Kayla Caticchio. From creative copy to brand takeovers and anamorphic executions, we saw billboards become more than just ads – they were thought-provoking canvases that brought people together. Let’s dive into some of our favourite OOH and billboard ads from around the world! […]
Illustrious Jury Chaired by JOAN Co-Founder and CCO Jaime Robinson. The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. […]
Billboard Insider’s take: You should be extra careful communicating with landlords concerning a right of first refusal. […]
12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India. […]
Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. The deal marks DoohClick’s entry into the UK out of home market following a year of expansion across Europe, the Middle East, the USA and South Africa. […]
by Daniel Brown — Editor, Networld Media Group. […]
The Media Leader asked out-of-home media owners, specialists and trade bodies what the most significant change in the sector was and the biggest surprise this year. The rise and fall of fake out-of-home? […]
Wide ribbons of digital menu displays isn’t an overly new feature in the cinema business, but what’s interesting with a rollout across the Showcase ... […]
Help characterize the state of the digital signage marketplace by freeing up a few minutes to complete an online survey. Our German language content ... […]
This is a very impressive digital facade for the Canadian outerwear brand Arc’teryx, which has a flagship store in Toronto’s high-end Yorkdale Mall. I’ve ... […]
Kayla Caticchio. Our 20th anniversary isn’t just about looking back; it’s also about looking forward. While work was being done at our headquarters, we were also busy working on exciting product updates to continue our evolution in the OOH space. […]
By Melissa Fitzgerald. The U.S. International Trade Commission (ITC) ruled last month that Samsung Electronics and Samsung SDS did not violate any patents over outdoor electronics displays after looking into a patent infringement suit filed by Manufacturing Resources International (MRI) last year. […]
Richard Rothfelder, Rothfelder & Falick LLP. The year 2023 was full of legal developments. For example, as reported in the April 3rd edition, the Fifth Circuit Court of Appeals ruled that Austin’s different treatment for digital on and off-premise signs was constitutional in a 2 to 1 split ruling in Reagan vs Austin. […]
New research released by Omdia suggests the public information display market has bounced back from a dip a year ago, with interactive displays being ... […]
Cathy O’Connor, CEO, oOh!media. On average, campaigns using our path-to-purchase formats, namely Street Furniture and Retail, saw an average sales uplift of 8.6% during the campaign. […]
