CES is a crystal ball providing an exciting peek at how mainstream consumers will interact with technology and brands. It is a prophetic look into the future of marketing and there are several themes that are of importance. […]
Hospitals are losing more than $12 billion every year due to inefficient and inadequate communication between care providers. In turn, this is responsible for 53% of the annual spending at a healthcare facility. To break this down, that means that a hospital with 500 beds would be throwing out the door over $4 million. […]
Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]
To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. […]
It's the latest move in an aggressive growth plan by Riegel and Stratacache. The company has a goal to reach the $1 billion in revenue mark by 2020, a strategy driven by international business growth. A number of acquisitions have followed. […]
COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. […]
Branded Cities Network’s year starts off with one of the biggest parties in the world, the New Year’s Eve celebration in Times Square. With over one million revelers gathered in the Square, and billions watching around the world, all eyes are on BCN’s inventory as the seconds count down to the New Year. […]
“Whether you are walking in Times Square or you just engaged with an interactive kiosk, social media calls to action abound on digital signage networks. After all, what better way to spread a brand name than organic word of mouth? […]
Chris Riegel is continuing to buy up competitors in the digital signage software space, with news bright and early this morning that his Dayton, OH-based company STRATACACHE has acquired Sarasota, FL-based Real Digital Media. Both are content management software firms with similar products – though Stratacache has a much bigger headcount and sells much more in terms of services and hardware. […]
Billboards have had more time to mature as a media format, while place-based OOH is still relatively young with exciting new players, formats, and campaigns emerging. If the industry can continue to coalesce with unified marketing, measurement, and cross-company buying, all OOH formats will increase adoption. […]
As the second biggest growth channel in media, OOH is well-placed to deliver great returns on investment to advertisers in the UK, partly as a result of the industry's investment in digital. […]
More marketers look set to take advantage of aligning their mobile marketing strategies with their OOH campaigns. This could include serving mobile ads according to people’s location where they have permission, or refining outdoor campaigns to improve mobile interaction. […]
“Hello Bermudaful” is aimed at the drivers of prestige cars and the messages are activated when cars valued at more than £40k and which are less than 4 years old are driven near the ad. […]
Once static assets are undergoing profound change, which means OOH is poised to thrive in an era of data, analytics, and micro-moments. In fact, according to OAAA, OOH revenue was up 4.6% in 2015 from the previous year for a total of $7.3 billion, which marks an all-time high after 23 quarters of growth. […]
Here are 6 ways to use gym digital signage to creatively market your gym to new members and keep current members happy: Socialize with Members: Social media is all the rage right now. Customers love it and businesses are using it to stay connected with them, especially when they’re not physically present at the store, restaurant, school, office, or gym. […]