Imagine it is the year 2026; tell us how out-of-home is being used and what impact it is making? OOH will become the nucleus of a complex spider web of connected devices and remain one of the only mass-reach formats. […]
Media Plan of the Year: General Mills Tostino's. Ratings-Driven Media Planning Award: Sparkling ICE. Gold Awards: General MillsTostino's. […]
Launching in January 2017 will be JCDecaux Airport’s latest iVision installation, positioned at key locations adjacent to Heathrow Airport’s Business Lounge entrances. […]
Here’s a look inside one of pro hockey’s most famed venues, the Bell Centre in Montreal – home to the Montreal Canadiens. […]
DSS MENA was launched in 2015 and immediately grew to the largest, opinion leading platform in the GCC. DSS MENA is scheduled on 6-7 December as part of Infocomm MEA and will be free to attend for registered Infocomm MEA participants. DSS is the leading global digital signage conference series with events in Europe, Middle East, Africa and North America. […]
On Wednesday, March 29 at 8 a.m., Patrick Quinn, President and CEO for PQ Media, will make an in-depth presentation on the state of the U.S. and Global Digital Out-of-Home media sector relative to the broader media industry and overall economic conditions. […]
The conversion will include over 1,000 displays in ten Turkish shopping malls. Inventory consists of 55” – 65” portrait oriented LCD displays, as well as 1×3, 3×4 and 4×3 videowalls. […]
OOH prevailed. It was not swept up by the tsunami of technology that affected other media, but instead embraced the changes to position itself as the most compelling doorway into a customer’s journey. […]
Guest post: Vern Freedlander If I hear someone say “content is king” one more time, I am going to scream. Vern Freedlander There is nothing new about this statement. We all know content is important. […]
A proposal to turn the walls of Nationals Park into a lucrative revenue source by allowing flashing digital billboards has revived a debate about the impact of such displays on the city’s monumental appeal. Some city officials say the signs are appropriate in entertainment districts and can add value to neighborhood identity as long as they are tastefully done. […]
Harrods is making the most of its iconic high footfall space, tempting greater advertising spend with the launch of 12 hi-spec, LED screens across the six floors of its escalator atrium. Delivered by Chinese LED supplier Aoto, the digital site was formally unveiled at an event for its brand partners today (23 November). […]
Andrea Messimer Henley dishes on Clear Channel, Outfront and Adams. Adams Outdoor was where I got my start and discovered my true passion for the industry. A great organization. […]
Video walls offer an unparalleled rich, immersive visual experience, and today there is almost no limit in terms of what can be achieved with a video wall to help a brick and mortar establishment differentiate its retail experience. […]
Out-of-home advertising is on track to rise 7 per cent, according to Core. But the real star performer is once again digital, with a “prudent” estimate from Core suggesting revenues will rise 18 per cent. […]
To celebrate the arrival of new characters, bigger stories and better battles, Warner Bros. Interactive Entertainment is launching a unique interactive DOOH campaign for action-adventure video game: LEGO® DIMENSIONS™. […]