The out-of-home subsidiary of iHeartMedia has been instructed by the U.S. Department of Justice to divest billboards in Atlanta and Indianapolis in order to proceed with a $150 million swap of outdoor advertising assets, spread across multiple U.S. markets, with Fairway Media Group LLC. […]
With Google Adwords and other paid online media becoming vastly more competitive (and expensive) in a crowded marketplace, Out-of-Home (OOH) advertising has been experiencing a huge surge in popularity as brands are becoming more aware of the traditional benefits of utilising the power of outdoor to influence consumer purchasing decisions, and here’s why. […]
10 – Free Digital Signage. Sure … I work for free, as well as all other system managers and network operators. Nothing like free licenses, but … lots of grief. […]
This merger reinforces JCDecaux’s presence in Panama, Guatemala, Costa Rica and El Salvador, adding new assets in the large format and transport sectors that complement its street furniture and hoarding activities, as well as introducing the Group to Honduras and Nicaragua. […]
The U.S. Department of Justice announced that it will require Clear Channel Outdoor Holdings, Inc. and Fairway Media Group, LLC to divest billboards in Atlanta and Indianapolis in order to proceed with their $150 million swap of outdoor advertising assets located in multiple U.S. […]
Shenzhen-based PC manufacturer Giada has announced a new fanless and energy-efficient mini PC aimed squarely at the digital signage market. The Giada F105D uses Intel’s latest generation Apollo Lake processors and has a built-in Intel HD graphics graphics processor that allows up to 4k on two displays at the same time, the company says. It uses six watts of power. […]
Via Retail Design Blog I have mixed feelings about an interactive virtual dressing room-ish display set up at the new Berlin flagship store of apparel retailer Superdry. Put together by London-based SeymourPowell, it’s touted as an interactive “smart mirror” but the display is not a mirror and doesn’t use mirror glass … so, umm, it’s not. […]
Traffic lights are not the only types of infrastructure that are becoming more connected in the IoT environment. Once-static billboards are also becoming more connected and are gaining a better understanding of consumers’ movements to determine the best time of day to reach them. Smart billboards are not just gaining deeper insights into consumers’ movements. […]
One of the biggest opportunities that marketers have been missing while they strain their brains about digital metrics and measurability is in out-of-home. Rising above all this unseemly tussle, OOH has been steadily innovating and has been increasingly successful. And in a market mesmerised by measurability it has managed that too -- just not at the expense of performance. […]
Robert Strothfeldt agrees that adland remains in a massive state of flux, but says the basics still ring true in this digital obsessed, anti-old school world… Whatever happened to advertising? This was the topic of a recent BBC Radio World of Business podcast. Over the past 30 years advertising has changed in many ways, yet the basics have not. […]
With adland beginning to get to grips with the opportunities offered by digital billboards, and multimillion dollar deals around ownership, 2016 was a stellar year for the outdoor industry. Mumbrella examines the factors behind the outdoor advertising industry's renaissance, and asks what can be done to get the medium back on the radar of creative agencies. […]
“The coming year will be defined by technology, availability of data and emphasis on digital,” said Jeff Tan, Vice President of Strategy for Posterscope, “We see OOH moving from the advertising medium it is today to a viable communications channel rivaling any other when it comes to connecting brands with audiences in an intimate and highly personalized and customized way. […]
Glen Wilson, managing director, Posterscope. 2016 has been the year of the individual – consumers have rejected being identified as an age, gender or affluence score, witnessed by the evolution of the traditional TV broadcasting model to include analytics-based streaming sites like Netflix. […]
Using a combination of oOh!’s audience location and buyergraphic data, oOh! collaborated with French drone manufacturer Parrot and Melbourne’s The Sphere Agency to strategically select the appropriate channels within its national Out Of Home (OOH) network to bring the campaign to life. […]
Cipollini, owner of Keystone Outdoor Advertising Co., is proposing a 120-foot-high digital sign -- visible from Interstate 95 — as part of his plan for what is now a distribution facility for cold-cut company Freda Corp. […]