New frontiers are always emerging, but one in particular consistently rewards advertiser creativity with unparalleled engagement, and that’s interactive digital signage. When you’re exploring the world of digital signage solutions for your company, it’s good to know the language. […]
Under the agreement, OOH automated trading platform Bitposter will work with JCDecaux to provide buyers with an additional front-end interface through which the media owner is able to deliver automation at scale. […]
Skoda UK has launched a new digital out-of-home campaign to promote the new Kodiaq SUV. Combining contextual data with inspirational messaging, it’s a pretty nifty example of digital out-of-home (DOOH) advertising. Here a run-down of the campaign and a few reasons why it works. […]
Drawing upon direct experience with digital signage deployments, we’ve identified 6 client red flags that A/V and system integrators should watch out for before accepting digital signage clients. It costs money to turn down a digital signage project but saying “yes” to the wrong digital signage clients is equally as costly. […]
700 + delegates; Multi-screen, Programmatic, Location Data, New media models, Brands & Technology; Key Speakers, Panels, Experiential Exhibits, Superior Networking; Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more! […]
Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales. […]
Each conference badge was enabled with dual-sensor technology. Attendees tapped their phones against the NFC-enabled badge to receive conference materials, contextual content and real-time information, including the event agenda, local weather updates, social media feeds and nearby restaurants. […]
From a reader: corporate communications screen at the world headquarters of AmEx. They’re using smart TVs, not pro displays Someone didn’t monkey with the settings during set-up, so the bottom 25% of the screen is running what’s effectively an ad banner for LG. The thing is in demo mode. […]
Visitors at Washington’s Union Station got an X-rated surprise when pornographic videos began streaming on a digital advertisement board there. Beverley Swaim-Staley, president and CEO of the Union Station Redevelopment Corporation, says an ad board near the Metro train entrance played pornographic videos Monday. The video lasted for a few minutes before someone was able to turn the board off. […]
Over on Twitter, everyone couldn't get over that a normally mundane, regular train station got some action. […]
While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is incorporated into the media mix, it improves overall campaign revenue ROI. […]
When we created our new Geopath brand, we very intentionally changed our description from “OOH Ratings” to “Audience Location Measurement”. This shift from inventory to audience… from measuring OOH impressions to measuring people as they move throughout their day… is the essence of what we are building, and why it matters. […]
“Intelligent digital displays in transit environments offer a triple-win for advertisers, commuters, and transit authorities, with the ability to deliver real-time information, service updates, and emergency alerts, along with engaging, hyperlocal opportunities for advertisers,” summed up Scott Goldsmith of Intersection, an urban innovation company. […]
Seven-year-old PlaceIQ is launching a dashboard called LandMark today that allows brands to dig into the firm’s foot traffic data collected from 165 million opted-in consumers. PlaceIQ began testing the tool with companies including Havas Media, The Media Kitchen, IPG-owned Ansible and Gas Station TV for about a year before making it widely available, said CEO and co-founder Duncan McCall. […]
We have about 30,000 screened machines in the US today and hundreds of thousands more deployed, connected and screen-ready. Our vending machines today are “smart” – they come with fully integrated touch screens, a wireless connection, and value-added cloud-based services that both attract more consumers and increase their engagement at the point of sale. […]