When Terminal C was opened at Orlando’s sprawling main airport, I was intrigued from a distance by the experiential digital features integrated into the ... […]
Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of the park? […]
Why is it news when a couple of ordinary non-celebrity people get engaged? It isn’t – until they put it on a billboard. Then it’s newsworthy because it’s on a billboard. […]
Kevin Gephart. Check your Secretary of State’s website for political offices that have contested races and focus on the largest ones. This year’s election will feature the presidential election along with all 435 seats in the US House of Representatives, 33 of the 100 US Senate seats and various local, state elections and referendums. […]
By Balthasar Mayer, Invidis. E-paper. ISE 2024 was a breakthrough for E-paper displays. […]
By Carolyn Heinze, Systems Contractor News. Supermarket chain Hy-Vee is in the process of launching a new digital signage network across its 550 retail locations in the Midwest and Southern United States. Driven by the cloud-based Samsung VXT Content Management System (CMS), the deployment features more than 10,000 Samsung QBR Series commercial displays. […]
by Freddie Strebeck. Using out-of-home media for political campaigns is a powerful strategy that is often overlooked or under-utilized. Marketing for political campaigns needs to use every tool available to maximize the reach of its messaging and ensure it reaches the appropriate audiences as efficiently as possible. […]
Genlogs.io is a company which wants to rent space on billboards to install sensors which measure the real time flow of trucks. Several readers wondered if there privacy issues associated with the product. Billboard Insider asked Genlogs.io CEO Ryan Joyce to address the issue. Genlogs sensors mounted on a billboard Ryan, exactly what information are your sensors tracking? […]
Back at a snowy world HQ after two-plus weeks on the road, hacking my way through the seemingly inevitable ISE cold and dry cough ... […]
Juliana Lai. Generally, a media owner would allocate 80% of their inventory to direct sales and 20% to programmatic. Now, let’s say that for one month, 70% of your inventory is accounted for through direct deals and 10% through programmatic; you now have 20% of your inventory that is not accounted for. […]
A panel of expert judges will assess the entries in front of a live audience. Ahead of the event, NDA caught with up the judges to get a feel for their personal take on the market for programmatic DOOH in 2024. Here, Alice Miller, Head of Programmatic & Display at Manning Gottlieb OMD (MG OMD) shares her thoughts… What do you see as the primary benefits of programmatic activation in OOH? […]
By Roland Sebestyen. Cllr Hunt said the council had two agreements in place: one with a company called JCDecaux for 17 large format panels (eight digital and nine paper panels) and one with Clear Channel for 129 small format panels (58 digital and 71 paper panels). […]
By Alyssa Meyers. “Snacks are back,” the editor of USA Today’s Ad Meter said, while auto brands appear to be pulling back. In 2022, the Super Bowl was so full of ads from cryptocurrency brands that it was unofficially dubbed the Crypto Bowl. […]
David Phelps, VP of product management at Samsung Electronics America, joined editor Daniel Brown to discuss the digital signage project at Allegiant Stadium in the leadup to Super Bowl Sunday. "It's one of the largest projects we've ever done," Phelps said. […]
by Antonia Hamberger. The DooH provider Framen receives fresh financing from Axel Springer. The publishing group acquired the majority of shares in the Berlin start-up in 2020 and thus entered the DooH market. Framen now programmatically markets DooH and CTV inventory in more than 24 countries in Europe and beyond. […]