April 19, 2017 Out of Home (OOH) advertising has long been marked as a “traditional” medium. Being the oldest form of media, that is to be expected. Today the industry has an immense opportunity with the emergence of several technologies to answer the age-old question “who is in front of my screen right now? […]
Analysts estimate that by 2030, self-driving cars and trucks (autonomous vehicles) could account for as much as 60% of U.S. auto sales. That's great! […]
The advent of both temporary and permanent in-stadium digital signage is opening up new opportunities for advertisers, with agencies yet to establish the best way of using them without unnecessary distraction. […]
The connector cables and fiddly bits seem to be going or gone from the latest generations of indoor LED displays. This is the back of an AOTO display that was in the company’s booth at InfoComm China. I watched a couple of guys tear down a big LED wall used for a press conference in a side room at the show, and the things were coming off at a clip of about 10 seconds per tile. […]
Western Canada’s out of home advertising company - Signpatico Outdoor has acquired Canadian Digital Network. Through a series of acquisitions, Signpatico’s network has now extended to 277 faces, making Signpatico Western Canada’s second largest digital billboard network. […]
Why do you need outdoor advertising for experiential marketing needs? Candice: Marketers will experience more success with brand exposure if they incorporate outdoor advertising into their media mix. Brands should consider pairing experiential marketing efforts with a large wallscape or digital component, especially in places where an actual outdoor landscape (i.e. […]
April 18, 2017. Fully automated vehicles (AVs) are the future of transportation and mobility in America and will be a disruptive force across the economy. A new report explores the trend toward automated driving. […]
Guest Post: Loren Bucklin, ConnectedSign Loren Bucklin Data integration is really what sophisticated digital signage is all about these days – using real-time information to generate relevant, easily consumed visuals for screens. Done well for businesses, it can do things like help staff to keep the mission, vision and values of their company top of mind. […]
Samsung's debut of the Galaxy S8 and S8+ was no small feat. Their outdoor domination illuminated Times Square with immersive, engaging displays that mirrored the powerful visual experiences the device's Infinity Display provides for its users. Brace yourselves for a stunning, synced display that dominated Times Square. […]
Candice Simons, 33, started Brooklyn Outdoor, an outdoor advertising company headquartered in Eastern Market, where she's the company's founder and CEO. Since its inception in 2013, Brooklyn Outdoor has grown from $600,000 to $6 million in sales through 2016 and emerged as a regional and national force. […]
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard. As cellphone manufacturers plough money into AR capability, local brands should be looking to do the same. […]
The building will look decidedly more extravagant on Wednesday, when Harper’s Bazaar will project 150 cover images — including of Audrey Hepburn, Reese Witherspoon and Gwyneth Paltrow — onto the building’s north facade to celebrate the magazine’s 150th anniversary. […]
Industry sources said Mayfair Equity Partners, an investor in technology and media firms, has been lined up as the new investor in the outdoor specialist agency. Omnicom Media Group owned about 17.5% of Talon Outdoor in 2015, according to a Companies House filing. Eric Newnham, who joined Talon Outdoor in 2013, was the biggest shareholder with about 41%. […]
The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. […]
Back from Beijing after several days spent talking and walking at InfoComm China, and waaaay too many hours on my butt flying home. Thanks first to John Wang and Amanda Sung of IAdea, and the rest of the folks from the Digital Signage Multimedia Alliance (of Taiwan) for working with InfoComm to have me over there. I did a 40-minute session on the rise and rise of data-driven signage. […]