As digital inventory grows, OOH media sellers are eyeing programmatic budgets. US sellers like Clear Channel Outdoor, Lamar and Outfront Media are building platforms or partnering with vendors to allow for programmatic buying and targeting on their digital inventory. Digital buyers are waking up to the OOH opportunity. […]
While slow to transition into the convergent world of digital and mobile, out of home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. […]
“At Posterscope, we are trying to move towards a “format agnostic” way of working, meaning that we are putting audiences at the core of targeting and executing campaigns. This means that a lot of campaigns turn out to be multi-screen based. […]
Panasonic has created a transparent screen that could use the glass window as a high-resolution signage and provides a clear view of products and exhibits behind the glass when not in use as a screen. […]
With ECHO we can create the world’s largest digital outdoor images – without the need for the world’s largest digital outdoor billboard. Our ECHO technology uses only a single vertical line of light to temporarily and safely “print” an image in the viewer’s eye. The image appears for a moment before vanishing. […]
Reported record annual media revenues of $170.8 million, 11.2% higher than the previous record set in 2015 mainly as a result of higher digital place-based media revenues. […]
Outdoor advertising company JCDecaux is helping Panama City turn itself into a smart city by rolling out innovative digital services. Working in tandem with Wigo, Panama’s largest free hotspot network with more than 1.3 million unique users, JCDecaux launched free wi-fi service in January this year at 50 bus shelters in the country’s capital. […]
Deployments with 14 players – not 100s or 1,000s – don’t tend to get a lot of attention here, but it’s a bit different when the brands involved include Mickey Mouse and Google. The Walt Disney Swan and Dolphin Resort in the Orlando area has installed a communications network with two distinct tracks – one talking to guests, and the other back of house to staff. […]
Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. […]
Last week’s Integrated Systems Europe in Amsterdam saw a nearly 12 percent jump in attendance over 2016, with 73,413 poor souls getting hopelessly lost making their way around the event’s 14 separate, sort of interconnected halls. The show had almost 1,200 exhibitors, with roughly 200 of them new for 2017. There were about 600 press and media people from Europe and beyond. […]
For Gen Z, OOH promises to become a point of ignition and amplification, providing interactive and engaging brand experiences on the fly. Snapping a picture of a creative billboard and sharing it across social platforms is a lucrative form of organic advertising. Interestingly, or maybe naturally, tech companies and social platforms are some of OOH's biggest spenders. […]
OAAA has revealed the 115 contenders for the 2017 OBIE Awards. Celebrating its 75th anniversary this year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]
By Neil Bell, Principal, New South Outdoor. 90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. […]
Sponsored feature. BroadSign Serv Direct expedites the DOOH sales workflow by eliminating spreadsheets, allowing your sales team to instantly surface the details matching client requirements. Generate proposals in a snap and reduce the multiple exchanges that drag out a deal. […]
New LED technology will free retailers to design unique customer experiences. The experience is what will attract the shopper and keep her engaged. Stores that create three-dimensional customer experiences combine interactivity, displays, recognition of the customer, and the product for sale will have on offer an experience that cannot be replicated. […]