Editors’ Picks

Alternative media (DOOH among them) tries to grab the spotlight, but the economy has other plans (DIGIDAY)

By Michael Bürgi. Digital OOH seems to hold the most appeal as an alternative to mainstream digital options or CTV. Part of that stems from the fact that more and more digital OOH inventory can be accessed through programmatic means — which means better audience data that’s on an apples-to-apples level with other programmatic inventory. […]

digiday.com
Sun, Dec 24, 2023 at 6:38 PM

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Campaign effectiveness metrics, E-paper signage and retail DOOH networks are the OOH stories to watch in 2024 (Billboard Insider)

Billboard Insider interviewed Nurlan Urazbaev, Editor-in-Chief, Digital Signage Pulse. The shiny things, obviously, are AI, programmatic, 3D anamorphic, omnichannel, etc. But I think those things are less important, and they all depend on this fundamental one: measurement. […]

billboardinsider.com
Fri, Dec 22, 2023 at 5:45 PM

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Out-of-home banker: AI will not go away; bank credit will remain tight, but elections will help with ad revenue (Billboard Insider)

Ken Altena, Partner, Billboard Loans. Interest rates have peaked. At the last Fed meeting, rates were left unchanged, again, and now the financial community is betting on 3 quarter point drops in 2024 (.75%). […]

billboardinsider.com
Fri, Dec 22, 2023 at 4:04 PM

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Dow Jones includes E Ink in two of its Sustainability Indexes for the second consecutive year

E Ink listed in both the DJSI World and DJSI Emerging Markets as the Global Leader within the Technology Hardware & Equipment Industry Group.  BILLERICA, Mass. – E Ink (8069.TWO), the originator, pioneer, and global commercial leader in ePaper technology, has been included in the Dow Jones Sustainability Index (DJSI), securing a position in both the DJSI World and DJSI Emerging Markets. […]

E Ink
Thu, Dec 21, 2023 at 10:47 PM

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DSE 2023 Recap Suggests Attendance Of Roughly 3,000; Most Of Them Buyers Designers Or Specifiers (16:9)

The 2023 edition of Digital Signage Experience (DSE) pulled roughly 3,000 attendees earlier this month in Las Vegas, with the show’s organizers noting that ... […]

sixteen-nine.net · Promoted content
Thu, Dec 21, 2023 at 10:44 PM

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Measurement terminology, AI and in-store networks will be main topics for OOH industry in 2024, says Geopath’s Dylan Mabin

Alignment on standardized OOH measurement terminology.  A renewed emphasis in 2023 on establishing unambiguous measurement terms and standards for OOH media measurement, and greater recognition of its importance, will pay dividends in the year to come. […]

Editorial
Thu, Dec 21, 2023 at 10:40 PM

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Wildstone acquires a double-sided digital billboard on the M5 highway in Birmingham

Wildstone has acquired the M5 Tower in the West Midlands. The M5 Tower West Midlands is a high-impact, double-sided DM6 structure positioned on the M5 in Birmingham, between Junctions 1 and 2. This stretch of motorway serves as a major arterial route for commuters and motorists traveling to and from the M6 and the north, making it a prime spot for OOH advertising. […]

Wildstone
Thu, Dec 21, 2023 at 4:46 PM

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New Saudi Gov’t Back Giga Project Involves E-Sports Arena With Massive 3,600 Sq. Meter Chandelier-Like LED Screen (16:9)

Given the extraordinary cost and the need in much of the world to clear planning hurdles and local objects about light pollution and energy ... […]

sixteen-nine.net
Thu, Dec 21, 2023 at 8:47 AM

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The OOH sector is ripe for consolidation as investors are swirling around (Axios)

Kerry Flynn, author of Axios Pro: Media Deals. The out-of-home media industry has attracted billionaires and activist hedge funds alike, and insiders say the attention is just getting started. Why it matters: The so-called OOH sector is a hot spot in an otherwise drab media climate — an industry hammered by the drying up of ad dollars. […]

axios.com
Wed, Dec 20, 2023 at 10:30 PM

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Which out-of-home company invests shareholders’ money wisely? (Billboard insider)

Lamar has achieved a net gain of $60 million from selling assets over the past 10 years. The company’s only significant impairment charge was $7 million in connection with the sale of the Puerto Rican billboard plant in 2018. Management hasn’t had to admit capital spending mistakes by writing down assets. […]

billboardinsider.com
Wed, Dec 20, 2023 at 5:42 PM

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OOH ad operator Pattison Outdoor to install 30 new digital display structures along major highway in Ontario

TORONTO -- PATTISON Outdoor Advertising, Canada's out-of-home advertising company, has partnered with ONroute, the operator of highway travel service centres in Ontario. Pattison will install 23 advertising structures, sized at 14’x48’ featuring a grand total of 30 digital display panels and 16 static display panels. […]

Pattison Outdoor
Wed, Dec 20, 2023 at 5:36 PM

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David Sailer to replace Brian Coleman as CFO of Clear Channel Outdoor

David Sailer to Assume Role effective March 1, 2024 Brian Coleman to Transition to Consultant Role Focused on Strengthening Company's Balance Sheet Company Reaffirms Guidance for the Fourth Quarter and Fiscal Year of 2023 SAN ANTONIO, Dec. 19, 2023 -- Clear Channel Outdoor Holdings, Inc. […]

Clear Channel Outdoor Holdings
Wed, Dec 20, 2023 at 4:48 PM

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OneScreen AI founder says the company has found a way to measure attribution of digital billboard ads (Video, 35:22 by Marketing Max)

Interview with Greg Wise, the founder of ⁠OneScreen ai⁠. […]

youtube.com · Promoted content
Wed, Dec 20, 2023 at 4:47 PM

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Interesting Cutaway View Of Sphere Interior … (16:9)

Came across this online – an interesting cutaway view of the Sphere in Vegas, showing the exoskeleton and how the seating and common areas ... […]

sixteen-nine.net
Wed, Dec 20, 2023 at 2:31 PM

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OOH Gets Top Overall Performance From Media Pros: Research (16:9)

Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets ... […]

sixteen-nine.net
Wed, Dec 20, 2023 at 9:16 AM

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