crust Pizza has developed an interactive sound poster, allowing users to mix music and virtually scratch discs. For the first time in its history, media owner JCDecaux has combined print posters, capacitive touch technology and sound. […]
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park. This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. […]
Ocean Outdoor's study reveals how a powerful and growing synergy between DOOH and smartphone users is improving brand-building opportunities and boosting campaign effectiveness. Ocean has already established through our Neuroscience study that large format DOOH primes mobile campaigns. […]
Nike just opened a new store in New York City’s Soho neighborhood that really pushes the idea of experiential retail – using massive digital visuals and tapping into sensors for real-time feedback. Nike Soho is a five-storey, multi-sport, 55,000-square-foot store at 529 Broadway at Spring Street. […]
The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. […]
Glasses-free 3D displays is one of those fleetingly cool technologies that just never took off – but there are still companies out there trying to mainstream the tech in digital signage. A Philadelphia-based firm called Stream TV Networks is working with CMS provider Signagelive and the media player firm IAdea on a blended offer built around Stream TV’s Ultra-D 3D displays. […]
Exterion Media Group, the European outdoor advertising company owned by U.S. private equity firm Platinum Equity LLC, has hired investment banks to explore a potential sale it hopes could fetch more than 650 million pounds ($812 million), according to people familiar with the matter. Platinum Equity is working with the advisers Goldman Sachs (GS.N) and Peter J. […]
In addition to making the customer more informed, digital signage has many benefits for restaurant owners, particularly when compared to the static signage used in a large portion of restaurants to this day. Flexibility: Digital signage offers restaurants the flexibility needed to update content. […]
A team of the digital out-of-home industry’s leading experts have formed voodooh, an independently owned digital out-of-home production and consultancy company specialising in unlocking the intelligent content, delivery and operational capabilities and opportunities within the digital out-of-home space. […]
Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — questions about the fundamental nature of their business. […]
I was reading a piece this morning about how the ride-hailing service Lyft, Uber’s main rival in the US and Canada, was going to start using a mash-up of beacons, lights and apps to help passengers better connect with their drivers. […]
Enhancements to ABIA’s advertising program include: Large-Format Digital LED Network: Upgraded LED video walls above both main arrival escalators, LED video walls suspended overhead in the central-most point of the concourse, visible to all arriving passengers; Automated Advertising Content Management: Enhanced advertising content management system, which allows for layout approval in advance, automated posting and removal dates for advertiser content; Digital Concourse Vertical Network Upgrade and Expansion: Twelve 55-inch and 85-inch low-profile vertical digital displays placed in key passenger dwell areas such as the food court, gate hold and concourse walkways; Digital Bag Claim Network Upgrade and Expansion: Increased number of LCDs and larger 75-inch screens in baggage claim. […]