When Samsung came out with its Smart Signage series in early 2013 there were lots of people casting serious doubts about the notion of all-in-one pro displays going anywhere. And the combination of underpowered processors and hard to work with software didn’t help boost much confidence. […]
Even more encouraging were the comments highlighting the rising effectiveness of “other mass media” which showed that the effect of adding OOH on “very large business effects”, i.e., profitability, has virtually doubled since 2014 compared to their preceding studies (27% versus 14%). […]
ISE is now in full roar in a wet and now chilly Amsterdam. I’ve only been in 2 or 3 of the 14 or so halls at this crazy maze of a convention space, but have already seen and heard some interesting things. LG, like last year, is kinda killing it with their OLED eye candy – with the booth so full this morning I gave up o trying to wade in. […]
KineticX will work with early to mid-stage startups and will focus primarily on those with relevance to contextual marketing, digital screen technology, deep learning, AI, hyper-local technology, projections and holograms, and the Internet of Things. The division will support start-ups by building revenue-generating relationships with established brands. […]
A startup that allows ridesharing drivers to earn additional income through advertising inside their vehicles is suing the City of Chicago for its ordinance that prohibits ads inside Uber, Lyft and other rideshare cars. Vugo, a two-year-old startup founded by former Chicago resident James Bellefeuille, is suing the city along with the Liberty Justice Center. […]
DOOH Lets You Stick With Your Customer Every Step Of The Way. Connected self-driving cars will deliver captive audiences for marketers; after all, you can’t get more captive than being in a self-piloting vehicle. With the driver freed up from actually driving, there is further potential for advertisers to reach consumers in motion. […]
Initially across London, the red phone boxes are being replaced with new communication help points more befitting of 2017 – including high-speed WiFi from Virgin Media and a touchscreen that provides information on local services and journey planning tools. […]
"Will the system you're installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? And once installed, will your digital signage system not only be able to deliver topical and easily updateable content, but also provide you with big data on how effective your content is, how it engages your customer and in what way? […]
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This is a special edition of Sixteen:Nine, the digital signage podcast, with interviews from the crowded aisles and noisy hallways of Integrated Systems Europe in Amsterdam. I’m here at ISE to take in the biggest pro AV show on this planet, and possibly any planet. […]
Taking advantage of Posterscope’s ‘Liveposter’ platform, we used real-time data to trigger dozens of highly targeted (and comical) creative messages across nearly 100 digital OOH screens nationally to address unique audience mind-set moments proven to increase advertising awareness and message recall. […]
Leaping from agency land to a OOH media owner has been inspiring and surprising in equal measure, says Helen Weisinger of Outdoor Plus. DOOH is still thought of in isolation, rather than benefitting from the value which can be added by simultaneously (and automatically) linking it with other media. […]
If Procter & Gamble Co. Chief Brand Officer Marc Pritchard wants ad viewability, he's getting it, right from the windows of his corporate headquarters. In response to Mr. […]
Smart queries on location data can help us strip out the clutter and reveal only where our specific target audience goes on a map. Presently, data is being collected from every mobile user in the world. If these data points were represented as red dots, the habitable world map would be blanketed almost entirely in red (with some natural clumping over cities of course). […]
By Nancy Fletcher OAAA President and CEO. After the swearing-in and inaugural events in Washington, DC, I just returned from the road. As we launch a new year with a new Congress and a new President, OAAA members want to know what’s next. […]