Editors’ Picks

Stephanie Gutnik: How to survive the digital signage shakeout (Digital Signage Federation)

The inevitable shakeout in digital signage is looming and that can put the pressure on companies to evolve or fade into the sunset. During the Digital Signage Expo in Las Vegas, Stephanie Gutnik, director of Business Development at BroadSign International, provided an overview of the industry lifecycle as it barrels toward a shakeout phase, and offered tips on how to survive. […]

digitalsignagefederation.org
Thu, Apr 13, 2017 at 6:40 PM

Permalink

Looking beyond the displays: Digital signage trends, Part 2 (DSToday)

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, gesture-based 3D technology, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself. […]

digitalsignagetoday.com
Thu, Apr 13, 2017 at 6:15 PM

Permalink

Digital Signage Expo 2017 sets new attendance records (DSConnection)

The conference and trade show, which ran March 28-31, set a new record with more than 4,900 attendees, including fewer than 1,000 international visitors from 62 countries. Nearly 2,100 of those attendees were end users, DSE’s primary target audience, setting another all-time high. The exhibit hall also reached a new high-water mark with 86,090 net square feet. […]

digitalsignageconnection.com
Thu, Apr 13, 2017 at 7:29 AM

Permalink

Winners of OMAC’s Q1 2017 IRIS Awards for Creativity and Innovation in OOH (OMAC)

The IRIS Awards were created to recognize and celebrate creative excellence in OOH from across Canada. […]

omaccanada.ca
Thu, Apr 13, 2017 at 7:01 AM

Permalink

Paris Switches Vélib Operator from JCDecaux to Smoovengo, JCDeaux filed an appeal (Bike EU)

The 20,000 Vélibs including the 1,800 docking stations in the French capital will be replaced in 2017-2018. The city of Paris awarded the bicycle hiring scheme to a new operator, the French-Spanish consortium Smoovengo. […]

bike-eu.com
Thu, Apr 13, 2017 at 7:00 AM

Permalink

Out-of-Home the 3rd largest contributor to global ad spend growth: Global Ad Spend Forecast Q1 2017 (JCDecaux)

With continued digital developments, Out-of-Home remains the 3rd largest contributor to global ad spend growth. Internet and its sub-medium, mobile internet advertising remain at the top of the agenda. Internet is forecast to overtake TV this year with a share of global ad spend of 36.9%. […]

jcdecaux.com
Wed, Apr 12, 2017 at 6:15 PM

Permalink

Digital Signage Federation moves to establish a strong presence in the global digital out-of-home market (DSConnection)

The Digital Signage Federation (DSF), recently announced the establishment of The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]

digitalsignageconnection.com
Wed, Apr 12, 2017 at 6:14 PM

Permalink

16:9: (Part 2) Why venue owners should think twice before taking ad sales for their DOOH network in-house

There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some advertisers are happy to be “part of the mix.” Some advertisers will be looking for dominance of a particular position. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 6:11 PM

Permalink

Nick Coston: Some large OOH companies and ad agencies miss opportunities offered by Digital Signage Expo (Billboard Insider)

While traditional OOH conventions seem to move at a snail’s pace from year to year on new tech, DSE comes off as the Star Wars of creativity. Moving light years at a time, each DSE brings in new people, new companies, new tech. For an OOH vet like myself, it’s an amazing three-day journey. […]

billboardinsider.com
Wed, Apr 12, 2017 at 6:10 PM

Permalink

When radio and outdoor collide, APN works its assets in new campaign (AdNews)

APN-owned companies Adshel and Australian Radio Network (ARN) have joined forces for a Perth-based road safety campaign. The 'Might Be a Mate' campaign by 303MullenLowe and media from Carat, uses Adshel's out-of-home (OOH) network – roadside billboards – and ARN's radio advertising to promote safety between motorists and cyclists. […]

adnews.com.au
Wed, Apr 12, 2017 at 6:10 PM

Permalink

Globe and Mail: Audi tries out Cineplex ads that move you – literally

A wet mist has been sprayed into your face, your seat has been rocked back and forth, and wind swirls around you. Has Audi got your attention? The auto maker is the first advertiser in Canada to embed such effects into its commercial at Cineplex Inc.’s “4DX” auditorium, which opened at its Yonge-Dundas theatre in Toronto in November. […]

theglobeandmail.com
Wed, Apr 12, 2017 at 6:02 PM

Permalink

Vape shop chooses digital signage for advertising

As of May 2017, the Tobacco Products Directive will be placed into full force. New legislation will dictate an array of things for the vape shop industry – no radio advertising, no email marketing, no text messages and no ads in newspapers or magazines. […]

avinteractive.com
Wed, Apr 12, 2017 at 5:57 PM

Permalink

GSTV and Verifone form joint venture creating high-impact national video network that reaches one-in-three adults monthly (PJSC)

Gas Station TV (GSTV), America’s leading video network at the pump, and Verifone (NYSE: PAY), a world leader in payments and commerce solutions, today announced a 50-50 joint venture that combines the assets and operations of Verifone’s Pump Media division with GSTV, which is owned by Detroit-based Rockbridge Growth Equity and Falcon Investment Advisors. […]

pjsc.com
Wed, Apr 12, 2017 at 5:57 PM

Permalink

16:9: Gas Station TV Picks Up Verifone’s Fuel Pump Screens In Joint Venture

I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 5:56 PM

Permalink

16:9 from InfoComm China: An LCD Video Wall With Kinda Sorta No Visible Seams

Probably the most interesting thing I saw in a quick walk around several halls at InfoComm China in Beijing on Wednesday was a Shanghai company called Pallas, which has tech that does a really good job of making the seams in LCD video walls visually go away. It uses something called active bezel tech – which the guy at the booth told me was using LED. […]

sixteen-nine.net
Wed, Apr 12, 2017 at 4:43 PM

Permalink