The elephants will be seen on giant billboards in Britain, Hong Kong and New York to highlight the illegal ivory trade. An elephant is killed every 25 minutes, and a third of the global population has been wiped out in the past seven years. […]
Integrated Systems Europe has pushed out a final report about the 2017 show in Amsterdam, which ended a few weeks ago. While the big numbers have already been noted, there’s a lot of interesting detail. The show’s final attendance was 73,413, up 11.7% from a year earlier. […]
With the commuter time average in South Africa 35 – 59 minutes the implementation of digital out of home (DOOH) has given rise to more opportunities for branding of metered cabs not only on the outside but inside. NWOM have implemented digital screens inside taxis, to capture the attention of commuters. […]
“JCDecaux Australia had a strong 2016 and was in line with the reported Australian OOH revenue figures released by the OMA. At a local level we are intent on continuing with our ambitious but considered digital transition ensuring we maintain our promise to our clients that we will only digitize locations that are worthy and therefore provide real value to brands. […]
The rise in digital screens across cities may have a lot to do with relaxed government regulations and the lower cost of putting up LED screens. […]
DSE BOOTH PREVIEWS Daktronics DSE Booth Number – 225 Why do people going to DSE need to put your company on their Must See list of booths? Daktronics is a unique breed. While many know of us the in professional and collegiate sports world, we really are all over the map – both literally and in display application. […]
Out-of-Home has transformed brilliantly through technological innovation, mobile convergence and the adoption of digital billboards. The change is so dramatic that advertisers are once again considering the medium a strong buy for certain categories of advertisers. […]
<< Back to the March 6, 2017, Outlook March 6 2017 Thank you, OAAA principals, for sharing your honest thoughts with senior staff in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. […]
Creative Impact The OOH industry is producing outstanding creative and graphics. Digital OOH creative is also coming along very well; designers are showcasing the creative power of OOH with inventive campaigns. The beauty of OOH creative is one of its major strong points today. […]
The footage went viral on social media networks and the authorities scrambled to turn off the screen. The director of the fire brigade, Raul Esquivel, confirmed that a fireman had died as he tried to fix the billboard. Alvaro Jimenez Gonzalez was killed after he climbed out on to the huge screen and lost his footing. […]
On the heels of his massive out-of-home campaign, OUTFRONT Media recently caught up with the ‘Fat Jew’ (real name Josh Ostrovsky) to chat social media, advertising and everything in between. […]
Speaking today at Mobile World Congress in Barcelona, Rosen said he thinks mobile network operators have the potential to partner with one another, pooling their data and user bases to gain scale against giants like Google and Facebook, which together already grab an estimated 85 percent of every new digital dollar. “We don’t see other operators as our competitors here,” Rosen said. […]
Approval rating: 91% They said: Pros - "Work-life balance is awesome unless you are a sales rep." "Lamar offers great benefits, along with great 'perks'." Cons - "Low commission percentage, little to no appreciate shown, always wanting more, never good enough. […]
The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer. Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. […]
The industry grows steadily, and so does competition. As VARs add digital signage to their product offering, they need to differentiate themselves from their competition in order to have some market share. One way VARs can set themselves apart while saving costs is by partnering with a digital signage provider. […]