The standard advertising can be now diluted with social, informative, interactive and gaming content. The resulting programming schedule is significantly more attractive and eye-catching. […]
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After a titanic, painfully circular support session with the software company, I have the Waiting List function running on the registration site for the big and sold out DSE 2017 Mixer. If you didn’t get one of the 300 tickets available (another 100 are for sponsors), you can get on a waitlist here. […]
Guest Post: Debbie DeWitt, Visix It seems everyone these days is getting digital signage. But there are still some holdouts who have not yet realized the benefits a good system can offer an organization. Here are some common objections, and responses to them. […]
Just a month ago the Ministry of Indian Railways announced a new tender would be floated for marketing on railway properties, which would present a huge opportunity for the outdoor sector. So, given that the Indian government thinks of metros as also a key member of the overall Indian infrastructure, what does it mean for the Indian OOH advertising landscape? […]
It sounds like science fiction, but augmented reality adverts the size of skyscrapers could be on the digital out-of-home horizon. New start-up Lightvert has created the technology that has the capacity to show giant adverts up to 200m high - and only in the individual viewer's eye. […]
The displays could be used for future devices like a heads-up vehicle display, a future HD television, Macs and possibly iDevices. However, Apple is committed to iPhones with OLED displays from Samsung and so this technology is unlikely destined for the iPhone 8. […]
Free Wi-Fi: JCDecaux has been Panama City’s bus shelter concession holder since 2002. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free Wi-Fi service on 16 January this year at 50 bus shelters in the country’s capital. […]
In light of last fall’s Proposition 64 becoming law making weed legal for 21-year-olds and up, Californian lawmakers are now considering the details and consequences of recreational marijuana. And Assembly Bill 64, introduced by lawmakers on both sides of the aisle in December, which would ban marijuana advertising from state highways. […]
Lightvert is a digital out of home (DOOH) media technology company. Lightvert’s first product, ECHO, produces hyper-scale digital images in prime international locations. Patented (pending) globally, ECHO innovation creates the world's largest digital images from a single, vertical line of light measuring only 200mm wide and up to 200 meters tall. […]
OOH giant is sure to be sold off as parent iHeart slides toward bankruptcy There was a time when much of the discussion around iHeartMedia was whether, burdened by its massive debt, it would figure a path to survival. That conversation is past. IHeart is cooked, headed toward bankruptcy. […]
Out-of-home specialist JCDecaux has announced a new partnership with Bitposter that will support the automated trading of its media. Bitposter is an OOH automated trading platform, and the partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to deliver automation at scale. […]
Exterion Media reveals why London Underground commuters are great targets for new brands. In March 2016, Transport for London (TfL) picked Exterion Media as its media partner for what it called the “world’s largest outdoor advertising contract”. The numbers speak for themselves. […]
The ultimate purpose is to improve the customer experience, making it easier and more enjoyable to shop in-store. "What we are seeing in bricks and mortar retail is that there is a lot less traffic in stores, but the intent to purchase is much higher. So that creates opportunities and challenges," says Avalos. […]
At NRF’s Big Show 2017, there were plenty of examples of signage solutions on display throughout the expo floor. Three big themes caught my eye, and these look to be themes that will play out over the rest of 2017 and beyond: Theme #1: Multi-purpose. It is no longer enough for retailers to put screens in store with a set playlist of content, even if that content is updated frequently. […]