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Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase By 4.4% (Dentsu)

The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits (10.2% three-year CAGR). […]

dentsu.com
Sun, Dec 17, 2023 at 7:09 PM

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