Sponsored Feature. Highlighting products gives sales associates a natural way to point customers towards high-profit products or ones that are in great demand. […]
The 14th annual Digital Signage Expo (DSE) officially wrapped on March 31, and 2017 was a record-breaking year in virtually every category. Qualified attendance soared to around 5,000, which is almost a 20 percent increase from 2016, and nearly 1,000 international attendees made the trip to Las Vegas for DSE, bringing the number of countries represented to a whopping 62. […]
A lot of companies have come in and out of video analytics for digital signage, but the one constant has been Quividi – a French company with an anonymous pattern detection product a lot of people will tell you is the gold standard for this tech. […]
APN’s Australian Radio Network (ARN) and Adshel have collaborated to use cross-platform synching to promote a community service campaign for the Road Safety Commission of Western Australia. […]
What Do Leading Brands Know About Marketing via OOH that Others Don't? Brands like Apple, Facebook, Spotify, Snapchat, Google, Lyft, Uber and others are borrowing a page from iconic consumer brands (think Coca-Cola, McDonald's and major automobile manufacturers that have historically used OOH to build their brands and drive consumer awareness and sales). […]
Digital out-of-home is expanding rapidly - but this growth brings challenges for both buyers and sellers. QDOT's MD Ben Putland on how to tackle them. Digitisation expands the potential of OOH and the role it plays in the media mix. […]
When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges. This was a massive task, considering the QSR had to deploy 40,000 screens while working with 45 different creative agencies. Other complexities included localized content, specials, FDA regulators, screen size variance and other issues. […]
The ad formats preferred by Gen Z, led by cinema ads at 62% followed by billboards and outdoor advertising (43%), magazine ads (42%), TV ads (40%), product placement (39%), newspaper (38%), direct mail (29%) and radio (27%). […]
Omnicom has sold its minority stake in Talon Outdoor, the UK out-of-home media-buying agency, to Mayfair Equity Partners, the private equity firm. […]
Guest Post: Brett Farley, NanoLumens Part 1: Think About It First … We’ve seen a trend where I work with large real estate ownership and management groups are either initiating their own advertising sales teams and networks, or having outsourced that function unsuccessfully, reclaiming ownership of that function and taking it back “in house. […]
Sponsored feature. Like many holidays in the western world, Easter has its roots both in pagan tradition and Christianity. The Easter story told in the Christian faith is well known in the west. […]
In partnership with Prohaska Consulting, the Digital Place Based Advertising Association (DPAA) has codified programmatic standards for the digital out-of-home (DOOH) industry. The process of developing DOOH programmatic standards started back in March of 2016. The DPAA set up three committees: tech specs, creative specs and measurement. […]
Two seemingly contradictory advertising tactics -- out of home and mobile -- have more in common than you might think. The former, the original location based ad. The latter, the new location based ad. […]
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QDOT is the industry’s first independent ad tech business providing smarter campaign management platforms for digital out of home. The award-winning digital OOH production house Grand Visual, is launching an independent ad tech company in a move to roll out its industry-leading platforms and workflow intelligence to the whole market. […]