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DPAA is creating a new trade body for operators of OOH ads on moving vehicles (MediaPost)

By Joe Mandese. The new entity is dubbed the Moving Out-of-Home Association, or MOOHA. MOOHA’s founding members and initial board are comprised of preexisting DPAA members – Adgile Media Group, LED Truck Media and Wrapify – also lists AllOver Media, Can’t Miss Us, Carvertise, Firefly, Geopath, Mobilytics, Movia, Nickelytics, Reveal Mobile, Street Metrics, and Vugo as “lead members. […]

mediapost.com
Thu, Feb 8, 2024 at 9:32 AM

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