Editors’ Picks

16:9: ISE 2017 Sees 11.7% Attendance Jump; Adding 15th (Yikes!) Hall For 2018

Last week’s Integrated Systems Europe in Amsterdam saw a nearly 12 percent jump in attendance over 2016, with 73,413 poor souls getting hopelessly lost making their way around the event’s 14 separate, sort of interconnected halls. The show had almost 1,200 exhibitors, with roughly 200 of them new for 2017. There were about 600 press and media people from Europe and beyond. […]

sixteen-nine.net
Wed, Feb 15, 2017 at 8:05 AM

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How OOH propels marketing beyond Millennials to the Future — Gen Z (Media Village)

For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]

mediavillage.com
Tue, Feb 14, 2017 at 6:38 PM

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OAAA: 115 Campaigns Vying for Top Awards in Out of Home Advertising Design

OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]

oaaa.org
Tue, Feb 14, 2017 at 6:25 PM

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Why 90% of advertisers aren’t using digital billboards right (Billboard Insider)

By Neil Bell, Principal, New South Outdoor. 90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. […]

billboardinsider.com
Tue, Feb 14, 2017 at 5:27 PM

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ISE 2017: Digital Signage Software Maker BroadSign Introduces Sales Department Software, Serv Direct (Video by rAVe)

Sponsored feature. BroadSign Serv Direct expedites the DOOH sales workflow by eliminating spreadsheets, allowing your sales team to instantly surface the details matching client requirements. Generate proposals in a snap and reduce the multiple exchanges that drag out a deal. […]

youtube.com
Tue, Feb 14, 2017 at 5:25 PM

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LED digital signage and the state of retail in 2017 (Nanolumens)

New LED technology will free retailers to design unique customer experiences. The experience is what will attract the shopper and keep her engaged. Stores that create three-dimensional customer experiences combine interactivity, displays, recognition of the customer, and the product for sale will have on offer an experience that cannot be replicated. […]

nanolumens.com
Tue, Feb 14, 2017 at 4:26 PM

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Expected trends in DOOH in 2017: a view from Russia (Screens)

The standard advertising can be now diluted with social, informative, interactive and gaming content. The resulting programming schedule is significantly more attractive and eye-catching. […]

screens.ru
Tue, Feb 14, 2017 at 4:12 PM

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Tips from Digital Signage Industry Experts (Part 2) (DSConnection)

W […]

digitalsignageconnection.com
Tue, Feb 14, 2017 at 3:48 PM

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16:9: DSE 2017 Mixer Wait List Now Running

After a titanic, painfully circular support session with the software company, I have the Waiting List function running on the registration site for the big and sold out DSE 2017 Mixer. If you didn’t get one of the 300 tickets available (another 100 are for sponsors), you can get on a waitlist here. […]

sixteen-nine.net
Tue, Feb 14, 2017 at 9:26 AM

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16:9: Why the (Bleep) Aren’t You Using Digital Signage – Responses to 10 Objections

Guest Post: Debbie DeWitt, Visix It seems everyone these days is getting digital signage. But there are still some holdouts who have not yet realized the benefits a good system can offer an organization. Here are some common objections, and responses to them. […]

sixteen-nine.net
Tue, Feb 14, 2017 at 8:24 AM

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India: Will metros be the new airports for OOH? (Exchange4media)

Just a month ago the Ministry of Indian Railways announced a new tender would be floated for marketing on railway properties, which would present a huge opportunity for the outdoor sector. So, given that the Indian government thinks of metros as also a key member of the overall Indian infrastructure, what does it mean for the Indian OOH advertising landscape? […]

exchange4media.com
Tue, Feb 14, 2017 at 7:59 AM

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DOOH start-up brings augmented reality ads to skyscrapers (Mediatel)

It sounds like science fiction, but augmented reality adverts the size of skyscrapers could be on the digital out-of-home horizon. New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye. […]

mediatel.co.uk
Tue, Feb 14, 2017 at 7:56 AM

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Apple Granted a LuxVue Micro LED Display Patent with Interactive Microchips Likely Not Destined for iPhone 8 (DSConnection)

The displays could be used for future devices like a heads-up vehicle display, a future HD television, Macs and possibly iDevices. However, Apple is committed to iPhones with OLED displays from Samsung and so this technology is unlikely destined for the iPhone 8. […]

digitalsignageconnection.com
Tue, Feb 14, 2017 at 7:44 AM

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JCDecaux participates in Panama City’s ambitious Smart City project, introduces new connectivity and information services (JCDecaux)

Free Wi-Fi: JCDecaux has been Panama City’s bus shelter concession holder since 2002. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free Wi-Fi service on 16 January this year at 50 bus shelters in the country’s capital. […]

jcdecaux.com
Tue, Feb 14, 2017 at 7:16 AM

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California debate: should marijuana be advertised on billboards? (Green Rush Daily)

In light of last fall’s Proposition 64 becoming law making weed legal for 21-year-olds and up, Californian lawmakers are now considering the details and consequences of recreational marijuana. And Assembly Bill 64, introduced by lawmakers on both sides of the aisle in December, which would ban marijuana advertising from state highways. […]

greenrushdaily.com
Tue, Feb 14, 2017 at 7:03 AM

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