Editors’ Picks

Heathrow Airport launches premium digital OOH ad opportunity for brands at T5 (Moodie Davitt)

Heathrow Airport has unveiled a new premium ad space giving brands an opportunity to reach business leaders and some of the world’s richest leisure travellers. The ‘T5 Immersion’ is located on the new British Airways first class security route, and consists of 15 high-definition digital totems lining the exclusive passenger route from security to the first-class lounge. […]

moodiedavittreport.com
Thu, Apr 27, 2017 at 5:27 PM

Permalink

Tips from Digital Signage Industry Experts (Video, Part 3)

 […]

Thu, Apr 27, 2017 at 5:22 PM

Permalink

16:9: JFK’s T4 Now Greets Arrivals With Big, Sweeping LED Display

This is a new two-sided 30-foot by 10-foot direct view LED display at the arrivals hall at New York City’s John F. Kennedy International Airport Terminal 4, which is mostly known as a Delta terminal. It’s a  curved NanoLumens Nixel LED that displays ads, interspersed with flight information, time, news and weather. […]

sixteen-nine.net
Thu, Apr 27, 2017 at 2:16 PM

Permalink

Guide to Buying Out-of-Home (OOH) Advertising (Exterion Media)

How much will it cost me? Which outdoor format is best for me? How long will my campaign last? […]

exterionmedia.com
Thu, Apr 27, 2017 at 5:56 AM

Permalink

Five out-of-home technology trends for small businesses (Small Business)

The Digital-out-of-Home advertising sector is growing faster than most advertising media, however there has been surprisingly little innovation if you think how far computing has progressed. Stephen Allen has provided his thoughts about the world-changing technologies small business owners should be aware of. […]

smallbusiness.co.uk
Thu, Apr 27, 2017 at 5:53 AM

Permalink

Can You Read This Billboard Ad? (Billboard Insider)

Recently, I was in bumper to bumper traffic on a major interstate in Atlanta, Georgia and saw these two digital billboards. They’re placed much higher than your average highway billboard and if you are driving at regular interstate speeds, chances are these advertisements may be missed. […]

billboardinsider.com
Thu, Apr 27, 2017 at 5:42 AM

Permalink

UK ad industry experiences its ‘most seismic shift’; OOH keeps growing (AdNews)

National newsbrands were down 10% to £1.1 billion, overtaken by out of home advertising, which grew 4.5% to 1.1 billion (£5 million more than newsbrands). Magazine advertising contracted by 6.8% to £877 million, radio increased 5.4% to £646 million and cinema advertising increased by 8% to £257 million. […]

adnews.com.au
Wed, Apr 26, 2017 at 6:48 PM

Permalink

Top US Brands, Advertisers Are Also Top OOH Spenders, A New OAAA Report (Billboard Insider)

Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. […]

billboardinsider.com
Wed, Apr 26, 2017 at 6:30 PM

Permalink

The Negative Impact of Amateur Digital Signage Design on Brands (Mvix)

What Makes a Design Amateur? Being unclear. If you try to get too many messages across in your signage, your audience will be confused. […]

mvixdigitalsignage.com
Wed, Apr 26, 2017 at 4:24 PM

Permalink

16:9 on screens in the urinals: worst digital signage maintenance job ever

So you sign on to handle field service for a network of digital out of home ad screens, and then you find out where the screens are located … As spotted by reader/friend in Toronto office tower. It’s not a new concept, by the way. Goes back as fas as 2001. […]

sixteen-nine.net
Wed, Apr 26, 2017 at 4:18 PM

Permalink

16:9: Grand Visual Spins Off QDOT; Aims To Ease Booking DOOH Campaigns Across Multiple Ad Networks

The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]

sixteen-nine.net
Wed, Apr 26, 2017 at 9:41 AM

Permalink

How out of home (OOH) is set to re-invigorate the online advertising industry (Fourth Source)

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G has recently brought front and centre into the debate on digital. […]

fourthsource.com
Wed, Apr 26, 2017 at 7:45 AM

Permalink

Australian OOH ad operator Adshel launches new divisions to bridge media, creative and client gap

The move follows APN's acquisition of Adshel late last year, as well as Mike Tyquin replacing Rob Atkinson as CEO of Adshel. The newly created venture will be led by new hire Melanie Lindquist, who has held marketing roles at Channel Nine and Southern Cross Austereo. She also sits on a board of the Australian Marketing Institute. […]

adnews.com.au
Wed, Apr 26, 2017 at 7:37 AM

Permalink

Samsung Insights: Promotional Campaigns Get Timely and Tactical in the Drive-Thru Lane

For decades, QSR operators planned and managed promotional campaigns days and weeks in advance because of the lead times needed to design, print, ship and post new menus and posters. But with outdoor digital signage, changes take a matter of minutes, as messages are fine-tuned and promotions are catered to the varying attributes of the people rolling into drive-thru lanes — the 7 a.m. […]

insights.samsung.com
Tue, Apr 25, 2017 at 6:56 PM

Permalink

AdAge: Fans of China’s Teen Stars Are Crowdsourcing Big Ad Buys To Prove Their Devotion

Branded Cities Network operates a suite of 11 screens at 3 Times Square in Manhattan, where campaigns paid for by Chinese fans have aired. The company says some of their requests have come through Chinese or South Korean agencies, though it couldn't name specific ones. "We think it's great," said Michael Galkin, director of marketing and research. […]

adage.com
Tue, Apr 25, 2017 at 6:51 PM

Permalink