From April 2017, agency and in-house trading desks will have access to Adshel’s digital panel inventory in Australia, with transactions facilitated through the Guaranteed Orders interface. […]
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Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. […]
The Digital Signage Expo continues bringing audiovisual buyers and sellers together with its 14th year, and just in case you were still traveling or stuck in the exhibit hall setting up all day, you can now relive the first day of Digital Signage Expo 2017 by clicking the video link below. […]
SHARP Open Architecture Platform provides an easy way for customers to download, store and play content directly from next-generation Sharp displays that incorporate this technology. It combines new Sharp hardware and software with technology from its alliances with independent signage software providers. […]
With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) on Wednesday issued the final version of its Location-Based Advertising Measurement Guidelines, which were developed in conjunction with the Mobile Marketing Association and the Interactive Advertising Bureau (IAB). […]
As the nation's #1 drive market, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services. AllOver Media® (AOM), the largest alternative out-of-home advertising platform in the United States, today unveiled the company's new digital gas pump network available in Los Angeles and Orange counties. […]
The Location Based Advertising Measurement Guidelines provide key definitions for location-based measurement terms, as well as recommended research practices and disclosures concerning the assignment of device or user location for use in digital advertising measurements. […]
Adcorp Media Group offers brands targeted, in-store supermarket media as well as graphic, digital and web design, has joined the rapidly growing trade marketing association. […]
March 29, 2017 Political Speech on Billboards Long after the election, political speech continues to appear on billboards as highly visible public discourse. In Georgia, some constituents sought town hall meetings with US Senator David Perdue (R-GA). Dissatisfied with the senator’s response, two non-profit advocacy groups bought billboards to amplify their point. […]
Australia will be one of 70 countries to display JCDecaux's latest out-of-home (OOH) road-safety campaign. Partnering with the Federation Internationale de I'Automobile (FIA) in Paris, the 'Sign up, stay safe, save lives' campaign is a response to the 3500 deaths each day from car accidents worldwide. […]
The revamped site will be the largest single screen in Europe and no other location on the planet will rival its almighty tech spec. By replacing ye olde six illuminated screens with one giant "state of the art" curved screen, the new Lights could transform out of home from intrusive messaging into bleeding-edge public art that marries data, technology and creativity. […]
Geopath, previously known as the Traffic Audit Bureau for Media Measurement, today announced it will use software from Citilabs to power an audience location measurement solution for out-of-home advertisers. […]
Global out-of-home company, JCDecaux has launched a its Citylights network in Brisbane across 48 premium locations including in Brisbane’s CBD, South Bank, Fortitude Valley and Spring Hill from today. […]
There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly pertinent in developing markets, in Africa generally and beyond. Foremost of these drivers is a significant growth in urbanisation of populations coupled with a notable bias towards younger audiences, particularly in developing markets. […]