Editors’ Picks

What marketers need to know about smart cities and the role of DOOH (eMarketer)

Dave Etherington, Intersection's chief strategy officer, told eMarketer that incorporating paid media models into smart-city development is key to helping fund new technologies and services. “With these advertising contracts, we’re able to introduce not just increased advertising revenue for cities, but we can bring in new technologies and innovation. […]

emarketer.com
Thu, Jun 1, 2017 at 6:31 PM

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Healthcare DOOH network Outcome Health (formerly Context Media) gets valuation of $5 billion, raises financing (Outcome Health)

Outcome Health operates a network of digital screens in 231,000 physicians' offices. The company has announced a financing round valuing the company at $5 billion pre-money, to expand its impact from 20% to 70% of all U.S. physician practices by 2020. […]

Thu, Jun 1, 2017 at 6:31 PM

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Porn hack raises questions regarding OS and digital signage security (DSToday)

This past week, the media's been abuzz with the recent hacking of digital signage kiosks in Washington D.C.'s Union Station. The simple fact that adult-oriented content was displayed nefariously in a public space frequented by people of all ages is cause for concern. And while this particular incident makes for catchy headlines, it underscores the (often overlooked) importance of security. […]

digitalsignagetoday.com
Thu, Jun 1, 2017 at 6:20 PM

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Mood Media Corporation completes sale of its BIS division to Econocom for USD 20.2 million (StockHouse)

Mood Media Corporation (TSX:MM) has completed its previously announced sale of BIS to digital transformation design company, Econocom. BIS is a European leader in Audio/Visual, Video and ICT integration that specializes in AV and ICT solutions, conference systems, digital signage and room management. […]

stockhouse.com
Thu, Jun 1, 2017 at 5:55 PM

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Twitter relaunches dynamic DOOH campaign for election time (Campaign)

The latest campaign will run across digital out-of-home in a "more dominant" fashion, O’Reilly said. The activity will also target niche-interest categories with pre-roll ads on YouTube and display ads on Spotify. […]

campaignlive.co.uk
Thu, Jun 1, 2017 at 2:42 PM

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16:9: Diversified Acquires Portland-based AV Integrator CompView

Diversified is continuing its brisk march to become the largest pro AV and signage systems integrator in North America (if it’s not already) with news today of its acquiring CompView. The Beaverton, OR (Portland) integrator was listed as a top 15 integrator in the US, and gives Diversified an expanded customer base and talent in eight locations. […]

sixteen-nine.net
Thu, Jun 1, 2017 at 1:51 PM

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Will General Data Protection Regulation (GDPR) impact my digital out-of-home campaign? (Campaign)

Essentially, building brand fame through mass awareness is what sits at the heart of OOH. We don’t pinpoint consumers down to their IMEI number or try to ascertain how many cats they have. In all honesty, if GDPR protects consumers from being followed around the internet by that pair of trainers they searched for two months ago, then I can’t see that as a bad thing. […]

campaignlive.co.uk
Wed, May 31, 2017 at 7:20 PM

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Driverless cars: The death knell for roadside billboards? (Media Online)

So what does this disruptive technology mean to the OOH industry? Since drivers will no longer be focused on managing the multiple tasks needed while operating a vehicle, some commentators believe that AVs could allow a driver to engage more fully with their surrounding environments. […]

themediaonline.co.za
Wed, May 31, 2017 at 6:51 PM

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Adshel and ARN’s synchronised road safety DOOH campaign delivers results (BandT)

In an Australian market-first, the businesses used cross-platform synching to target motorists throughout Perth with messages via both their radio and outdoor advertising digital panels. Campaign creative ran across the Adshel Live digital network over a three-week period, with seven creative executions on rotation in 14 locations throughout the Perth CBD. […]

bandt.com.au
Wed, May 31, 2017 at 6:39 PM

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Interactive screens and virtual reality in the auto dealer showroom (Motor Trader)

Digital displays are able to convey much more in a short glance than traditional paper-based displays. Not only does this allow dealers to present details of the same depth as online – or better, it also allows them to satisfy the growing depth of information consumers now expect access to, some of which has become a legal requirement. […]

motortrader.com
Wed, May 31, 2017 at 6:35 PM

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The Manufacturers’ Guide to InfoComm 17 (AVInteractive)

InfoComm 2017 is poised to be the largest incarnation of the annual gathering to date, with projections from InfoComm International of 40,000 attendees from 100 different countries, 1,000-plus exhibitors, 24 audio demo rooms, and a half-million square feet of exhibit space. For even the speediest among us, that’s just too much to cover in the limited time of the show. […]

avnetwork.com
Wed, May 31, 2017 at 6:32 PM

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How digital signage and other tech enhance in-store experience (DSConnection)

Bringing your omnichannel campaigns to life through internal digital screens and video walls allows an engaging brand extension in your physical retail environments. Moods, colors, lifestyles and stories can be told through screens that display different content or combine to deliver large-scale videos and visuals. […]

digitalsignageconnection.com
Wed, May 31, 2017 at 5:36 PM

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YESCO Outdoor Media President Inducted Into the OAAA Hall of Fame (PRNewswire)

Patrick O'Donnell, president of YESCO Outdoor Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame. Pat was honored by the association for his contribution to the growth of the out of home industry during a career that has spanned more than 35 years. […]

prnewswire.com
Wed, May 31, 2017 at 5:08 PM

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How to DOOH: To Voucher or not to Voucher, what is the Offer? (JCDecaux)

Voucher campaigns are an established marketing tool for brands to increase product awareness and quickly boost sales. But engaging OOH voucher campaigns also allow brands to build trust, achieving the delicate balance between access and exclusivity and reinforcing a desired brand perception. […]

jcdecaux.com
Wed, May 31, 2017 at 5:00 PM

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16:9: The Healing Powers Of The F-Bomb In Digital Signage

Guest Post: Luis Villafane, Maler I love the English language, and I have a particular affection for the F word. It gives so much more meaning to my constant bitching that it is really hard to not use it. F this, F that … it’s just wonderful. […]

sixteen-nine.net
Wed, May 31, 2017 at 10:11 AM

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